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Ardhy Rafsanjani 12010111130086
Rizky Anandia12010111140259
Reza Ahmad Naufal12010111130167
Muhdi Kurnianto12010111130123
Sony Agung P 12010111130165
Dimas Adi Kusumo12010111140225
Amri Dzul Fajri12010111130125
Panji Permana12010111130133
Hilman Faza12010111130156
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HUMAN RESOURCE
MARKETING
FINANCE
OPERATION
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PRODUCT (Produk)“Airline Full-Service”Ketepatan WaktuBerkualitasKenyamanan&KeistimewaanGaruda Indonesia Experience
PROMOTION (Promosi)“Excellent Information”
Frequent FlyerMedia Online, Cetak, TV dsb,GA Official Partner Liverpool
Travel Fair Official Patner
PLACE (Distribusi)“Accessibility Fight”Call center, Online booking Mitra Agen Penjualan, Kantor PerwakilanNetwork Expantion
PRICE (Harga)Harga sesuai kualitas
Tarif Bawah dan DiskonHarga Full-Service
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BOBudaya OrganisasiBudaya perusahaan Fly Hi yang terdiri dari nilai efficient & effective, loyalty, costumer centricity, honesty & openness dan integrity
GKGaya KepemimpinanOne Team, One Spirit, One Goal
PPPelatihan dan PengembanganGITC( Garuda international training center)Pembekalan dan pelatihan menghadapi masa purnabakti
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PESAING
PEMBELI
PEMERINTAH
PEMASOK
TEKNOLOGI
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teknologi
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Armada Pesawat1
Makanan dan Minuman
2
Perawatan Pesawat
3
Perawatan Mesin Pesawat
4
5
Bahan Bakar
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Pemerintah berupayamerangsang usaha
angkutan udara danmemacu
pertumbuhanpenumpang (1990-
1999)
PERATURANPEMERINTAH
Insentif bagi maskapai yang
melakukan merger
Peraturan Pemerintah
Republik Indonesia Nomor 4 Tahun
2011
Peraturan Menteri Perhubungan Nomor: Pm 77
Tahun 2011 Tentang Tanggung Jawab Pengangkut
Angkutan
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AVOD Untuk Semua Kelas
In-Flight Connectivity
Teknologi Informasi
Fitur Kabin
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SEGMENTING TARGETING POSITIONING
THE AIRLINES OF INDONESIAKELAS PREMIUM
GEOGRAFIS
DEMOGRAFIS
PSIKOGRAFIS
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GARUDA INDONESIA
5 star Airlines
People
Physical
Proces
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Menambah Rute dan FrekuensiPenerbangan DOMESTIK danINTERNASIONAL
Echannel
pengaturanon Boarding
pembayaran
RuteFrekuensi
Melakukan konsistensi padapengaturan on boarding agartidak terjadi antrian penumpang
Mempermudah pembayaran mengunakanmetode transaksi lain seperti paypal atau dibit
1. PenambahanFasilitas Mobile Check-In
2. Menambah jaringanechannel penjualantiket
3. Mempermudahpelanggan denganpelayanan one stop travel booking
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StrategiBukti Fisik
perawatan peralatan dan perlengkapan pesawat
Armada baru
Layout Seats
Sewa Pesawat
Revitalisasi
+Rute Terbang
Telpone Udara
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HUMAN
RESOURCE
DEVELOPMENT
1. Menyiapkan TenagaMedis dipesawat
2. Menambah staff maskapai asing dalamsetiap penerbangannya, di berbagai tujuan negara
3. Merancang ulangseragam staff maskapaiuntuk destinasi tertentu
4. Pelayanan yang lebihcepat dan berkualitas
1. Memperbaharui Cabin Crew menjadi 36 tahun
2. Meningkatkan budayapelayanan dan interaksi
3. Pemecahan Masalahdan keluhan di tempat
4. Perlakuan Lebih baikuntuk penumpang anak-anak, disable, danorangtua
5. Lebih memperhatikankejelasan dalamberbicara bahasa asingseperti bahasa Belandaatau Arab
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TRIMAKASIH