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Socmed dan Gerakan Sosial
Pelatihan Peningkatan KapasitasPengelola Pusat Informasi AIDS Daerah (PIAD)
JakartaOleh:
Firdaus Cahyadi
Knowledge Manager Yayasan SatuDunia
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Landasan Kita Setiap orang berhak untuk berkomunikasidan memperoleh informasi untukmengembangkan pribadi danlingkungan sosialnya, serta berhak
untuk mencari, memperoleh, memiliki,
menyimpan, mengolah, dan
menyampaikan informasi dengan
menggunakan segala jenis saluranyang tersedia.
(Pasal 28F UUD 1945)
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Gerakan Sosial Gerakan Sosial adalah tindakan atauagitasi terencana yang dilakukan olehsuatu kelompok masyarakat yang
disertai program
Kata kunci gerakan sosial
1. Terencana
2. Sistematis
3. Partisipasi meluas
Contoh: gerakan lingkungan
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Popular
Social
Network inIndonesiadi Indonesia
No Site Ranking Remarks
1 Facebook As of May 9, 2011, data from Facebook showed that
there were 36,585,480 of Facebook users in
Indonesia, or second largest in the world after the
United States. Facebook was the most popular site in
Indonesia according to Alexa.com as of May 10,
2011.
Asocial networking site intended to connect
friends, family, and business associates, and a
venue to upload photos and share links and
videos.
2 Youtube It ranks third in the world. Data from Alexa.com on
May 10, 2011 placed Youtube below Kaskus in
Indonesia. Site traffic from Indonesia is 1.3 %.
Youtube is a way to get your videos to the
people who matter to you. Upload, tag and share
your videos worldwide.
3 Twitter As of May 10, 2011, Alexa.com placed Twitter on
the 9th position. Site traffic from Indonesia is 2.1 %.
Data from Google Ad planner, as quoted by
Tempointeraktif.com, showed that visitorsfrom
Indonesia accessing Twitter reached 4.6 million
people.
Social networking and microblogging service
utilising instant messaging, SMS or web
interface.
4 Multiply Ranked 386th in the world and 26th in Indonesia by
Alexa.com as of May 10, 2011. Site traffic from
Indonesia is 24.2 %.
Multiply is a social network site that enables
content sharing only to specified contacts such
as friends, family, online buddies, etc and can
limit whether it is public or private only (each
item or post you made).
5 Friendster As of May 10, 2011, Alexa.com showed that
Friendster.coms Regional Traffic Ranks for
Indonesia was second after the Phillipines. Site
traffic from Indonesia is 17.5 %.
Friendster was previously a social networking
site like Facebook, but with much less inferior
visual and applications. It is currently a social
gaming site based in Kuala Lumpur, Malaysia.
6 Linked In As of May 10, 2011, Alexa.com placed LinkedIn as
a popular social networking site in Indonesia,
ranking it below Friendster.
A networking tool to find connections to
recommended job candidates, industry experts
and business partners. Allows registered users
to maintain a list of contact details of people
they know and trust in business.
7 Digg.com As of May 10, 2011, site traffic from Indonesia
reached 3 %, according to Alexa.com.
Technology focused news site where the stories
are chosen by community members rather than
editors.
8 Myspace.com As of May 10, 2011, site traffic from Indonesia was
1 %, according to Alexa.com.
Myspace is ranked 76th in the world according
to the three-month Alexa traffic rankings. The
site has been online since 1996.
9 Tagged Alexa.com placed Tagged below Myspace on May
10, 2011, on the list of the most popular social
networking sites.
Tagged is a social discovery website based in
San Francisco that allows members to browse
the profiles of other members, play games and
share tags and virtual gifts.
10 Indowebster Site traffic from Indonesia reached 95 % as of May10, 2011, according to Alexa.com.
Indonesian Multimedia Web Serverfree server
download, upload and streaming.
