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Obiective
1. Ce este Social Media?
2. Facebook și Twitter
3. Social Media în România
4. Cum poți folosi Social Media ca să promovezi
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Ce este Social Media?
1. Ce este Social Media?
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Este?
1. Ce este Social Media?
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Social Media ești tu!
Și toți cei din jurul tău!
1. Ce este Social Media?
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Este ceea ce facem cu toții...
cu platforme precum facebook, twitter sau trilulilu....
1. Ce este Social Media?
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“Social Media este precum apa. Apa singură are proprietăți deosebite, dar dacă este combinată cu alte elemente permite evoluția vieții.”Mike Volpe, HubSpot
1. Ce este Social Media?
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Ce este Facebook?• peste 500 milioane utilizatori activi• dintre aceștia 50% activi zilnic!• peste 60 milioane actualizări zilnice de status• 500 miliarde de minute petrecute lunar pe
Facebook și Twitter
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72,5% dintre utilizatoriau sub 34 de ani
Facebook și Twitter
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Ce este Twiter?
• 75 milioane conturi, dintre care 15 milioane sunt active zilnic
• 65 milioane tweet-uri zilnice
Facebook și Twitter
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Cele mai populare pagini web în România
(mai 2011, cf Alexa)
1. Google.ro
2. Facebook.com
3. Google.com
4. Yahoo.com
5. Youtube.com
6. Blogger.com
7. Wikipedia.org
8. Wordpress.com
9. Twitter.com
10. Imdb.comSM România
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Social Media în România (aprilie 2011)
Platforma de socializare Vizitatori unici
facebook 5.000.000
trilulilu 3.061.854
hi5 3.058.041
Tpu (toti pentru unu) 1.935.457
netlog 1.241.900
neogen 642.148
twitter 630.000
linkedin 390.000
SM România
* Date furnizate de Google Adplanner, precum si statistici individuale ale fiecărei platforme
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Cum poți folosi Social Media personal, profesional sau în afaceri?
Cum poți folosi SM
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Regulile de bază
#1 ASCULTĂ CE SPUN CEILALȚI
Cum poți folosi SM
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NU
Cum poți folosi SM
#2 IMPLICĂ-TE ÎN COMUNITATE
sta pe canapea așteptând ca ceilalți să te descopere
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#3 FII ONEST CU CEILALȚI
Pe Social Media vorba umblă mult mai repede. Reputațiile se construiesc sau cad mai rapid ca altundeva.
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# 4 VORBEȘTE DESPRE TINE
Cum poți folosi SM
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El este AdrianCum poți folosi SM
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10.950 membri
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Cum poți folosi SM
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jumătate din populația lumii are sub 30 de ani
... iar majoritatea dintre ei nu au cunoscut o lume fără internet..
Cum poți folosi SM
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Promovează-te pe
tine sau afacerea ta, folosind platforme de socializare precum
Cum poți folosi SM
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Bibliografie
• http://www.facebook.com/press/info.php?statistics
• http://www.penn-olson.com/2011/01/02/social-media-timeline-2010/• http://gold.insidenetwork.com/facebook/facebook-stats/• http://techcrunch.com/2010/06/08/twitter-190-million-users • http://www.manafu.ro/2011/05/social-media-in-romania-mai-2011/• Chris Treadaway – Facebook marketing: An hour a day• Statisticile oficiale Facebook.com• Statisticile oferite de Alexa.com
Fotografii: Flickr, iStock
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