Download - Social Media Tools
![Page 1: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/1.jpg)
Social Media Tools Curso de especialización en Community Management
Javier Reyes
CEO Sixjumps
![Page 2: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/2.jpg)
¿por donde empezar?
¿qué puedo automatizar?
¿cómo coordinarme con mi equipo?
¿qué tengo que medir?
¿qué herramientas utilizar?
¿cómo informar de los resultados?
![Page 3: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/3.jpg)
Identidad digital
Perfil centralizado
Sin máscaras
Lifestream centralizado (el usuario es un medio)
Relaciones e intereses centralizados
Con una reputación e influencia
![Page 4: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/4.jpg)
My SocialGraph
![Page 5: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/5.jpg)
Social Graph del usuario
Información relativa
A mi universo de
relaciones
![Page 6: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/6.jpg)
Influencia del emisor
Seguidores – Audiencia
Redifusión de mensajes
Menciones del usuario
![Page 7: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/7.jpg)
Sentiment del mensaje
Positivo
Negativo
Neutro
![Page 8: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/8.jpg)
¿El contenido es el rey?
Estrategia de gestión de contenidos
Contenidos de calidad
Contenidos y objetivos
Palabras clave y buscadores
Social Objects
![Page 9: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/9.jpg)
Formatos
XML
HTML
RSS
ATOM
CSV
![Page 10: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/10.jpg)
![Page 11: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/11.jpg)
MicroFormatos
![Page 12: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/12.jpg)
MicroFormatos
![Page 13: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/13.jpg)
Sobrecarga!
![Page 14: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/14.jpg)
El tiempo es oro
Centralizar la gestión de canales
Automatizar tareas
Coordinación del equipo
Reportar de forma directa
![Page 15: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/15.jpg)
social media
dashboard
Punto centralizado de
monitorización y control
![Page 16: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/16.jpg)
![Page 17: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/17.jpg)
Tipos de
herramientas
![Page 18: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/18.jpg)
Escuchar / Monitorizar
Actuar / Dinamizar
Medir / Analizar
Servicios y características
![Page 19: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/19.jpg)
Trabajo en grupo
Versión comercial
Versión gratuita
Multidispositivo
Reporting
![Page 20: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/20.jpg)
¿Qué debemos monitorizar?
Canales de la marca
Principales stakeholders y líderes de opinión del sector
Menciones de la compañía, sus marcas y productos
Canales y menciones de la competencia
Palabras #clave para la compañía
![Page 21: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/21.jpg)
¿Qué debemos medir?
Indicadores no ligados al negocio
Visitas únicas
Menciones positivas y negativas
Seguidores (fans Facebook, followers twitter)
Solicitudes de información
Subscripciones (RSS, newsletters)
Likes y shares de posts/artículos
Número de comentarios
Indicadores ligados al negocio
Incremento de ventas
Reducción de costes
![Page 22: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/22.jpg)
Ejemplo
monitorización
y medición básica
![Page 23: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/23.jpg)
http://www.asus.com
http://www.facebook.com/ASUS
http://www.youtube.com/user/asus
http://twitter.com/ASUS
http://www.hp.com
http://www.facebook.com/HP
http://www.youtube.com/user/HP
http://twitter.com/hpnews
http://www.dell.com
http://www.facebook.com/dell
http://www.youtube.com/user/dellvlog
http://twitter.com/dell
Marcas y canales a monitorizar
![Page 24: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/24.jpg)
Excel ScoreCard
![Page 25: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/25.jpg)
Netvibes Dashboard
![Page 26: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/26.jpg)
Métricas Facebook
![Page 27: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/27.jpg)
http://www.sociable.es/microsoft-web-query-generator-for-facebook/
Lectura automática de fans
![Page 28: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/28.jpg)
Métricas Twitter
![Page 29: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/29.jpg)
http://twitter.com/users/show/dell
Carga automática datos Twitter
![Page 30: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/30.jpg)
Métricas YouTube
![Page 31: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/31.jpg)
http://gdata.youtube.com/feeds/users/dell
Carga automática datos YouTube
![Page 32: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/32.jpg)
Métricas de sites
![Page 33: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/33.jpg)
Alexa http://www.alexa.com
![Page 34: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/34.jpg)
http://data.alexa.com/data?cli=10&dat=snbamz&url=www.dell.com
Carga automática datos Alexa
![Page 35: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/35.jpg)
Gráficos Compete
http://www.compete.com
![Page 36: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/36.jpg)
Crear pestañas Netvibes
![Page 37: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/37.jpg)
Columnas pestaña Netvibes
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Widgets fundamentales
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Añadir y configurar Widgets
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https://docs.google.com
Compartir y publicar documentos
![Page 41: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/41.jpg)
Compartir y publicar documentos
![Page 42: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/42.jpg)
Importar datos en Excel
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Importar datos en Excel II
![Page 44: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/44.jpg)
Importar datos en Excel III
![Page 45: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/45.jpg)
Importar datos en Excel IV
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Importar datos en Excel V
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Copiar imagen desde navegador
![Page 48: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/48.jpg)
Pegar/insertar imagen en Excel
![Page 49: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/49.jpg)
Plataformas base
para la
comunidad
![Page 50: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/50.jpg)
http://buddypress.org/ http://wordpress.org/
![Page 51: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/51.jpg)
http://ning.com
![Page 52: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/52.jpg)
http://www.jivesoftware.com/
![Page 53: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/53.jpg)
http://www.lithium.com/
![Page 54: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/54.jpg)
![Page 55: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/55.jpg)
Servicios de Facebook
Red Social Plataforma desarrollo/Integración
Aplicaciones Social Plugins
Más de 1 millón de sites
integrados con facebook
Usuarios Páginas Grupos Lugares
![Page 56: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/56.jpg)
Aplicaciones Facebook
![Page 57: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/57.jpg)
Facebook Pages & Tabs
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Facebook Places
![Page 59: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/59.jpg)
Facebook Connect