Source:Alexa.com[3]
[1]10 Largest Countries, Check Facebook, http://www.checkfacebook.com/ (last accessed on 9 May 2011) [2] BS, Twitter di Indonesia Menyamai Kaskus (Twitter in Indonesia Catching up with Kaskus), 17 March
2010, http://www.tempointeraktif.com/hg/it/2010/03/17/brk,20100317-233133,id.html(last accessed on 5
July 2012).[3]Top Sites in Indonesia-The top 500 sites in Indonesia,Alexa.com,
http://www.alexa.com/topsites/countries;0/ID (accessed on 10 May 2011).
http://en.wikipedia.org/wiki/Social_discovery_platformhttp://en.wikipedia.org/wiki/San_Franciscohttp://www.checkfacebook.com/http://www.tempointeraktif.com/hg/it/2010/03/17/brk,20100317-233133,id.htmlhttp://www.alexa.com/topsites/countries;0/IDhttp://www.alexa.com/topsites/countries;0/IDhttp://www.tempointeraktif.com/hg/it/2010/03/17/brk,20100317-233133,id.htmlhttp://www.tempointeraktif.com/hg/it/2010/03/17/brk,20100317-233133,id.htmlhttp://www.tempointeraktif.com/hg/it/2010/03/17/brk,20100317-233133,id.htmlhttp://www.checkfacebook.com/http://en.wikipedia.org/wiki/San_Franciscohttp://en.wikipedia.org/wiki/Social_discovery_platform -
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Socmed danOrganisasiMasyarakatSipil
No Social Media Prosentase
1 Facebook 43%
2 Twitter 16,45%
3 Youtube 10,67%
4 Joomla 11,85%
Most utilized social media for Civil Society to Yanuar Nugroho survey[1]
Sumber: Yanuar Nugroho dan Shita Laksmi, 2010
[1]Note : The use of new social media in Indonesian civil society communities and organizationsN=231; multiple responses allowed; 0=not at all, 6=very intensive
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Popular social media for campaign %
Facebook.com 76 %
Twitter.com 12 %
Youtube.com 9 %
Koprol.com 3 %
Popular social mediautilized for campaignactivities by civilsociety organizationsSource : A survey by One World
Foundation[1]
[1] Firdaus Cahyadi, Online Activism: Perlu Terobosan Baru (Online Activism: Needs New Breakthrough),
One World Foundation, 2011.
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PenggunaFacebook diDunia 2013sumber:http://www.ridofitra.com/2013/05/daftar-10-negara-terbesar-pengguna-facebook-2013.html/
http://www.ridofitra.com/2013/05/daftar-10-negara-terbesar-pengguna-facebook-2013.html/http://www.ridofitra.com/2013/05/daftar-10-negara-terbesar-pengguna-facebook-2013.html/http://www.ridofitra.com/2013/05/daftar-10-negara-terbesar-pengguna-facebook-2013.html/http://www.ridofitra.com/2013/05/daftar-10-negara-terbesar-pengguna-facebook-2013.html/http://www.ridofitra.com/2013/05/daftar-10-negara-terbesar-pengguna-facebook-2013.html/http://www.ridofitra.com/2013/05/daftar-10-negara-terbesar-pengguna-facebook-2013.html/http://www.ridofitra.com/2013/05/daftar-10-negara-terbesar-pengguna-facebook-2013.html/http://www.ridofitra.com/2013/05/daftar-10-negara-terbesar-pengguna-facebook-2013.html/http://www.ridofitra.com/2013/05/daftar-10-negara-terbesar-pengguna-facebook-2013.html/http://www.ridofitra.com/2013/05/daftar-10-negara-terbesar-pengguna-facebook-2013.html/http://www.ridofitra.com/2013/05/daftar-10-negara-terbesar-pengguna-facebook-2013.html/http://www.ridofitra.com/2013/05/daftar-10-negara-terbesar-pengguna-facebook-2013.html/http://www.ridofitra.com/2013/05/daftar-10-negara-terbesar-pengguna-facebook-2013.html/http://www.ridofitra.com/2013/05/daftar-10-negara-terbesar-pengguna-facebook-2013.html/http://www.ridofitra.com/2013/05/daftar-10-negara-terbesar-pengguna-facebook-2013.html/http://www.ridofitra.com/2013/05/daftar-10-negara-terbesar-pengguna-facebook-2013.html/http://www.ridofitra.com/2013/05/daftar-10-negara-terbesar-pengguna-facebook-2013.html/ -
