Download - Social Media Unboxed
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Social Media Unboxedmaking sense the conversation,
the cloud and the Common Good
Wayne MacPhailw8nc inc.
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Overview• What is Web 2.0?
• Key Concepts
• Outcomes
• Case Studies
• Conclusion
• Questions
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marketing term
What is Web 2.0?
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• encourages community and collaboration
• encourages shared content creation
• focusses on a single task
• clean, clear interface
• moves data and apps from desktop to Web
What is Web 2.0?
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Key Concepts
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Key Concepts• The Tag
• Social Bookmarking
• RSS Feeds
• Embed Code
• Common Good
• Crystalization
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The Tag
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Tags cellphone secondlifetelephony sl
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Taxonomy
Folksonomytop-downkeywords
Bottom up tags
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keyw
ord
tag
heirarchical
organic!
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animaldomestic
wildfarm pet
hen dog cow
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animaldomestic
wildfarm pet
hen dog cow
animaldomestic
wild
farm
dogdog
dog
dog
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Social Bookmarking
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Social Bookmarking• moves personal bookmarks
to public space
• makes use of tagging
• creates a collective intelligence and collective editing
• makes use of RSS feeds
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RSS Feeds
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RSS Feeds
It’s like an In Box for the Web
Really Simple Syndication
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RSS Feeds
Polls websites. Collects headlines. Delivers them to you.
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EmbedCode
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<embed /> <script src="http://www.mogulus.com/scripts/player.js?channel=therealnews&bgcolor=0xE98010&color=0x999999&showviewers=true&width=440&height=375&on=true" type="text/javascript"></script>
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A couple more concepts, but first
What’s social media?
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Mediathat encourages
conversationcommunity
collaborative content creation
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The Common Goodand
Crystalization
Mediathat depends on
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The Common
Good?
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Common Good: Atoms
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Common Good: Atoms
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Common Good: Atoms
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Common Good: Atoms
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Common Good: Atoms
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Common Good: Bits
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Common Good: Bits
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Common Good: Bits
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Common Good: Bits
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Common Good: Bits
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So shouldn’t selfishness rule?
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It should.But it doesn’t.
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The Common Good you want to create will only be
as rich as the common good you see
in your community.
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Crystalization
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Key Concepts• The Tag
• Social Bookmarking
• RSS Feeds
• Embed Code
• Common Good
• Crystalization
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• Collaborative Content
• Community
• Conversation
• Author/Audience Union
Outcomes
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Case Studies
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ning.com
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Online JournalismUniversity of Western Ontario
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projectforum.com
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ensembleAlzheimer Society of Ontario
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Using RSS feeds
Hearing D
raws...
Video G
ames A
dd...
How
Brain Protein ...
Aw
ay From H
er ...
ASOONT
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Putting it TogetherRSS Feed based on ASOONT tag
Hearing Draws...Video Games Add...How Brain Protein ...Away From Her ...
collaboration, community, content creation
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Take Aways• Focus on concepts not applications
• Have faith in the common good
• Build community and conversation
• Practise crystalization
• Live in the future
• Be bold, take chances
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Thank youfor your
kind attention.
Questions?