Download - Social network-per-il-non-profit
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I SOCIALNETWORK
I segreti per farne buon usoMilano, 29/03/17A cura di: Giovanni Dalla Bona
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Road
Map
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La mia identità: in cosa sono unico?Conosci te stesso
Cosa voglio ottenere?Definisci obiettivi chiari e misurabili
Quali canali digitali adopero?Sperimenta: blog, social e newsletter
Come integro i canali di comunicazione digitale?
Blog, social media, flusso e calendario
Di cosa parlo?Contenuti utili e conversazioni
Quali risorse ho?Persone, know-how, denaro
E i risultati, come li misuro?Monitora
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Identità1
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Qualche esempio
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La campagna di Water is life
https://www.youtube.com/watch?v=fxyhfiCO_XQ
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Obiettivi2
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Do you «like»?
https://www.youtube.com/watch?v=DpBbOY2amnE
https://www.youtube.com/watch?v=2_M0SDk3ZaM
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Alcuni obiettivi
Pubblicità e reputazioneFar conoscere le proprie attività, promuovere campagne di raccolta fondi, velocizzare la comunicazione ecc.
Lead Generation e fidelizzazioneTrovare donatori, trovare volontari, creare e mantenere una community
Condividere la conoscenzaCreare luoghi virtuali di lavoro e scambio di informazioni, dare voce a tutte le parti (volontari, le persone aiutate, i donatori)
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VISIBILITÀ INTERESSE COINVOLGIMENTO DONAZIONE
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The girl effect
Cosa impariamo► Mostrare il prima e il dopo► l'obiettivo del video non è definito, non c'è una call to action. C'è solo la sensibilizazione► ottimo utilizzo di Twitter
https://www.youtube.com/watch?v=1e8xgF0JtVg http://www.girleffect.org/
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Quali social?3
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Falling Whistles
https://vimeo.com/7351545 http://www.fallingwhistles.com/
Cosa impariamo► Identità è forte: chiara, legata ad un progetto specifico► Coinvolgimento delle persone tramite un oggetto e diventano testimonial
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Falling WhistlesSu Pinterest
https://it.pinterest.com/fallingwhistles/
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Criteri legati alla mia identità
• I miei obiettivi: reputazione? Fidelizzazione? Raccolta fondi?
• Dove si trova il mio pubblico?
• Come posso declinare gli argomenti propri della mia attività: testi, immagini, video?
• Risorse a disposizione: tempo, persone, strumenti, soldi
• Le mie competenze nella creazione di contenuti: so scrivere in italiano corretto? So creare video? So modificare le foto? So avviare e registrare una web conference?
• Gli strumenti che ho disposizione (fotocamera? Video camera? Smartphone? Tablet?)
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Facebook per il non profit
https://nonprofits.fb.com/
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Linkedin per il non profit
https://nonprofits.linkedin.com/
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Google per il non profit
https://www.google.it/intl/it_it/nonprofits/
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Twitter per il no profit
https://blog.twitter.com/2014/the-giving-season-a-twitter-ads-guide-for-nonprofits
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Eventbrite per il no profit?
https://www.eventbrite.it/npo/
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Integrazione fra canali
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Newsletter
Social media
Sito
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Contenutidi altri
Contenutonon
istituzionaleConversazioni
Flusso dei contenutiContenuto
Istituzionale
Newsletter
Social media
Sito
SOCIAL MEDIA
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Contenuti5
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Aree dei contenuti
• LE COMPETENZE• I PRODOTTI
• L’IDENTITÀ• I SERVIZI
Quello che l’associazione
fa
Quello che l’associazione
è
Quello che l’associazione
sa
Quello che l’associazione produce e/o
vende
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Je suis un missionnaire
https://www.youtube.com/watch?v=lv8i563uUic
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Greenpeace Presentation
https://www.youtube.com/watch?v=Y85lirUpNl0
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Contenuti Racconta i tuoi progetti Racconta il settore di cui ti occupi Racconta le persone della tua
organizzazione Racconta le persone che hanno ricevuto
benefici dalla tua attività Racconta i progetti e le iniziative che realizzi Rassegna stampa Eventi a cui partecipi
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Forme Articoli Interviste Citazioni Liste Guest post Sondaggi
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Risorse e strumenti
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MAVSOCIAL
http://mavsocial.com/
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BUFFER
https://buffer.com
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HOOTSUITE
https://hootsuite.com/it
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LIBRESTOCK
http://librestock.com/
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CANVA
https://www.canva.com/
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PICMONKEY
http://www.picmonkey.com/
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Analizza e misura
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Metriche di base
Donazioni Traffico Conversioni Rank SEO Time on site Feedback di chi ti
segue Crescita dei follower
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Altri video interessanti
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25 Recap Video
https://vimeo.com/25163061
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Esta vaga nao é sua nempor um minuto
https://vimeo.com/22479956
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Violence Marksforever
https://www.youtube.com/watch?v=2Q3OPfPEvQk
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#FightUnfair
https://www.youtube.com/watch?v=3xGkNBerxe0
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GRAZIE
Tecnologia e supporto sociale
Sede Operativa: Casa del Volontariato Via Saponaro 20, Milano Codice Fiscale (CIF) 97645300159 Mail: [email protected]: www.informatica-solidale.org