Download - Street marketing
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l’agence de communication qui vous révèle !
Agence_Fruizz
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la surexposition publicitaireLa raison de notre existence
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1500 publicités / jour
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CHAPITRE 1 : !LE STREET MARKETING
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Le street marketing est une technique marketing qui utilise la rue et les lieux publics pour promouvoir un évènement, un produit ou
une marque.
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1820 premier homme !sandwich
a toujours existé !sur les marches
Démocratisation : autocollants !d’artistes de RAP (USA -
années 70)
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!Distribution
produits !!
!Animation
!Tournées mobiles
Affichage alternatif
Actions travesties
Actions évènementielles
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Distribution de produits
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Lancement nouvelle twingo - Nantes 2014
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Neutrogena fait dans le Real Time Marketing !Grève des transports - Paris
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En savoir +
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Tournée mobiles
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Toucher des cibles qui n’ont pas accès au média traditionnels -
Madagascar - 2012
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Animation
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Affichage alternatif
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Billboard pour une marque de lait
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En savoir +
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Vous en pensez quoi ?
En savoir +
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Notre TOP 5
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Les +
• Impact sur coût inégalable !
• Surprendre vos consommateurs!
• Susciter la sympathie envers la marque!
• Créer le buzz
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•Identifier votre cible / lieux!
•S’associer à des événements où investir la rue ?!
•Principe de l’undercover marketing!
•Réseaux sociaux + film!
•Valoriser l’interactivité!
•Et pour vous aider, il y a fruizz…
Les règles
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Imposez un message et le public l’oubliera,! montrez le et ils s’en souviendra peut être, !
impliquez le et il l’adoptera !!John Ressler, CEO - Agence big Fat
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THANK YOU
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Pour nous contacter [email protected]!
!
!
Pour plus de convivialité !
Martin ALLINE +33 6 45 39 2746 Responsable Communication digitale skype : martin.alline
agence.fruizz