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ASSOCIATION of GREEK TOURISM ENTERPRISES
www.sete.gr
Greek Tourism: Facts & Figures
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!"#$%& '()*+, -./ 011,2$%.3 4./5$#µ.3, 2009Greek Tourism Main Figures, 2009
6$(+2(78 4./5$#-$%*8 9:7;($8, 4";$<$=-$%*8 0$#>5&;($8 %"$ '*#, %"-& ?(:"1@ 6">&2,, 2009International Tourist Arrivals, International Tourism Receipts and Average per Capita Tourism Expenditure, 2009
011&<" & 92-")=2$#-*8 – A*#, #-,2 B")%C#µ$" ?"-&-";,, 2009Greece & Competitors – Position in the World Ranking, 2009
!"#$: %&'&, ()(*(+#,-., -/012(.34 &55"416$7 %/,/1-/16$7 8+2$7 6,1 '+9)(:,7 /"7 &559;07Source: SETE, based on data provided by the Hellenic Statistical Authority and the Bank of Greece
!"#$: %&'&, ()(*(+#,-., -/012(.34 !,#6<-µ10= >+#,41-µ0? '0=+1-µ0? 6,1 !,#6<-µ10= >16040µ160? @<+0=µ Source: SETE, based on data provided by the UNWTO and the World Economic Forum
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7
16
19
24
>50
2
9
15
21
30
>50
6
21
24
34
56
64
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6$(+2(78 4./5$#-$%*8 9:7;($8 #( 011&<" %"$ 92-")=2$#-*8, 2009International Tourist Arrivals in Greece and Competitors, 2009
'(57<$. -=2 5 ?/5$.-*5=2 9).5D2 B5.*1(/#,8 #-. E32.1. -=2 6$(+2D2 4./5$#-$%D2 9:7;(=2, 2000 & 2009Market Share of the Top 5 Origin Markets in International Tourist Arrivals, 2000 & 2009
F$ 10 ?.5/:"7(8 9).5*8 B5.*1(/#,8 !&#($ '(5$<7./ #-$8 6$(+2(78 4./5$#-$%*8 9:7;($8, 2009Top 10 Origin Markets by Market Share in International Tourist Arrivals, 2009
B,)@: E040, (>(;(5)"#7" #-.$G(7=2 011,2$%@8 E-"-$#-$%@8 95G@8 %"$ B")%C#µ$./ F5)"2$#µ.3 4./5$#µ.3 Source: SETE, based on data provided by the Hellenic Statistical Authority and the UNWTO4" #-.$G(7" -=2 ":7;(=2 )$" -,2 ?5."-7" ":.5.32 #( ":7;($8 #-" %"-"13µ"-" %"$ CG$ #-" #32.5" International arrivals in Croatia refer to arrivals at collective tourism establishments and not at frontiers
B,)@: E040, (>(;(5)"#7" #-.$G(7=2 011,2$%@8 E-"-$#-$%@8 95G@8
Source: SETE, based on data provided bythe Hellenic Statistical Authority
B,)@: E040, (>(;(5)"#7" #-.$G(7=2 011,2$%@8 E-"-$#-$%@8 95G@8
Source: SETE, based on data provided bythe Hellenic Statistical Authority
9:7;($8 Arrivals
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6$(+2(78 4./5$#-$%*8 9:7;($8 "2& HD5" B5.*1(/#,8, 2009 International Tourist Arrivals by Country of Origin, 2009
0>.G$%C-,-" 6$(+2D2 4./5$#-$%D2 9:7;(=2, 2009Seasonality of International Tourist Arrivals, 2009
B,)@: E040, (>(;(5)"#7" #-.$G(7=2 45&>(I"8 -,8 011&<.8Source: SETE, based on data provided by the Bank of Greece
B,)@: E040, (>(;(5)"#7" #-.$G(7=2 011,2$%@8 E-"-$#-$%@8 95G@8
Source: SETE, based on data provided by the Hellenic Statistical Authority
9:7;($8 Arrivals
52%
2,2%2,1%2,7%
4,6%8,8%
12,7%
16,8%
20,1%15,2%9%3%
2,8%
324.103315.373395.706681.512
