Download - Social Media Boot Camp New York

New York, May 19, 2009

Social Media Principles

NickGonzalez

MEHACK

Focal Point Of Startup Community

2,000,000 Daily


2,000,000 Daily


Legitimized Blogging

FLACK ME

Social Media

(1)How Social Media Changes Marke9ng Campaigns

(2)Principles For Successful Social Media Marke9ng

Promise (1)

How Social Media Changes Marke9ng Campaigns

Create

DistributeCreate

AnalyzeDistributeCreate

NewToolsNewApproach

AnalyzeDistributeCreateFe

atur

es


Cha

nnel

s

Feat

ures


Cha

nnel

s

Feat

ures

Met

rics

ChangesInApproach

Changes

• MessagesAreStatements

• ChannelsareConduits

• MetricsMeasureExposure

• MessagesareQuesAons

• ChannelsareCultures

• MetricshaveMeaning

MarkeAngMessagesAreQuesAons

Create

WhatwouldyousaytothePresident?

GuidedConversaAon

ChannelsAreCultures

Distribute

SocialNorms

• Behaviorvariesbychannel

• Formsofexpression

• Typesofgestures

• TypesofrelaAonships

MetricsHaveNewMeaning

Analyze

NewMetrics

• Friends

• Followers

• Readers

• Comments

• RaAngs

Neilsen

Promise (2)

Principles For Successful Social Media Marke9ng

HowDoWeReproduceSuccess?

(1) Listen

(2) Be Authen9c

(3) Move Fast

(4) Less is More

ListeningisRequired

•GaugeSenAment

• UnderstandCulture

• CreateaResponse

BlogPostHeard‘RoundTheWorld

Dell’s(Slow)Response• 12blogs

• 23TwiXeraccounts

• Forums‐1.5millionusers

• Groups

• Wikis

• IdeaStorm

BeAuthenAc

• BuildTrust

• BeRaw

• BeHuman

BUSTED!

MoveFast

• Iterate...Iterate...Iterate

• Likeexercise,aliXleeachday

LessisMore

• TurnDownTheVolume

• CreaAvityComesFromConstraint

Crea9vity Comes From Constraint

SummaryApproach

• MessagesareQuesAons

• ChannelsareCultures

• MetricshaveMeaning

Principles

(1) Listen

(2) Be Authen9c

(3) Move Fast

(4) Less is More

Nick Gonzalez• Twitter.com/NickGon

• [email protected]

• Blog.SocialMedia.com

mailto:[email protected]

mailto:[email protected]

Download - Social Media Boot Camp New York

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