![Page 60: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/60.jpg)
Facebook like button plugin
![Page 61: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/61.jpg)
OpenGraph like
![Page 62: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/62.jpg)
<meta property='og:image' content='http://ia.media-imdb.com/images/thor.jpg'>
<meta property='og:type' content='movie' />
<meta property='fb:app_id' content='115109575169727' />
<meta property='og:title' content='Thor (2011)' />
<meta property='og:site_name' content='IMDb' />
<meta property='og:director' content='Kenneth Branagh' />
OpenGraph like - II
![Page 63: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/63.jpg)
OpenGraph like - III
![Page 64: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/64.jpg)
Facebook like box plugin
![Page 65: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/65.jpg)
Facebook Activity plugin
![Page 66: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/66.jpg)
Facebook Recommendations
![Page 67: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/67.jpg)
Facebook Comments plugin
![Page 68: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/68.jpg)
Facebook live stream
![Page 70: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/70.jpg)
http://www.facebook.com/developers/
Crear aplicación Facebook - I
![Page 71: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/71.jpg)
Crear aplicación Facebook - II
Indicar nombre de la aplicación y aceptar condiciones Facebook
![Page 72: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/72.jpg)
Crear aplicación Facebook - III
Descripción, iconos, idioma, URLs política de privacidad
![Page 73: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/73.jpg)
Crear aplicación Facebook - IV
URL del canvas
![Page 74: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/74.jpg)
Crear aplicación Facebook - V
Permitir instalar la aplicación en un tab de página Facebook
![Page 75: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/75.jpg)
Crear aplicación Facebook - VI Ver página de perfil de la aplicación
![Page 76: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/76.jpg)
Instalar aplicación como tab
![Page 77: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/77.jpg)
Instalar aplicación como tab II
![Page 78: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/78.jpg)
Instalar aplicación como tab III
![Page 79: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/79.jpg)
Instalar aplicación como tab IV
![Page 80: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/80.jpg)
http://www.facebook.com/insights/
Facebook Insights
![Page 81: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/81.jpg)
Social Media
Marketing
![Page 82: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/82.jpg)
http://www.wildfireapp.com/
![Page 83: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/83.jpg)
http://www.involver.com
![Page 84: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/84.jpg)
http://northsocial.com
![Page 85: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/85.jpg)
Analítica
Web
![Page 86: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/86.jpg)
https://www.google.com/analytics
![Page 87: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/87.jpg)
http://www.omniture.com
![Page 88: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/88.jpg)
Microblogs
![Page 90: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/90.jpg)
http://www.backtype.com/
![Page 91: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/91.jpg)
http://www.twazzup.com
![Page 92: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/92.jpg)
http://www.tweefind.com
![Page 93: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/93.jpg)
http://www.twingly.com
![Page 94: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/94.jpg)
http://www.twitority.com
![Page 95: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/95.jpg)
http://klout.com
![Page 97: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/97.jpg)
http://cotweet.com
![Page 98: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/98.jpg)
Monitorización
![Page 99: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/99.jpg)
http://technorati.com
![Page 100: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/100.jpg)
http://bitacoras.com/
![Page 101: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/101.jpg)
http://www.google.es/search
![Page 102: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/102.jpg)
http://www.icerocket.com
![Page 104: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/104.jpg)
http://socialmedia.alterian.com
![Page 105: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/105.jpg)
http://boardreader.com
![Page 107: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/107.jpg)
http://www.blogpulse.com/
![Page 108: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/108.jpg)
http://www.trackur.com/
![Page 109: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/109.jpg)
http://www.trendrr.com
![Page 110: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/110.jpg)
http://www.radian6.com
![Page 111: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/111.jpg)
http://www.sysomos.com
![Page 112: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/112.jpg)
Medición
![Page 113: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/113.jpg)
http://www.tubemogul.com
![Page 114: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/114.jpg)
http://www.peoplebrowsr.com
![Page 116: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/116.jpg)
http://analytics.socialbakers.com
![Page 117: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/117.jpg)
http://www.chartbeat.com/
![Page 118: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/118.jpg)
SEO Search Engine Optimization
![Page 119: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/119.jpg)
http://www.seomoz.org/
![Page 120: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/120.jpg)
http://www.google.com/insights
![Page 121: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/121.jpg)
Ads
![Page 123: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/123.jpg)
http://www.facebook.com/insights/
Facebook Ads
![Page 124: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/124.jpg)
Acortadores
de URLs
![Page 125: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/125.jpg)
http://bit.ly
![Page 126: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/126.jpg)
Agregadores
![Page 127: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/127.jpg)
http://www.google.es/reader
![Page 128: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/128.jpg)
http://friendfeed.com
![Page 129: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/129.jpg)
http://www.google.es/alerts
![Page 130: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/130.jpg)
http://alerts.yahoo.com
![Page 131: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/131.jpg)
http://www.tweetdeck.com/
![Page 132: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/132.jpg)
http://seesmic.com
![Page 133: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/133.jpg)
http://hootsuite.com
![Page 134: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/134.jpg)
http://www.netvibes.com
![Page 135: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/135.jpg)
Ofimática
![Page 136: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/136.jpg)
http://office.microsoft.com/en-us/excel/
Excel
![Page 137: Social Media Tools](https://reader034.vdocuments.pub/reader034/viewer/2022052301/554ef5cdb4c90580698b46ef/html5/thumbnails/137.jpg)
Gracias!
http://www.sixjumps.com