Download - Sociala medier i vägledningen
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Sociala medier -‐ internet som
kommunika2onsvägi vägledningen
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KAJRUP | THE CONCEPT FACTORY
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KAJRUP | THE CONCEPT FACTORY
Leif Kajrup @liffeman
Föreläsare och projektledare digital kommunika7on
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KAJRUP | THE CONCEPT FACTORY
Leif Kajrup @liffeman
Föreläsare och projektledare digital kommunika7on
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KAJRUP | THE CONCEPT FACTORY
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KAJRUP | THE CONCEPT FACTORY
http://www.facebook.com/smcskane
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KAJRUP | THE CONCEPT FACTORY
http://www.facebook.com/smcskane
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KAJRUP | THE CONCEPT FACTORY
”I’m old enough to know a lot of things from life experience.
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KAJRUP | THE CONCEPT FACTORY
…I know that complicated things like so@ware and encyclopedia
have to be created by professionals.
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KAJRUP | THE CONCEPT FACTORY
And in the last 15 years, I’ve had to unlearn every one of these and a million other because
they stopped being true.”
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KAJRUP | THE CONCEPT FACTORYbild: CC Joi via Flickr
Clay ShirkyEn av de mest inflytelserika tänkarna och deba=örerna kring medie-‐ och internetutvecklingen och förfa=are 7ll bl.a. ”Here Comes Everybody – The Power of Organizing Without Organiza7ons”.
And in the last 15 years, I’ve had to unlearn every one of these and a million other because
they stopped being true.”
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KAJRUP | THE CONCEPT FACTORY
sociala medier?
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KAJRUP | THE CONCEPT FACTORY
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KAJRUP | THE CONCEPT FACTORY
Bloggar Mikroblogg Forum
Sociala nätverk
WikisBokmärken
Bilder
Statustjänster
VideoIM
Crowdsourcing
VR
Mashups
RSS
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KAJRUP | THE CONCEPT FACTORY
Bloggar Mikroblogg Forum
Sociala nätverk
WikisBokmärken
Bilder
Statustjänster
VideoIM
Crowdsourcing
VR
Mashups
RSS
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KAJRUP | THE CONCEPT FACTORY
Bloggar Mikroblogg Forum
Sociala nätverk
WikisBokmärken
Bilder
Statustjänster
VideoIM
Crowdsourcing
VR
Mashups
RSS
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KAJRUP | THE CONCEPT FACTORY
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KAJRUP | THE CONCEPT FACTORY
en konversation
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KAJRUP | THE CONCEPT FACTORY
Bloggar Mikroblogg Forum
Sociala nätverk
WikisBokmärken
Bilder
Statustjänster
VideoIM
Crowdsourcing
VR
Mashups
RSS
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KAJRUP | THE CONCEPT FACTORY
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KAJRUP | THE CONCEPT FACTORY
Anställda
Kunder
Journalister
Medborgare
Investerare
Grannar
Medarbetare
Vänner
Bekantakillen på bussen
Kollegor
Familj
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KAJRUP | THE CONCEPT FACTORY
Anställda
Kunder
Journalister
Medborgare
Investerare
Grannar
Medarbetare
Vänner
Bekantakillen på bussen
Kollegor
Familj
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KAJRUP | THE CONCEPT FACTORY
Anställda
Kunder
Journalister
Medborgare
Investerare
Grannar
Medarbetare
Vänner
Bekantakillen på bussen
Kollegor
Familj
individer
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KAJRUP | THE CONCEPT FACTORY
Google zeitgeist 2010
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KAJRUP | THE CONCEPT FACTORY
Google zeitgeist 2010
Sökningar som ökat mest i popularitet1. facebook.se2. blocket.se3. youtube.se4. translate5. svt play6. kissie7. tv4 play8. chatroule=e9. tankafetast10.jus7n bieber
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KAJRUP | THE CONCEPT FACTORY
Google zeitgeist 2010
Populäraste sökorden
1. facebook2. youtube3. aUonbladet4. blocket5. hotmail6. eniro7. hi=a.se8. tradera9. expressen10.swedbank
Sökningar som ökat mest i popularitet1. facebook.se2. blocket.se3. youtube.se4. translate5. svt play6. kissie7. tv4 play8. chatroule=e9. tankafetast10.jus7n bieber
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KAJRUP | THE CONCEPT FACTORY
