Download - Social media policy
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C Y P R E S 2 0 1 4 C O N T E N T T O C O N N E C T
T H E C O N T E N T R O O M
Social Media Policy
12 juni 2014
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Sociale Media & Co-creatie
Social media policy bij Belgische bedrijven
✕ ︎ 79% geen policy
✕ 20% uitgeschreven beleid
✕ 52% medewerkers kennen policy niet
* Vanguard Leadership 2013
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Sociale Media & Co-creatieC Y P R E S 2 0 1 4
Toegang
SOCIAL MEDIA POLICY
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Sociale Media & Co-creatie
TijdverspillingGeen controleSecurityNegatieve feedback
Negatieve feedback bedraagt slechts 25% (vs. 22% complimenten) Uitstekend voor customer careBron van informatie
SOCIAL MEDIA POLICY
Toegang: ja of neen?
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Sociale Media & Co-creatie SOCIAL MEDIA POLICY
Wie krijgt toegang?
Bedrijf? Marketing & communications? Conversation manager?
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Sociale Media & Co-creatie
Individu
Bedrijf
Managed
Vrijheid
Auteur
Brand
De basis
SOCIAL MEDIA POLICY
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Sociale Media & Co-creatieC Y P R E S 2 0 1 4
Auteur
SOCIAL MEDIA POLICY
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Sociale Media & Co-creatie SOCIAL MEDIA POLICY
vs.
Als bedrijf
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Sociale Media & Co-creatie SOCIAL MEDIA POLICY
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Sociale Media & Co-creatie SOCIAL MEDIA POLICY
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Sociale Media & Co-creatie SOCIAL MEDIA POLICY
Als individu
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Sociale Media & Co-creatieC Y P R E S 2 0 1 4
Brand
SOCIAL MEDIA POLICY
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Sociale Media & Co-creatie SOCIAL MEDIA POLICY
Managed vs. vrijheid?
Sterke brand message = uniform en consistent
Ambassadeurs zijn echte mensenIdealiter is elke werknemer een ambassadeur
Human face
Trust
Responsib
ility
Culture
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Sociale Media & Co-creatie SOCIAL MEDIA POLICY
Hoe omgaan met…?De passie van een medewerker
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Sociale Media & Co-creatie SOCIAL MEDIA POLICY
Hoe omgaan met…?De passie van een klant
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Sociale Media & Co-creatie
Individu
Bedrijf
Managed
Vrijheid
Auteur
Brand
De basis
SOCIAL MEDIA POLICY
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Sociale Media & Co-creatie
Aanpak Cypres
SOCIAL MEDIA POLICY
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Sociale Media & Co-creatie
#contentroom@cypresagency