Download - Social Media Seminar
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Social Media – Impulse
Facebook, Twitter, You Tube & CoEine Einführung
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Wer bin ich?
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Start
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Robert „Bob“ Seeger
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Mann
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37 Jahre alt
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verheiratet
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3 Kinder
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das ist meine…
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Reale Identität
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Bob 1.0
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und Bob 2.0?
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Bob 1.0 vs Bob 2.0real identity vs digital identity
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Profilierung
• Real: Familie, Freunde, Job, Hobbies, Musik, Frisur, Gewand, Sport, Verhalten
• Digital: Freunde, Hobbies, und „was ich mag“
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Facebook ist wie das echte Leben – nur viel transparenter!
Lektion 1
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20 Millionen aktive Kunden
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Millionen jubelnder Fans
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Gerade 922 Facebook-Freunde
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Dummie Test = Disco-Fieber
Ihre Kampagne
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SM ?Social what…?
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Social Media?
Social Networks ?
Social Places!
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The Social Media Revolution
•Facebook hat mehr Traffic als Google.
•Social Networking = Nr. 1 Online Aktivität.
•96% aller unter 20ig jährigen sind dabei.
•1 Milliarde Unique Members! weltweit
•1 von 8 Ehen in USA via Social Networks.
•80% der Top500 Unternehmen nutzen Social Media für Recruiting
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Der Social Media User
•Altersdurchschnitt: 32,7 Jahre•Bei 2-3 Netzwerken aktiv• mehrmals in der Woche aktiv•130 Freunde•80 Seiten, Gruppen & Events•Produziert 90 Inhalte pro Monat
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Aber…
• Streng privat.• Aber nicht streng Privat-Sphäre.• Ein Spiegel der realen Identität.
• Ambience Awarness. • My Media & „Meines! Meines! Meines!"
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Social Networks = Privatsache
• 91,1% für private Kontakte
• mit Freunden kommunizieren 87,7%• Mit Freunden verabreden 37,7% • Veranstaltungen suchen 30,9% • Über Produkte/Unternehmen 12,0 %
• 70% KEIN Fan/Anhänger Marke/Firma• Bei Twitter sogar 85%
• Nur 15% mehr als 5 Marken Sites.
• Quelle: W3B-Benutzer Analyse Oktober/November 2010
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Facebook = Verkaufs-Grund!
• Fakt!
• 65 % aller Internet User geben an, dass Erfahrungen in einem Social Network Einstellungen zu Unternehmen/MARKEN geändert haben.
• 98 % sagen, dass diese Erfahrung maßgeblichen Einfluss auf eine zukünftige Kauf-Entscheidung hat.
Link zur Studie.:http://feed.razorfish.com/downloads/Razorfish_FEED09.pdf
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Dabei sein, ist nichts
• Ja, es ist sogar gefährlich.• Nicht dabei sein noch gefährlicher.• Es ist immer für die Ewigkeit.• Alle sind gleich.• Prosumenten, vireal & bleisure.
• Ach ja - Pepsi hat 2010 erstmals seit 28 Jahren keinen Werbespot
bei der Super Bowl geschalten und stattdessen eine Facebook-Kampagne
gestartet. > Pepsi Refresh
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Gehört werden ist schwer!
• Facebook Seite avg. 80 Fans.
• 900 Millionen Objekte (= Seiten, Gruppen, Events)
• 30 Milliarden Contents pro Monat
• 2-3 neue Twitter Acounts pro Sekunde.
• 1200 Tweets pro Sekunde
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Was Social Media nicht ist
• Kein direkter Vertriebskanal.
• Keine Werbe-Medium.
• Kein 1-many Ratgeber (Ambience Awareness)
• Kein Paradies ;-)
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To use the phone we don’t need an own department – why for
Social Media?Richard Binhamm, CMO Dell