Social Media for Business
Grow your presence on social media
#DigitalGarage
#DigitalGarage
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Agenda
1 Optimise your presence on social media
2 Choosing the right social media channels
3 Growing your audience through Social Media
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Proprietary + Confidential
Optimise your presence on social media
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#DigitalGarage
Your consumers live on social
Active social media users
42million
Average daily use of social media via any device
1H 48M
Source: We Are Social - Digital in 2017
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Why are we on social media?
Adds value to your brand
Assists with SEO
Promotes good customer service
Generates business
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Consistent brand message on social media
Tie visuals to core values and mission
Images form a part of your message to your customers
Forge identical visual identity across your social channels
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Write an effective social media bio
Keep it relevant
Keep it clear & consistent
Show your personality & have fun
Proprietary + Confidential
Defining your brand voice
Maintain consistency in your message
Think about what kind of content you
want to share
Create a set of guidelines to help you
stick to your tone
Friendly or Provocative
Fun or Serious
Formal or Casual
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Social succeeds when it is...
Authentic
Relatable
Timely
Choosing the right social media channels
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Open platforms
Great potential for discovery
Caveat: once it’s out there, it’s public
Considerations: short notes & videos or longer form?
Where are the people who are most influential in your industry?
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Closed platforms
WhatsApp and FB Messenger account for 30% of web usage
Visual and closed platforms are gaining speed!
WhatsApp is 3x larger than Twitter or Instagram
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Business goals vs. social media goals
Business Goals Social Media Goals
Branding & Awareness
Customer Service
Sales & Leads
Total followers
Response time and engagement
Web traffic, Sign-ups, and Sales
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Setting up a Twitter Page
Engaging in fast, quick conversations and as a PR tool
Think about:
@Username
Profile photo & Bio
Header image
Pinned Tweet
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Setting up a Facebook Business page
Great for:
Help customers discover you and see what your business is about.
Think about:
Linking your website
Adding opening hours and contact info
Adding a description of your business
Configure the call-to-action button
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Setting up a LinkedIn page
Great for:
Recruitment, building a professional network and connecting with industry peers
Think about:
Create a personal and/or company page
Update & highlight your skills
Add summary, description and overview
Include your company’s logo
Create an attractive banner image
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Setting up on Instagram
Great for:
Inspirational lifestyle platform. Visually
showcasing the best of your business.
Think about:
Clear photo or logo
Link to your website
Convert to a Business Profile for Insights
Add call-to-action buttons: Contact / Call
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The power of YouTube
>50%63%
Digital video viewers in 2016 Digital video viewed through mobile
Source: eMarketer - How Traditional Viewing Habits Influence the UK's Digital Video and TV Landscape - 2016Exploring the YouTube Habits of UK Digital Video Viewers - 2016
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Setting up a YouTube channel
Great for:
Telling your story through a very engaging
platform. Useful ‘how-to’ videos.
Think about:
Add a logo or profile photo
Upload your channel art in About Us
Add links and contact details
Tie your YouTube to a Google+ account
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Get started with YouTube
Choose a template on the app
Shoot and edit with text & animations
Start advertising with you video ad
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Growing your audience
Proprietary + Confidential
Start with your audience
Where are they?
What do they do?
Who do they follow?
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Grow your audience on Twitter
Use images, videos, and gifs
Use polls
Asking followers to retweet
Use hashtags strategically
Find an audience on Facebook
Invite customers and employees to like your
page
Invite friends and family to like your page
Create regular high quality content
Run relevant competitions
Engage in Groups and Communities based
around your business expertise
Grow your audienceon Instagram
Instagram is a platform for visuals.
Share high quality images
Tell a story in your caption
Don’t go overboard with hashtags
Follow people and influencers
Grow your audience on LinkedIn
Encourage employees to feature the
company page on their profiles
Share relevant and useful company and
industry content
Find decision makers
Make progressive connections and
comment on industry news
Creating great YouTube content
Be a Thought Leader
Create shareable content
Think about useful videos
Identify potential collaborators
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Social Media can answer many questions about your audience
Is my social media update sending people to my website?
What kind of social media update should I be posting?
Who are my biggest fans on social media?
When is the best time to connect with my audience?
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Measure what matters
Goals
Increase social media engagement
Get more customers to your website
Increase brand awareness
Likes, Shares, Comments, Retweets
URL clicks and traffic from social media
Increase in followers and mentions
What to measure
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Final summary
Next Steps Resources
Have you chosen the appropriate social media platforms?
YES
Did you set up social media pages?
Are you measuring what matters to you?
Define your audience (who, what, where)
Visit the social media platforms to set up with consistent branding
Visit each channel’s analytics platforms to gain insights and take action
NO
YES
NO
YES
NO
Opportunities for further learning
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Digital Garage online platform - g.co/digitalgarage
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Link to slides: bit.ly/DGSocialMedia
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