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Social MediaLearning from Leaders in the Field
November 13, 2011
Kevin Martone
Technology Program Manager, Grinspoon Institute
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http://www.flickr.com/photos/zitona/2907701791/
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http://www.flickr.com/photos/rebeccaselah/3992109664/
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http://www.flickr.com/photos/quinnanya/4254950749/
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Engage/Respond
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Mix of content
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What else can we do? What’s Next?
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Examples – Don’t just copy…
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Steward/Engage(Continual)
Solicit/Move to Act(i.e. Advocate, Enroll, Register for Event)
Cultivate/Engage
Find
So, What’s Next?
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Steward/Engage(Continual)
Solicit/Move to Act(i.e. Advocate, Enroll, Register for Event)
Cultivate/Engage
Find
So, What’s Next?
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Find
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Facebook Ads
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Sponsored Story Ads
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Steward/Engage(Continual)
Solicit/Move to Act(i.e. Advocate, Enroll, Register for Event)
Cultivate/Engage
Find
So, What’s Next?
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Make it Fun!
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Contests
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Friendly Competition?
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Steward/Engage(Continual)
Solicit/Move to Act(i.e. Advocate, Enroll, Register for Event)
Cultivate/Engage
Find
So, What’s Next?
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Solicit/Move To Act
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Other actions?
(or Retweet)
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Steward/Engage(Continual)
Solicit/Move to Act(i.e. Advocate, Enroll, Register for Event)
Cultivate/Engage
Find
So, What’s Next?
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Thank You Video
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Direct “Thanks!” on Social Media
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Steward/Engage – What Else?
Post recognition photos online – plaques, naming rights, etc.
How about a virtual donor wall app on Facebook? See Cultivation activities already mentioned!
Cultivate!
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Put it all together
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Steward/Engage(Continual)
Solicit/Move to Act(i.e. Advocate, Enroll, Register for Event)
Cultivate/Engage
Find
So, What’s Next?
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http://www.flickr.com/photos/quinnanya/4254950749/