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- Sports Social Media & Marketing RunningConferenceApril2009 NickGoniosDirector,CommunityDevelopment
- NickGoniosBackgrounder Nickbringsover16yearsofwebstrategyandcommercial experiencefrombothlargemulLnaLonalITandweb companies,includingMicrosoP,Fujitsu,HotHouse,andlocal startups,includingPeakhourandSportsPassion. AscofounderandDirector,CommunityDevelopmentat SportsPassion,Nickisfocusedonengagingandbuildinglocal sportscommuniLeswiththepowerofparLcipantdriven toolsandservicesonline. FounderSportsSymposia AIMIANSWCommiWeeMember 3eepPtyLtdCopyright2009 CommercialinCondence
- ConsumerismistheequaLngof personalhappinesswiththe purchasingofmaterial possessionsandconsumpLon. hWp://en.wikipedia.org/wiki/Consumerism 3eepPtyLtdCopyright2009 CommercialinCondence
- Quickreec5onon Consumerism 3eepPtyLtdCopyright2009 CommercialinCondence
- MailOrderCatalogs 2008 Depicts115,000mailordercatalogs, thenumbermailedintheU.S.Every minute. ChrisJordanphotographer onconsumerism 3eepPtyLtdCopyright2009 CommercialinCondence
- Todayssportsconsumer... celebrates mass media 3eepPtyLtdCopyright2009 CommercialinCondence
- Themedialandscape israpidlychanging 3eepPtyLtdCopyright2009 CommercialinCondence
- Itusedtobethatnobrand manageratP&Gevergotred forrecommendinga30second TVspot 3eepPtyLtdCopyright2009 CommercialinCondence
- 3eepPtyLtdCopyright2009 CommercialinCondence
- Itsallaboutconversa5ons&engagement 3eepPtyLtdCopyright2009 CommercialinCondence
- Sportsmediaisbecomingfragmentedbecause ofdiverseconsumertechnologies MobileTV GenX&YspendinglessLme withtradiLonalmedia (newspaper,radioandTV) MulLtaskinghasincreased DigitalsLll/ KeyfactorisaWenLonand videocameras engagement iPods IPTV Socialinternetsites 3eepPtyLtdCopyright2009 CommercialinCondence
- yetthesportsindustryisheavilyfocusedon broadcastmediavaluechain Content Content Content User AWenLon EndUser Seekers CreaLon Packaging DistribuLon Interface Professional Cinemas Viewers Sports Leagues TV Listeners College/High Radio Readers SchoolSports Newspapers Gamers Local Sports PC User Mobile Generated Devices Content Games (theplayers, coaches, fansarethe actors) 3eepPtyLtdCopyright2009 CommercialinCondence
- Australianaudiencesarenotabackwater ...nowleadingtheworldinonesignicantway 3eepPtyLtdCopyright2009 CommercialinCondence
- Australiansaretheworlds Fromthe IBMInsLtuteof heaviestconsumersof BusinessValue2008 socialmedia
- Nearly7millionsharingphotos 5.7millionreadingconsumer &3.6millionsharingvideo reviewsonline Fromthe 2.9millionuploadingmusicand Nielsen2008UGC Report nearly2millionuploadingvideo Australia 5.1millionconsumersinvolved 4.5millionreadingblogs& insocialnetworking 1.5millionwriLngablog
- Whatnowfortheempoweredand connectedsportsparLcipants? Massmarketexposure Audience Millionsofviewersper NaLonal(Elite)Leagues team (e.g.AFLNaLonalLeague) 10,000sofviewers &supportersperteam(local Tier2/3Leagues mediacoverage) (e.g.Statelevelandregionallevel) 1000sofsupportersperteam LocalMetroLeagues (somelocalmediacoverage) (e.g.suburbanclubleagues) JuniorLeagues 10100sofsupportersperteam (e.g.suburbanjuniors) (eecLvelynomediacoverage) LeaguesorComps MassparLcipaLon 3eepPtyLtdCopyright2008 3eepPtyLtdCopyright2009 CommercialinCondence
- Nike& Adver5sing Werenotinthe businessofkeeping themediacompanies alive.TrevorEdwards,Nikes corporatevicepresidentforglobal brandandcategorymanagement Wereinthe businessof connec5ngwith consumers. 3eepPtyLtdCopyright2009 CommercialinCondence
- Nokia is also enabling engagement 3eepPtyLtdCopyright2009 CommercialinCondence
- Examplesofpar5cipantdrivencampaignsby sportsbrands 3eepPtyLtdCopyright2009 CommercialinCondence
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- Keytakeaways Listen Engage Enable Share Reward Par5cipate 3eepPtyLtdCopyright2009 CommercialinCondence
- Illleaveyouwithathought Takethelead andempoweryoursports par5cipantstoconverse&engage withsociallydriventoolsand servicesandyouwillbeamazed! 3eepPtyLtdCopyright2009 CommercialinCondence
- NickGonios COO&Director,CommunityDevelopment SportsPassion www.sportspassion.com [email protected] twiWer&skype:nickgonios mobile:0416239111 3eepPtyLtdCopyright2009 CommercialinCondence
