Download - social media marketing strategy_소셜미디어 마케팅 전략
소셜 미디어 마케팅(Social Media Marketing)
개방화되고 서로 연결돼 있는 다양한 소셜 미디어의 고객 접점을 기반으로 관심사 및 정보공유를 통해 고객의 니즈를 파악하는 한편,
고객과 열려 있는 대화로 지속적인 관계를 형성하는 일련의커뮤니케이션 활동
91% 활용 및 5시간 투자
Source: “How Marketers Are Using Social Media to Grow
Their Businesses “ - Social Meida examiner -
온라인상에 노출이 중요
Source: “How Marketers Are Using Social Media to Grow
Their Businesses “ - Social Meida examiner -
트위터 , 소셜 북마크
Source: “How Marketers Are Using Social Media to Grow
Their Businesses “ - Social Meida examiner -
자체 운영 및 도입확대
Source: “How Marketers Are Using Social Media to Grow
Their Businesses “ - Social Meida examiner -
http://twitter.com/Starbuckshttp://www.facebook.com/Starbucks
http://mystarbucksidea.force.com/
http://www.youtube.com/user/Starbucks
http://www.flickr.com/groups/
starbuckscoffeecompany/
http://foursquare.com/
Starbucks의 Social Media 전략
고객참여를 통한제품 홍보
Philips_VS
트위터를 통해 아침식사를 시키며
Townhouse Hotel
Quality products & services
Attentive to customer needs
Strong financial performance
Fair pricing
A well-known brand
Good employee relations
Socially responsible
Visible CEO
Dialogue with stakeholders
Employee/CEO blogs
53%
47%
42%
38%
37%
35%
33%
23%
23%
12%
Transparent & honest practices
Company I can trust
High-quality products/services
Communicates frequently
Treats employees well
Good corporate citizen
Prices fairly
Innovator
Top leadership
Financial returns
83%
83%
79%
75%
72%
64%
58%
48%
47%
45%
US 2006 US 2010
Source: EDELMAN TRUST BAROMETER, 2010
These three key factors are best
served by social content.
How important are these factors to corporate reputation?”
기업의 신뢰가 중요한 관건
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