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FacebookberdasarkanGendersumber: Indonesia Social Media
Landscape a snapshot of Indonesianuser behavior, Report -- Feb
2011,Prepared by SalingSilang.com
male,
59%
female,
41%
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PenggunaFacebookBerdasarkanDaerahsumber: Indonesia Social MediaLandscape a snapshot of Indonesianuser behavior, Report -- Feb2011,Prepared by SalingSilang.com
50.33%
5.02%3.23%3.09%3.04%2.23%2.18%1.90%1.04%0.49%0.28%0.12%0.10%0.07%0.03%0.01%0.01%
26.83%
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karta
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Makassar
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baya
Semarang
Denpasar
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likp
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Ban
da
Ace
h
Jayapura
Ma
nado
Pa
lem
bang
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rnate
Pa
dang
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Other
cities
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Socmed dalamKasus LumpurLapindoNO Channel Jumlah
pembaca/pemirsa
Ranking di Alexa Jumlah
anggota/follower
di media sosial
Gerakan kampanye publik untuk kasus Lapindo
1 Website korbanlumpur.info 6,167,065
(global), 140,328
(rank in id), 40
(site link in)
2 Fanpage facebook 878
3 Friend of Lapindo Victim,
Group in Facebook
3404
4 Twitter @korbanlapindo 452
5 Cause;Dukung Korban
Lapindo Mendapatkan
Keadilan
17,238
Media Group Bakrie
1 Vivanews.com Peringkat ke-13
topsite menurut
alexa.
857 (global), 13
(rank in Id), 276
(site link in)
Twitter (@VIVAnews) 185,597
Vivanews.com di facebook 4,545
Vivanews.com di facebook 2 66,849
2 AnTV 87,4 juta
AnTV di twitter 30,278
3 TV One 108,8
TV One di Twitter 404,409
[1] http://www.facebook.com/#!/pages/VIVAnews-dot-
COM/72076019043?sk=wall [2] http://www.facebook.com/#!/VIVAnewscom
[3] @whatsonANTV [4] @tvOneNews
http://www.alexa.com/site/linksin/vivanews.comhttp://twitter.com/http://twitter.com/http://twitter.com/http://twitter.com/http://twitter.com/http://twitter.com/http://twitter.com/http://twitter.com/http://twitter.com/http://twitter.com/http://twitter.com/http://twitter.com/http://www.alexa.com/site/linksin/vivanews.com -
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Socmed dalamPilkada Jakarta(RelawanOnline)
Pada Pilkada Jakarta Jokowi dikabarkan
memiliki relawan online yang tersebar
melintasi batas-batas kota Jakarta,
bahkan Indonesia
Ketika ada serangan ke Jokowi, akan
muncul perlawanan dari relawan online
lainnya
Pernyataan yang pro Jokowi juga sulitdide-ligitimasi.
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PersoalanSocmed diOrganisasiMasyarakat Sipil
1. Biasaya OMS belum memasukan
Socmed dalam bagian perencanaan
komunikasi organisasinya Penggunaan
Socmed lebih pada reaksioner
2. Akibatnya, pengelolaan socmed tidak
ditangani secara optimal
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Tips MengelolaSocmed Tentukan strategi komunikasi anda
Socmed adalah alat untuk mengabdi
pada strategi komunikasi yang telahdibangun
Tentukan target audience anda (strategi
komunikasi). Apakah Socmed bisa
menjangkau mereka?
Kenali karakteristik Socmed yang akan
anda gunakan
Tentukan pesan yang akan dimunculkan
via Socmed sesuai dengan karakter
audience anda?
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Terimakasih