Download - Social HR - Foredrag under HR-Dagen til NHO
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Social'HR!
@hpnhansen!Geelmuyden.Kiese!
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Hans,Pe/er'Nygård,Hansen'
hpnhansen'på''
HansPe/er.info'på''
hpnhansen'på!'
'
hpnhansen'på'
'
'Født%og%oppvokst%med%et%tastatur%i%hånda.%17%års%farts9d%fra%IKT=bransjen%–%primært%%%
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Interne/'de'siste'3'=år'
1990+!
2000+!
2010+!
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Online!hvor!som!helst,!når!som!helst!&!på!hva!som!helst!
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8!av!10!i!jobb!deltar!i!eB!eller!flere!sosiale!neBverk!
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hBp://www.flickr.com/photos/loswl/3006536934/!
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Modenhet!
Følelser/Forho
ld!
Sjokk!
Fornektelse!
Tvil!
Aksept!
Eksperimentering!
Forstå!Integrere!
Vi'forholder'oss'forskjellig'=l'sosiale'medier…'
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Vi'forholder'oss'forskjellig'=l'sosiale'medier…'
Lever!for!å!jobb
e!Jobb
er!fo
r!å!leve!
Formell! Uformell!
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Modenhet!
Følelser/Forho
ld!
Sjokk!
Fornektelse!
Tvil!
Aksept!
Eksperimentering!
Forstå!Integrere!
Vi'forholder'oss'forskjellig'=l'sosiale'medier…'
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71%!av!ledere!mener!teknologisk!utvikling!er!den!vik\gste!eksterne!
faktoren!som!påvirker!strategiske!valg!!de!neste!3!–!5!årene!
Kilde:!IBMs!årlige!globale!lederundersøkelse!
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Du'kan'ikke'installere'kommunikasjonsendringer….'
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!“12!prosent!av!norske!ledere!mener!at!
internkommunikasjon!!er!vik\g!for!organisasjonen”!
!*!Lederundersøkelse!BI!og!Markedshøyskolen!!
!!!
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“I#Norge#mener#halvparten#at#bedri4ers#
talspersoner#er#uærlige#og#at#mesteparten#av#
kommunikasjonen#fra#bedri4er#er#løgn.”#
*Trust#&#Purpose#undersøkelsen#Bl#Burson#Marsteller#2011!
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“82#prosent#stoler#mer#på#et#selskap#hvor#
administrerende#direktør#og#ledelsen#er#
engasjert#i#sosiale#medier.”#
*Undersøkelse#fra#BRANDFog#for#2012#!
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“Norske#næringslivsledere#mener#at#det#er#salgsO
funksjonen#som#i#størst#grad#bidrar#Bl#
virksomhetens#suksess.”#
*Undersøkelse#fra#BI#og#Markedshøyskolen#!
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“80#prosent#av#toppsjefene#har#ikke#Bllit#Bl#
jobben#markedssjefen#uQører.”#
*Fournaise%Marke9ng%Group%i%2012%!
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“90#prosent#av#folks#kjøpsprosesser#starter#på#
InterneS.#For#B2B#er#andelen#på#hele#70#
prosent.”#
*Undersøkelse%fra%Fleishman=Hillard%!
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Rune!Bjerke,!DNB!
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46%!vekst!
27%!vekst!
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Posisjonering! RekruBering! Onboarding! Utvikle! Avvikle!
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Posisjonering! RekruBering! Onboarding! Utvikle! Avvikle!
Internt'
Eksternt'
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Posisjonering! RekruBering! Onboarding! Utvikle! Avvikle!
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Troverdig'synlighet'='Tillit'
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Tid#
Endring#
STOR%
LITEN%
Holdning#
Kjennskap#
Kunnskap#
Handling#
Hvilke'endringer'er'man'på'jakt'e/er?'
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S E N S EM A K I N G ! S T O R YM A K I N G ! S T O R Y T E L L I N G !
Research'og'
analyse'
Hoved,
uJordringer'Tiltak'Veivalg'
Arena'
Rolle'
Historie'
Regi'
Dramaturgi'
©!Geelmuyden.Kiese!1999!
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Bilde:!Yvonne!Fosser,!HRiDir!i!HewleBiPackard!Norge!
75%prosent%av%HR=ledere%mener%deres%selskaper%henger%eQer%når%det%kommer%9l%å%utnyQe%
sosiale%mekanismer%for%interne%og%eksterne%formål.%
Kilde:!Silkroad!TalentTalk!
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For%HP%Norge%har%«Sosiale%Medier»%ført%9l%bla%400%ekstra%posi9ve%medieoppslag%i%tradisjonell%presse%i%løpet%av%noen%måneder.%%Vi%er%på%banen,%folk%vet%hvem%og%hva%HP%er.%%Mange%sier%vi%har%gåQ%fra%å%være%usynlige%9l%synlige%i%løpet%av%eQ%år.%Vi%har%taQ%i%bruk%våre%gode%gamle%verdier%og%viser%vår%historie%og%vår%hverdag%på%en%ny%måte.%%DeQe%er%branding%med%en%helt%ny%verktøykasse.'
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Kriseplan!først!eBer!krisen..!
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Logisk'for'bedriNen' Logisk'for'media'
Personvern' ”Er'det'hemmelig'er'det'noe'skummelt'på'gang…”'
Størst'er'all=d'best' David'mot'Goliat'
Rasjonell' Emosjonell'
Saksspørsmål' Personspørsmål'
Posi=vt'fokus' Kri=sk'fokus'
Abstrakt,'generelt' Spesifikt,'eksempler'
Helhet' Bruddstykker'
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Posisjonering! RekruBering! Onboarding! Utvikle! Avvikle!
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Forskjellige'flater'har'forskjellig'lese,'og'bruksmønstre…'
06:00! 24:00!
Image(s):!FreeDigitalPhotos.net!
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Vi!googler!10i15!millioner!ganger!
hver!dag!
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Mobilsøk'er'en'trussel'for'
norsk'næringsliv'
• 95'prosent'av!norske!annonsører!har!ikke!mobile!neBsider!!
• 34'prosent'av!den!norske!befolkningen!bruker!daglig!en!kombinasjon!av!mobil,!desktop!og!neBbreB!
• Andelen!smarBelefoner!i!mobilmarkedet!har!steget!fra!33!prosent!i!Q1!2011!\l!over!70'prosent'Q2'2013.!
• 67'prosent'av!den!norske!befolkning!går!aldri!hjemmefra!uten!mobilen!
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Posisjonering! RekruBering! Onboarding! Utvikle! Avvikle!
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Posisjonering! RekruBering! Onboarding! Utvikle! Avvikle!
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Informasjon!
Kunnskap!
Erfaring!
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Bedre'informasjon'gir'
bedre'beslutninger'gir'
bedre'virksomheter'
'''''(og'samfunn)'
• 42%'bruker!feil!informasjon!når!de!gjør!en!beslutning.!
• AnsaBe!bruker!opp\l!25%'av!arbeids\den!\l!å!søke!eBer!rik\g!informasjon.!
• Ineffek\ve!prosesser!stjeler!over!5'=mer'i!løpet!av!en!arbeidsuke,!og!
• 91%'av!ledere!erkjenner!at!de!må!restrukturere!virksomheten!sin!for!å!bli!mer!effek\v.!
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Ledelse'gjennom'dialog,'nærhet'&'=lstedeværelse'
2012!
2!\l!4!år!
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Toppsjefen!
Andreas!Wabø!
Selskapsi!kommunikasjon!
Morten!H.!Jørstad!
Markedsi!kommunikasjon!
Christopher!Mortensen!
Samfunnsi!kommunikasjon!
Even!Westerveld!
Digitali!kommunikasjon!
HansiPeBer!NygårdiHansen!
HenrieBe!Hedløv!
Jorunn!Flydal!
Marius!Eriksen!
Administrasjon!
Nina!Riibe!
Det'er'oNe'begrenset'kommunikasjon'mellom'ledelse'
og'ansa/e,'avdelinger'og'kunder'
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Toppsjefen!
Andreas!Wabø!
Selskapsi!kommunikasjon!
Morten!H.!Jørstad!
Markedsi!kommunikasjon!
Christopher!Mortensen!
Samfunnsi!kommunikasjon!
Even!Westerveld!
Digitali!kommunikasjon!
HansiPeBer!NygårdiHansen!
HenrieBe!Hedløv!
Jorunn!Flydal!
Marius!Eriksen!
Administrasjon!
Nina!Riibe!
Det'er'oNe'begrenset'kommunikasjon'mellom'ledelse'
og'ansa/e,'avdelinger'og'kunder'
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Toppsjefen!
Andreas!Wabø!
Selskapsi!kommunikasjon!
Morten!H.!Jørstad!
Markedsi!kommunikasjon!
Christopher!Mortensen!
Samfunnsi!kommunikasjon!
Even!Westerveld!
Digitali!kommunikasjon!
HansiPeBer!NygårdiHansen!
HenrieBe!Hedløv!
Jorunn!Flydal!
Marius!Eriksen!
Administrasjon!
Nina!Riibe!
Det'er'oNe'begrenset'kommunikasjon'mellom'ledelse'
og'ansa/e,'avdelinger'og'kunder'
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Toppsjefen!
Andreas!Wabø!
Selskapsi!kommunikasjon!
Morten!H.!Jørstad!
Markedsi!kommunikasjon!
Christopher!Mortensen!
Samfunnsi!kommunikasjon!
Even!Westerveld!
Digitali!kommunikasjon!
HansiPeBer!NygårdiHansen!
HenrieBe!Hedløv!
Jorunn!Flydal!
Marius!Eriksen!
Administrasjon!
Nina!Riibe!
Åpne'virksomheter'slipper'informasjon,'kompetanse'og'
erfaring'fri'internt…'
Internt'
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Toppsjefen!
Andreas!Wabø!
Selskapsi!kommunikasjon!
Morten!H.!Jørstad!
Markedsi!kommunikasjon!
Christopher!Mortensen!
Samfunnsi!kommunikasjon!
Even!Westerveld!
Digitali!kommunikasjon!
HansiPeBer!NygårdiHansen!
HenrieBe!Hedløv!
Jorunn!Flydal!
Marius!Eriksen!
Administrasjon!
Nina!Riibe!
Åpne'virksomheter'slipper'informasjon,'kompetanse'og'
erfaring'fri'internt…'
Internt'
Eksternt'
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Toppsjefen!
Andreas!Wabø!
Selskapsi!kommunikasjon!
Morten!H.!Jørstad!
Markedsi!kommunikasjon!
Christopher!Mortensen!
Samfunnsi!kommunikasjon!
Even!Westerveld!
Digitali!kommunikasjon!
HansiPeBer!NygårdiHansen!
HenrieBe!Hedløv!
Jorunn!Flydal!
Marius!Eriksen!
Administrasjon!
Nina!Riibe!
Åpne'virksomheter'slipper'informasjon,'kompetanse'og'
erfaring'fri'internt…'
Internt'
Eksternt'
![Page 82: Social HR - Foredrag under HR-Dagen til NHO](https://reader033.vdocuments.pub/reader033/viewer/2022051313/549b6600b479591a098b4763/html5/thumbnails/82.jpg)
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35%!\l!kompetanse!
60%!\l!jobbkommunikasjon!
80%!\l!neBverksbygging!&!relasjoner!
![Page 87: Social HR - Foredrag under HR-Dagen til NHO](https://reader033.vdocuments.pub/reader033/viewer/2022051313/549b6600b479591a098b4763/html5/thumbnails/87.jpg)
50%!bruker!over!en!\me!hver!dag!
82%!mindre!enn!et!kvarter!om!dagen…!
20%!bruker!mer!enn!30!minuBer!hver!dag…!
![Page 88: Social HR - Foredrag under HR-Dagen til NHO](https://reader033.vdocuments.pub/reader033/viewer/2022051313/549b6600b479591a098b4763/html5/thumbnails/88.jpg)
Posisjonering! RekruBering! Onboarding! Utvikle! Avvikle!
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Vi'forholder'oss'forskjellig'=l'sosiale'medier…'
Lever!for!å!jobb
e!Jobb
er!fo
r!å!leve!
Formell! Uformell!
![Page 94: Social HR - Foredrag under HR-Dagen til NHO](https://reader033.vdocuments.pub/reader033/viewer/2022051313/549b6600b479591a098b4763/html5/thumbnails/94.jpg)
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Harold!Burson!
![Page 96: Social HR - Foredrag under HR-Dagen til NHO](https://reader033.vdocuments.pub/reader033/viewer/2022051313/549b6600b479591a098b4763/html5/thumbnails/96.jpg)
hBp://www.flickr.com/photos/loswl/3006536934/!
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Social'HR!
@hpnhansen!Geelmuyden.Kiese!