October, 2015

Software Stars on Social Part 1: The Top 20 Software Brands on Twitter

Introduction – Understanding Social For Software

Key Findings

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Software Industry On Social – Learning From The Leaders

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http://www.talkwalker.com/

General Stats: Frequent Tweeters Posting Pictures

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Tweeting For Gold: Vmware Is The Most Proactive On Twitter

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Growth Spurt: HP - Most Followers, IBM - Best Follower Growth

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Quality Over Quantity: IBM Lead On Audience Engagement

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Up In The #Cloud: The Most Used Software Hashtags

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What Works: Post Photos of People

People like people!

What Works: Live Events

Building the buzz

What Works: Variety

Keep it interesting

What Doesn’t Work: Don’t Get Too Technical

Keep it simple

http://www.talkwalker.com/

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Conclusion

Photo Credits

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Get in touch

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