Kommunika2onigår -‐ idag -‐ imorgon
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KAJRUP | THE CONCEPT FACTORY
Avsändare
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KAJRUP | THE CONCEPT FACTORY
Avsändare
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KAJRUP | THE CONCEPT FACTORY
Avsändare
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KAJRUP | THE CONCEPT FACTORY
Avsändare
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KAJRUP | THE CONCEPT FACTORY
Avsändare
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KAJRUP | THE CONCEPT FACTORY
Avsändare
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KAJRUP | THE CONCEPT FACTORY
Avsändare
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KAJRUP | THE CONCEPT FACTORY
Avsändare
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KAJRUP | THE CONCEPT FACTORY
Avsändare
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KAJRUP | THE CONCEPT FACTORY
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KAJRUP | THE CONCEPT FACTORY
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KAJRUP | THE CONCEPT FACTORY
WikiWikipedia
BloggBlogger, Wordpress
BloggsökmotorTechnorati, Twingly
MikrobloggTwitter, Bloggy
BokmärkenDelicious, Digg, Pusha
CommunitiesFacebook, YouTube,
Linkedin, Flickr
AggregatorerFriendfeed, Lifestream,
Google Buzz
ForumMacRumors, Flashback
PositioneringBrightkite, Gowalla, Foursquare
RSSReally Simple Syndication
Spel (MMORPG)World of Warcraft, Final Fantasy
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KAJRUP | THE CONCEPT FACTORY
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KAJRUP | THE CONCEPT FACTORY
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KAJRUP | THE CONCEPT FACTORY
I sverigeTotalt antal användare: 3 986 740Andel av den totala befolkningen: 43.94%Placering: 25Andel av internetbefolkningen: 47.47%Genomsni;lig CPC kostnad: $1.05Genomsni;lig CPM kostnad: $0.32
Källa: Socialbakers.com 2011-‐02-‐13
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KAJRUP | THE CONCEPT FACTORY
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KAJRUP | THE CONCEPT FACTORY
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KAJRUP | THE CONCEPT FACTORY
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KAJRUP | THE CONCEPT FACTORY
På svenskaAntal som skrivit minst 1 uppdatering: 91 316AkAva* twi;rare på svenska: 35 993Antal ”mest akAva”**: 11 215
*har skrivit totalt 3 eller fler och minst e= de senaste 30 dagarna** sni= 1 tweet om dagen
Källa: Twi9ercensus av Intellecta
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KAJRUP | THE CONCEPT FACTORY
Informa9on overload
hMp://www.flickr.com/photos/kalevkevad/
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KAJRUP | THE CONCEPT FACTORY
Globalisering
hMp://www.flickr.com/photos/geographyalltheway_photos/
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KAJRUP | THE CONCEPT FACTORY
Demokra9sering
hMp://www.flickr.com/photos/keithwj/
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KAJRUP | THE CONCEPT FACTORY
”Vi bygger lägereldar”
hMp://www.flickr.com/photos/pasukaru76/
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KAJRUP | THE CONCEPT FACTORYBild: nialkennedy via Flickr
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KAJRUP | THE CONCEPT FACTORY
Mest sociala varumärken 2010
1. iPhone
2. Blackberry
3. Disney
4. Android
5. iPad
6. Sony
7. Apple
8. MTV
9. Coca-‐Cola
10. Samsung
11. Ford
12. Mercedes
13. BMW
14. Starbucks
15. iPod
16. ABC
17. Xbox
18. NBA
19. CNN
20. Honda
Källa: Vitrue.com
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KAJRUP | THE CONCEPT FACTORY
Mest sociala varumärken 2010
1. iPhone
2. Blackberry
3. Disney
4. Android
5. iPad
6. Sony
7. Apple
8. MTV
9. Coca-‐Cola
10. Samsung
11. Ford
12. Mercedes
13. BMW
14. Starbucks
15. iPod
16. ABC
17. Xbox
18. NBA
19. CNN
20. Honda
Källa: Vitrue.com
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KAJRUP | THE CONCEPT FACTORY
Alla vill beräMa enbra historia, speciellt om det är
ens egen
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KAJRUP | THE CONCEPT FACTORY
h"p://www.youtube.com/watch?v=hw-‐axQjCinU
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KAJRUP | THE CONCEPT FACTORY
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KAJRUP | THE CONCEPT FACTORY
”Jaget”Det privata vs. det professionella
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KAJRUP | THE CONCEPT FACTORY
Vad händer i morgon?
