Download - Social media for research sla 2010
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SOCIAL MEDIA FOR BUSINESS RESEARCH
Ken Sickles: SLA, June 2010
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* Compete.com (via Gigya’s “Social is the Next Search”)
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“Once we know something, we find it hard to imagine what it was like not to know it.”
- Chip Heath, Made to Stick
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Nowhere you’ve heard of, NY
CITY LIMITS
POPULATION: 500
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Social Media has made the global conversation “local”
105+ Million 500+ Million 70+ Million
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What happens in New Orleans stays…
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What happens in New Orleans stays…
On
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“gather real-time market intelligence”
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Doing research with Social Media
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Company
What are the companies saying? What are customers saying? What are partners saying? What are employees saying?
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84%
31%
Importance & Satisfaction of Private Company Info Sources
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45% use Facebook or Twitter
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Product
What are customers saying? What questions are companies
asking? What are companies saying?
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1 out of every 5 tweets mention a product or brand
65 Million / Day
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1 out of every 5 tweets mention a product or brand
65 Million / Day
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People
Which people are the experts? Which employees matter? Which executives are having
conversations?
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A few more stats:• 550,000 Groups• 150 Industries• New user every second• 50% outside of U.S.
• Executives from ALL Fortune 500
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Topics
What industry trends are emerging? What are good sources for more info? Which companies and or people are
related?
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Wrap Up
Use Social Media for Research purposes Find good sources Find hard to get info
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Wrap Up
Build your expert network This is important. Really.
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Wrap Up
Understand how information discovery and navigation are changing
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* Compete.com (via Gigya’s “Social is the Next Search”)
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25 billion shares per month
Top five websites visited by businesses:1. Facebook – 6.8 per cent of all traffic2. Google – 3.4 per cent of all traffic3. Yimg (Yahoo!’s image server) – 2.8 per cent of
all traffic4. Yahoo – 2.4 per cent of all traffic5. Doubleclick – 1.7 per cent of all traffic
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Wrap Up
Mainstream resource tools (Factiva) still necessary!
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Getting Started (Pick 1/2) Twitter:
Get a user name Listen at first Find like minded people Participate
LinkedIn Establish your profile Join groups Participate
Facebook Establish your profile Use the “like” button Find communities
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Resources
LinkedIn http://learn.linkedin.com/
Twitter http://business.twitter.com/twitter101/ http://listorious.com/ http://tweetdeck.com/
Facebook http://developers.facebook.com/
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Other resources
Delicious, Digg, Reddit, etc. Mainstream resource tools (Factiva)
still necessary!
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Social IS NOT A HOBBY! It’s a fundamental shift in the way we do business.