1.311.2051.892.2822.512.3783.003.7602.268.6731.345.592
451.966411.984
9:7;($8: J.31$.8 / 93)./#-.8 / E(>-*µK5$.8 Arrivals: July / August / September
352.223 -1%
-21%
5%
6%
-4%
7%
-7%
-25%
-15%
-9%
-14%
-13%
-25%
-4%
-6%
-7%
0%
15%
-4%
4%
14%
-11%
-28%
1%
-14%
-34%
-3%
-8%
-6%
334.240
657.130
962.435
2.364.486
264.040
2.112.149
164.461
935.011
434.746
651.440
531.276
203.487
200.348
307.596
356.154
267.833
170.341
234.276
352.514
315.595
276.021
498.356
161.512
729.446
38.186
372.369
10.887.535
13.601.417
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4" 10 011,2$%& 9(5.<5Cµ$" µ( -$8 B(5$##C-(5(8 6$(+2(78 4./5$#-$%*8 9:7;($8, 2009Top 10 Greek Airports in International Tourist Arrivals, 2009
4";$<$=-$%*8 0$#>5&;($8 ">C '(µ.2=µ*2./8 4";$<$D-(8 %"$ F5)"2=µ*2" 4";7<$", 2009 (#( (%"-. L)International Tourism Receipts from Independent Travellers and Package Tours, 2009 (in mi. L)
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B,)@: E040, (>(;(5)"#7" #-.$G(7=2 45&>(I"8 -,8 011&<.8Source: SETE, based on data provided by the Bank of Greece
B,)@: E040, (>(;(5)"#7" #-.$G(7=2 6$(+2.38 9(5.1$µ*2" 9+,2D2, 011,2$%@8 E-"-$#-$%@8 95G@8 %"$ M>,5(#7"8 B.1$-$%@8 9(5.>.57"8Source: SETE, based on data provided by the Athens International Airport, the Hellenic Statistical Authority and the Civil Aviation Authority
3.788,7
36,43% 6.611,5
63,57%
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?"-"2.µ@ 4";$<$=-$%D2 0$#>5&;(=2 "2& HD5" B5.*1(/#,8, 2009Breakdown of International Tourism Receipts by Country of Origin, 2009
6$"2/%-(5(3#($8 Nµ(<">D2 %"$ 911.<">D2 #( ?"-"13µ"-" O(2.<.G($"%.3 43>./ %"$ ?&µ>$2)%, 2008Nights Spent by Residents and Non-Residents in Hotels & Similar Establishments and Camping, 2008
0>.G$%C-,-" 6$"2/%-(5(3#(=2 #-" ?"-"13µ"-" O(2.<.G($"%.3 43>./ %"$ ?&µ>$2)%, 2008Seasonality of Overnight Stays in Hotels, Similar Establishments and Camping, 2008
B,)@: E040, (>(;(5)"#7" #-.$G(7=2 45&>(I"8 -,8 011&<.8Source: SETE, based on data provided by
the Bank of Greece
B,)@: E040, (>(;(5)"#7" #-.$G(7=2011,2$%@8 E-"-$#-$%@8 95G@8
Source: SETE, based on data provided bythe Hellenic Statistical Authority
B,)@: E040, (>(;(5)"#7" #-.$G(7=2 011,2$%@8 E-"-$#-$%@8 95G@8 Source: SETE, based on data provided by
the Hellenic Statistical Authority
18% 16% 5% 5% 4% 3% 3% 30%6%7% 3%
6$"2/%-(5(3#($8: J.31$.8 / 93)./#-.8 / E(>-*µK5$.8 Overnight Stays: July / August / September
1,6%1,7%
2,4%3,9%
10,0%14,8%
19,5%
~55%21,4%14,6%6,4%
1,9%1,8%
10%
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14 B.#.#-C -=2 O(2.<.G($"%D2 ?1$2D2 %&+( B(5$:*5($"8 "2& ?"-,).57" =8 >5.8 -. E32.1. -,8 HD5"8, 2009Percentage of Hotel Beds as of Country’s Total per Category per Prefecture, 2009
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13,9%
1*2*3*4*5*
14,2%
12,7%
10,9%
14,6%
6,2%14%
14,7%
10,8%7%
1*2*3*4*5*
1,9%2,2%
2,7%0,9%1,1%
1*2*3*4*5*
2,6%3,7%
4,7%1,3%1,7%
1*2*3*4*5*
18,2%19,1%
16,5%
24,3%
30,7%
1*2*3*4*5*
4,6%7,8%
8,3%5,1%
6,4%
1*2*3*4*5*
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B,)@: E040, (>(;(5)"#7" #-.$G(7=2 O(2.<.G($"%.3 0>$µ(1,-,57./ 011&<.8
Source: SETE, based on data provided bythe Hellenic Chamber of Hotels
4,4%13,1%
13,8%
29%
19,8%
1*2*3*4*5*
9,1%8%
5,4%4,7%
2,9%
1*2*3*4*5*
5,7%
4,8%4,1%
3%2,1%
1*2*3*4*5*
1%0,9%1,5%
0,5%0,9%
1*2*3*4*5*
32,4%
12,3%
15,8%9,7%
12,7%
1*2*3*4*5*
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B.#.#-$"7" ?"-"2.µ@ O(2.<.G($"%D2 '.2&<=2, 6=µ"-7=2, ?1$2D2, "2& K"-,).57", 2009Percentage Distribution of Hotel Units, Rooms, Beds, by Category, 2009
B.#.#-$"7" ?"-"2.µ@ O(2.<.G($"%D2 ?1$2D2 "2& B(5$:*5($", 2009Percentage Distribution of Hotel Beds by Prefecture, 2009
95$+µC8 O(2.<.G($"%D2 ?1$2D2, 2009Hotel Beds, 2009
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B,)@: E040, (>(;(5)"#7" #-.$G(7=2 O(2.<.G($"%.3 0>$µ(1,-,57./ 011&<.8Source: SETE, based on data provided by the Hellenic Chamber of Hotels
B,)@: E040, (>(;(5)"#7" #-.$G(7=2 O(2.<.G($"%.3 0>$µ(1,-,57./ 011&<.8Source: SETE, based on data provided by the Hellenic Chamber of Hotels
B,)@: E040, (>(;(5)"#7" #-.$G(7=2 O(2.<.G($"%.3 0>$µ(1,-,57./ 011&<.8Source: SETE, based on data provided by the Hellenic Chamber of Hotels
5* 91.7704* 187.4943* 171.2022* 226.7071* 55.106
732.279
5*12%
1*8%
2*31%
3*23%
4*26%
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F$ 10 ?.5/:"7(8 HD5(8 B5..5$#µ.3 #( 4";$<$=-$%*8 B1,5=µ*8, 2009 (#( (%"-. L)Top 10 Destination Countries in Tourism Payments, 2009 (in mi. L)
0O0PHF'0QFE 4FMPJE'FE 9BF 0RR969 GREECE OUTBOUND TOURISM
F$ 10 ?.5/:"7(8 HD5(8 B5..5$#µ.3 #( 6$"2/%-(5(3#($8 ?"-.7%=2 #-. 0;=-(5$%C, 2009Top 10 Destination Countries in Nights Spent by Residents Abroad, 2009
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6$"2/%-(5(3#($8 #-. 0;=-(5$%CNights Spent Abroad
B,)@: E040, (>(;(5)"#7" #-.$G(7=2 45&>(I"8 -,8 011&<.8 Source: SETE, based on data provided by the Bank of Greece
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95$+µC8 4";$<$D2 0;=-(5$%.3 "2& HD5" B5..5$#µ.3, 2009Number of Trips Abroad by Country of Destination, 2009
B,)@: E040, (>(;(5)"#7" #-.$G(7=2 45&>(I"8 -,8 011&<.8 Source: SETE, based on data provided by the Bank of Greece
E,µ(7=#,: E3µ:=2" µ( -. Turkish Statistical Institute, -" -";7<$" (;=-(5$%.3 >5.8 -,2 4./5%7" @-"2 616.489Note: According to the Turkish Statistical Instituteoutbound trips to Turkey were 616.489
4";7<$" 0;=-(5$%.3Trips Abroad
B,)@: E040, (>(;(5)"#7" #-.$G(7=2 45&>(I"8 -,8 011&<.8 Source: SETE, based on data provided by the Bank of Greece
371.746377.164365.729
254.994223.111
161.830153.246
105.66497.182 87.697 80.861
58.358 53.99541.341
33.342
11,32%274,5 !
10,36%251,3 !
9,63%233,6 !
5,38%130,5 !
5,08%123,2 !
3,15%76,3 !
3,08%74,6 !
2,95%71,5 !
2,87%69,7 !
2,61%63,3 !
43,57%1.056,1 !
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