REACH. ENGAGE. MONETISE.
www.infobip.com
CONVERGED SERVICES
MESSA
GING PAYMENTS
PUSH
MONETISE
ENGAGE
REACH
www.infobip.com
TOPICS 1. APP DOWNLOADS 2. USER ENGAGEMENT
• Covert web users into mobile users
• Drive app downloads using SMS
• Build your database
• Know your audinence
• Keeping users engaged
• Select the right channel to send your message
www.infobip.com
there are now more than 1 billion smartphones in the world
downloaded apps which are only opened once
overall growth of mobile apps usage after the introduction of push notifications is up to 30 percent
people don't leave the house without their mobile devices
people access the Internet on their smartphones at least once a day
BILLION
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CLIENTS
Nordeus
• European game developer • „Top Eleven Football Manager” is played across the world and has
more than 11M+ MAU, 5M+ DAU and 10M app installs
Inesting • Marketing and digital agency • Direct100 - mobile application used to deliver and inform large group
of audience
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CLIENTS
Fifth Media
• Interactive mobile and digital media solutions group • Application as reminder to drink water
Tap Tap Networks
• Leading mobile advertising technology company • Present in Spain, UK, US and LATAM • Covering more than 200 apps and mobile sites
www.infobip.com
1. APP DOWNLOADS
www.infobip.com
TEXT TO DOWNLOAD • Convert Web users into Mobile users by taking them directly to your app
• Use the web widget deliver SMS WAP push messages
• Increase the downloads of the application
• Make it easy and fast for users to find the application
• Create an effective application distribution channel
9% -‐ 13%
www.infobip.com
TEXT TO INVITE
• Encourage and enable current users to recomend your app to their friends
• By using SMS minimize CPIs
• Incentivize users with offers, bonues and gifts
• Personalized messages achive very high opening rates
30% -‐ 40 %
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2. USER ENGAGEMENT
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• Allow you to send messages directly to your customers who have installed your app even when the app is closed
• Provide relevant, contextualised, real-time information • Push is not only information, it can be used for
changing the state of the app as well • Prevent apps from falling into disuse • Enable engagement when the app is not running
PUSH NOTIFICATIONS
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GEO TARGETING
CONSUMER INSIGHTS
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CUSTOMER SEGMENTATION
SMS FALLBACK
THANK YOU FOR YOUR ATTENTION