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“75%ofpurchasesarereturningcustomers.”‐TonyHsieh,CEOofZappos
TheonlythingmorepowerfulthanaloyalcustomerisanacEvecommunitymember.
Basicconcepts:investinmembers,giveupcompletecontrol,putconversaEonatcenterpoint,createevangelist…..freetraffic,freestaff,freemarkeEng
Examplesofhowweleveragecommunity: