1. Social Media Analytics Said Karfa Business Consultant SaidKarfa.com

2. Measuring Social Media Effectiveness HootSuite is the source of your social data Track Twitter click-through Track source Track individual posts (through the system) Track LinkedIn Track Web traffic generated by posts

3. HootSuite

4. Ow.ly Summary Report Measures Hootsuite posts activity Geographic data Referral data (network source)

5. Ow.ly Individual URL Stats Report Tracks click data for one individual post Shows the lifespan of an individual post

6. Facebook Insights Reports Graph shows post activity Likes Comments Shares Track engagement Reach Engagement Conversations Viral

7. Google Analytics Report Shows website traffic, not social traffic Snapshot of key Google reports Visitor volume Region Sources

8. Twitter Influencer Analysis Found in Contacts Allows you to see: New Followers Follower count Following count Description Use to identify potential influencers Diagnose potential service issues

9. Questions? Said Karfa Business Consultant SaidKarfa.com