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Cum sa construiesti o campanie in social media
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De ce Facebook?De ce Facebook?
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• 1.650.000 de romani au cont pe Facebook
De ce Facebook?De ce Facebook?
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• 1.650.000 de romani au cont pe Facebook• 50% dintre cei care au conturi active le
folosesc zilnic
De ce Facebook?De ce Facebook?
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• 1.650.000 de romani au cont pe Facebook• 50% dintre cei care au conturi active le
folosesc zilnic• 70% dintre romanii care sunt pe Facebook au
varsta cuprinsa intre 18 si 34 de ani
De ce Facebook?De ce Facebook?
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Intrebari, raspunsuri si recomandari
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Mediul online si social media pot ajuta orice brand?
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Mediul online si social media pot ajuta orice brand?Raspuns: Nu!
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Recomandarea nr. 1
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Recomandarea nr. 1Analizati publicul tinta si obiceiurile lui de consum media
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2. Au campaniile de social media succes?
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2. Au campaniile de social media succes? Raspuns: Ce este succesul?
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Recomandarea nr. 2
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Recomandarea nr. 2Setati clar obiectivele campaniei si felul in care veti masura succesul.
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Cat de mult influenteaza offline-ul ceea ce se intampla in social media?
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Cat de mult influenteaza offline-ul ceea ce se intampla in social media? Raspuns: Foarte mult!
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Top 10 branduri pe Facebook
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Recomandarea nr. 3
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Recomandarea nr. 3Incercati sa intelegeti mai intai ce inseamna bradul vostru in offline
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Ce imi va aduce succes in social media?
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Ce imi va aduce succes in social media?Raspuns: Curajul si creativitatea.
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Cum trebuie sa fie contentul?
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Cum trebuie sa fie contentul?
amuzant
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Cum trebuie sa fie contentul?
amuzant inedit
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Cum trebuie sa fie contentul?
amuzant inedit util
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Amuzant
http://www.youtube.com/watch?v=bnLN6DuHXPQ&feature=player_embedded
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Util
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Recomandarea nr. 4Genereaza content interesant.
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Recomandarea nr. 4Genereaza content interesant. Ai curaj si fii creativ.
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Brandurile isi asuma riscuri in campaniile de comunicare?
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Brandurile isi asuma riscuri in campaniile de comunicare? Raspuns: Nu foarte des!
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Recomandarea nr. 5
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Recomandarea nr. 5Incercati sa gasiti toate implicatiile negative pe care campania de social social media le poate avea
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Online-ul va depasi TV-ul in Romania?
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Online-ul va depasi TV-ul in Romania? Raspuns: Nu prea curand
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Recomandarea nr. 6
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Recomandarea nr. 6Continuati experienta cu brandul online. Faceti trimitere din mediul offline catre online.
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Pot influenta rezultatele finale ale campaniei chiar si dupa lansare?
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Pot influenta rezultatele finale ale campaniei chiar si dupa lansare?Raspuns: Da! Foarte mult!
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Recomandarea nr. 7
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Recomandarea nr. 7Masurati rezultatele campaniei si incercati sa optimizati campania “din mers”. Folositi invatamintele campaniilor incheiate in actiuniile viitoare.
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Concluzii
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1. Studiati targetul. Vedeti daca este online.
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2. Setati obiective campaniei si modul in care veti masura succesul.
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3. Incercati sa intelegeti ce inseamna bradul vostru in offline.
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4. Trebuie sa ai curaj si sa fii creativ.Genereaza content amuzant, inedit sau util.
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5. Atentie la posibilele implicatiinegative
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6. Continuati exerienta brandului din offline in online si social media.
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7. Masurati rezultatele campaniei si optimizati “din mers”.
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La final
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• Social media este doar un canal de comunicare
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• Social media este doar un canal de comunicare• Rezultate masurabile
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• Social media este doar un canal de comunicare• Rezultate masurabile• Cresterea bugetelor alocate social media
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Laurentiu Dumitrescu
Va multumesc!