Download - Stoma 051113
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TwitterKliniek
www.twitterkliniek.nl
@renatewijma
06-46078487
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#STOMA
#TwitterKliniek
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TwitterKliniek
Helpt organisaties wegwijs in de wereld van nieuwe en social media
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Gitte vd Eertwegh @Rob_hero
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Twitteraccount @Rob_hero
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Alles is communicatie
Niet de organisatie met de beste dienstverlening zal
overleven, maar zij die er het beste over communiceert.
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1. Facebook 8.759.000
2. LinkedIn 3.853.000
3. Twitter 3.498.000
Top 5 sociale netwerken in Nederland
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Wat is Twitter
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Social media als onderzoeksinstrument
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Research Ziekte van Crohn
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Tweets
Inclusion criteria:- Mention Crohn- English & Dutch
Original tweets Re-tweets
Patients Health care professionals
Relatives & friends (pharmaceutical) companies
Non-profit organisations
or foundations
unclassified
• Coping & limitations in daily activity
• Disease activity• Medication• Health care utilisation• Lifestyle & diet• Links• unclassified
• Supportive• Request for help• Share of knowledge• Links• Other
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Social media als Personal Branding
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Medewerkers als merk- ambassadeurs op sociale media
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Social media als Corporate Branding
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Social Media & NVOG
• 3621 berichten via Twitter, Facebook
• #hwjb (hoewiljijbevallen) 2 uur lang nr. 1 Trending Topic in NL
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Richtlijnen
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Social media(c)a
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TwitterKliniek
www.twitterkliniek.nl
@renatewijma
06-46078487
http://www.slideshare.net/renatewijma/stoma-051113