Download - Social Media Marketing for Enactus SFE
Social Media Marketing
@KareemSamara
For Enactus SFE
Marketing can be annoying,but it can be meaningful as well.It can make you broke,or make you the new Google.
PS: Don’t try to be Evil.
Do you Love/Hate Marketing?
I Hate Marketing
I love Marketing
What are the 3 Eras
of Marketing?
Product Centric.
بخنقها وانا الحرام بنت , تقولش ايدى فى عضتنى
عدوتها
Customer Centric.
Culture Influence
In another wordsThe “Story”
of bakers & his customer.
The Baker was in a small village.The Baker had a personal relationship.Have a daily Dialogue.It was a Special Experience to Visit.
The bakery turned into a factory, the village became a city.the factory had no relationship, no dialogue & there was no experience. with its customers.
Now Marketing goes back to basics.big brands behave like little bakeries.they initiate personal relationships & start dialogues with their customers.They do not only offer products, but brand experiences as well.
Where does Social Media
fit in the Marketing Mix
Business Mission
Business Goals
Marketing Goals
Social Media Goals
Social Media Tactic
Start Here
NOT Here
Who are your COMPETITORS
on Social Media?
Do you want to Reach
many people as much as you can?
Do you want to get Engagements
as much as you can?
What is your Main GOAL from Social Media?
The Goal is NOT to be Good at Social Media
The Goal is to be Good at Business Because of Social
Media
How to promote your events?
Include a Clear Call to Action in event Info.Get Your Presenters Involved.Offer a Sneak Peek.Do a Countdown.Promote early until The VERY END.Provide customer support.Ask for the feedback.
One More Thing
Luck is an attitude.
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