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KAJRUP | THE CONCEPT FACTORY
Allt är uppkopplat
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KAJRUP | THE CONCEPT FACTORY
Allt är 2llgängligt
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KAJRUP | THE CONCEPT FACTORY
Allt sker i real2d
LIVE
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KAJRUP | THE CONCEPT FACTORY
Allt är mobilt
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KAJRUP | THE CONCEPT FACTORY
Allt är mobilt
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KAJRUP | THE CONCEPT FACTORY
Källa: admob
4 dubblat mobilanvändande på de senaste 2 åren
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KAJRUP | THE CONCEPT FACTORY
LBS (Loca9on Based Services)
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KAJRUP | THE CONCEPT FACTORY
Epost-‐genera2onenmot
SMS-‐genera2onen
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KAJRUP | THE CONCEPT FACTORYBild: matneym via Flickr
Digital immigrants
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KAJRUP | THE CONCEPT FACTORY
digital immigrants
Bild: matneym via Flickr
Digital immigrants
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KAJRUP | THE CONCEPT FACTORYBild: TomTom via Flickr
Digital na2ves
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KAJRUP | THE CONCEPT FACTORY
digital natives
Bild: TomTom via Flickr
Digital na2ves
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KAJRUP | THE CONCEPT FACTORY
Steg 1Söka -‐ bevaka -‐ analysera
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KAJRUP | THE CONCEPT FACTORY
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KAJRUP | THE CONCEPT FACTORY
Enkel strategi i 6 steg
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KAJRUP | THE CONCEPT FACTORY
Varför en närvaro på sociala medier? Vad vill vi uppnå?
Sy3e Målgrupp Mål Resurser Dri3 Om…
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KAJRUP | THE CONCEPT FACTORY
Vem vill vi nå? Är de redan där?
Sy3e Målgrupp Mål Resurser Dri3 Om…
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KAJRUP | THE CONCEPT FACTORY
Mät, mät, mät.
Sy3e Målgrupp Mål Resurser Dri3 Om…
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KAJRUP | THE CONCEPT FACTORY
Vem äger kontot?
Sy3e Målgrupp Mål Resurser Dri3 Om…
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KAJRUP | THE CONCEPT FACTORY
Vem svarar på frågorkl 23 på kvällen?
Sy3e Målgrupp Mål Resurser Dri3 Om…
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KAJRUP | THE CONCEPT FACTORY
Om det händer…? Vad gör vi då?Vi måste ha en plan.
Sy3e Målgrupp Mål Resurser Dri3 Om…
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KAJRUP | THE CONCEPT FACTORY
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KAJRUP | THE CONCEPT FACTORY
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KAJRUP | THE CONCEPT FACTORY
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KAJRUP | THE CONCEPT FACTORY
Nyckelord
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KAJRUP | THE CONCEPT FACTORY
Lyssna
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KAJRUP | THE CONCEPT FACTORY
Trovärdig
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KAJRUP | THE CONCEPT FACTORY
Transparens
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KAJRUP | THE CONCEPT FACTORY
Mod
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KAJRUP | THE CONCEPT FACTORY
några exempel
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Tack