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Hashtags, #radonc and Building Community
Matthew Katz, MDLowell General Hospital
4 junio 2015
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Disclosure
Founder, nonprofit Virchow Health website radiationnation.com
No financial conflicts, leadership position, research funding
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Social media expands our reach
Bik HM, Goldstein MS. PLOS Biol 2013
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Benefits of Social Media
Patients/Caregivers Education Support Collaboration Advocacy
Professionals Coordinate Care Collaboration Networking Education Career Opportunity Reputation
Management
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# followed by a string of characters Acts as a filter for digital content
Patients deserve access to accurate health information online
Doctors can help
Hashtags can be a way to filter, organize content
Hashtags to Access Information
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#bcsm – Breast Cancer & Social Media
Weekly chats start July 2011 Organized by two breast cancer
patients/advocates Focus on advocacy, survivorship, support,
metastatic breast cancer, new research
@jodyms @stales
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#bcsm – Breast Cancer & Social Media
Joined by Dr. Deanna Attai to lead robust weekly chats
Strong community with patient-advocate-doctor collaboration
@jodyms @stales@DrAttai
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#btsm – Brain Tumor & Social Media
Modelled on #bcsm Organized by two brain tumor patients/advocates
@Cblotner_ @TheLizArmy
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Cancer Tag Ontology Use
Use of tags doubled from Q2013-Q3 2014
93% of use was is tags with regular chats
As of May 2015* 62% of NCCN designated cancer
centers tweeted 25+ times Top 4
Source: ASCO Annual Meeting 2015* Unpublished data
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flowingdata.com
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Radiation Oncologists on TwitterRadiation Oncologist
Country Twitter Handle Followers
Matthew Katz USA @subatomicdoc 10724
Shalin Shah USA @ShalinJShahMD 8608
Esam M Murshid Saudi Arabia @emurshid 7311
Colin Champ USA @CavemanDoctor
4527
Tere Migueláñez Spain @MsConcu 2558
Miriam Knoll USA @MKnoll_MD 2455
Ian Pereira Canada @IanJohnPereira 2280
Mary Gospodarowicz
Canada @maykge 1407
Luis Moreno Sánchez
Dominican Republic
@radioncoluis 1381
Jonathan Livergant Canada @jpil 1321
Brandon Mancini USA @brandonmancini
1186
Jean-Christophe Faivre
France @JC_Faivre 1184
Jean-Emmanuel Bibeault
France @jebibault 1163
Virginia Ruiz Spain @roengten66 953
Source: Twitter, 2 June 2015
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Radiation Organizations
Organization Country Twitter Handle Followers
ASTRO USA @astro_org 5823
Royal College Radiologists
UK @RCRadiologists 5144
SEOR Spain @SEOR3 1177
RANZCR Rad Oncology
Australia-NZ @FacRadOncology
497
SJFRO France @SJFROfr 272
ESTRO Belgium @ESTRO_RT 158
ARRO USA @ARRO_org 158
Source: Twitter, 2 Jun 2015
But what if we organized ourselves?
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#radonc Activity on Twitter
Source: Symplur.com
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#radonc can be multilingual
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Two tags for strength, diversity, clarity?
#radonc
#radonc #fr
#radonc #al
#radonc #es
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#radonc can be like the radio
Source: T20, http://bit.ly/1cxE21m
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Rudolf Virchow
“If medicine is to really accomplish its great task, it must intervene in political and social life.”
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Summary
Social media are powerful communications tools
Hashtags can provide structure and filter health information
#radonc is an emerging specialty-specific tag building community
Great opportunity to connect globally
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Virginia Ruiz Martín
SEOR
mis amigos españoles de Twitter
Patricia Anderson (@pfanderson)
Muchas gracias