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For Automotive Owners and Executives
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Why worry about Personal Branding?
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Best Practice: Keep it Simple!Focus on a few, ignore the rest.
• LinkedIn • Facebook• Instagram• Twitter
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Agenda
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What’s your strategy?
• Which sites will you focus on?
• Will you manage or someone else?
• How often do you want to post?
• What are your goals?
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The purpose of each site: • Facebook: Connect on a
personal level with VIPs
• LinkedIn: A place for prospects to go to check you out. Win/lose credibility. Also good for recruiting.
• Instagram: Millennials.
• Twitter: Least of the four. Syndicate.
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Start by being proud of your
profiles. • Cover photo
(1400x425)
• Headshot
• Tagline
• Summary
• Build your numbers.
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Create Compelling Content
• Be helpful. FAQs
• Be Transparent. Humanize your company.
• Be proud. Show off you culture, your customers.
• Be consistent. You have to post weekly.
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Go Live!
• Behind the scenes
• Value add
• humanize your brand
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Here’s where you create thought
leadership
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Agenda
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Strengthen VIP Relationships on Facebook
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Meet Nancy • Her Birthday is May 11th
• She just celebrated her 10th year of being smoke free
• She’s a huge Auburn Tiger fan
• The Bible is her favorite book
• She just became a Grandma for the 1st time
• Nancy and I interact with each other on a weekly basis
• She’s also one of my largest clients who paid me well over 5-figures last year.
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Best Practices
• If you’re too busy, get help.
• Employees, agency, interns
• Get it out of your head.
• Monitor and tweak.
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In Summary: Fish where the Fish Are
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Don’t try and do it all yourself.
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Don’t get bent out of shape with slow results…
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Focus on a few, forget about the rest.
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Thank you! • www.ebootcamp.com
• 248-388-9788
• Signed copy of book - $20 (cash/credit)