Key  Ac'vi'es  

Key  Resources  

Cost  Structure  

Partnership  Value  Proposi'on   Compact  Desired  Assets  

Deliverables  

Usable  Form  

Coffee  exper'se  

Starbucks  brand  

experience  

SoB-­‐drink  sales  &  distribu'on  network  

BoGling  plants  network  

Carb-­‐beverage  

R&D  exper'se  

Processed  coffee  

Adver'sing  

channels  

Key  Ac'vi'es  

Key  Resources  

Cost  Structure  

Partnership  Value  Proposi'on   Compact  Desired  Assets  

Deliverables  

Usable  Form  

Coffee  exper'se  

Starbucks  brand  

experience  

SoB-­‐drink  sales  &  distribu'on  network  

BoGling  plants  network  

Processed  coffee  

Adver'sing  

channels  Roasted  coffee  

concentrate  

Quality  assurance   Brand  

license  to  beverages  

Carb-­‐beverage  

R&D  exper'se  

Key  Ac'vi'es  

Key  Resources  

Cost  Structure  

Partnership  Value  Proposi'on   Compact  Desired  Assets  

Deliverables  

Usable  Form  

Coffee  exper'se  

Starbucks  brand  

experience  

SoB-­‐drink  sales  &  distribu'on  network  

BoGling  plants  network  

Processed  coffee  

Adver'sing  

channels  Roasted  coffee  

concentrate  

Quality  assurance   Brand  

license  to  beverages  

Co-­‐dev  of  beverages  

and  concept  

Co-­‐dev  of  adver'seme

nts  

Carb-­‐beverage  

R&D  exper'se  

Key  Ac'vi'es  

Key  Resources  

Cost  Structure  

Partnership  Value  Proposi'on   Compact  Desired  Assets  

Deliverables  

Usable  Form  

Coffee  exper'se  

Starbucks  brand  

experience  

SoB-­‐drink  sales  &  distribu'on  network  

BoGling  plants  network  

Processed  coffee  

Adver'sing  

channels  Roasted  coffee  

concentrate  

Quality  assurance   Brand  

license  to  beverages  

Co-­‐dev  of  beverages  

and  concept  

Co-­‐dev  of  adver'seme

nts  

Brand  

Coffee  R&D  

Prod  design  and  marke'ng  

Human  resources  

Coffee  Factory  

Coffee  Processing  

R&D  

Prod  design  and  marke'ng  Processing  

Carb-­‐beverage  

R&D  exper'se  

Key  Ac'vi'es  

Key  Resources  

Cost  Structure  

Partnership  Value  Proposi'on   Compact  Desired  Assets  

Deliverables  

Usable  Form  

Coffee  exper'se  

Starbucks  brand  

experience  

Brand  

Co-­‐dev  of  beverages  

and  concept  

Co-­‐dev  of  adver'seme

nts  

Roasted  coffee  

concentrate  

Quality  assurance   Brand  

license  to  beverages  

SoB-­‐drink  sales  &  distribu'on  network  

BoGling  plants  network  

Coffee  R&D  

Prod  design  and  marke'ng  

Human  resources  

Processed  coffee  

Coffee  Factory  

Coffee  Processing  

R&D  

Prod  design  and  marke'ng  Processing  

Sales  &  distribu'on  agreement  

Adver'sing  

channels  

BoGling  contract  Joint  

Venture  

Carb-­‐beverage  

R&D  exper'se