Digitalna izdanjaTablet računala kao novi medij
Dragutin Gajski, regionalni direktorApcom/Powercom sistemiApple Authorised Distributor
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Worldwidesuccess of tablets
Time Needed to Sell 1 Million Devices
Fastest Adoption Rate
iPhone
iPad
74 days
28 days
iPod 18 months
Fast iPad AdoptionFirst 7 Quarters Cumulative Unit Shipments (million units)
0
10.000
20.000
30.000
40.000
50.000
60.000
70.000
80.000
0 1 2 3 4 5 6 7
iPod iPhone iPad
55M55M55M55M55M
17M17M
1M1M
Source: Apple Financial Statements
” Estimate is by 2015 Tablet market will be equal to PC Market “
“ Apple iOS to dominate the Media Tablet Market through 2015, owning more than half of it for the next three years ”
Apr‘2011Technology Research
HR 200.000SRB 300.000SLO 190.000
New Lifestyle Connected user
Utjecaj na oglašavanje i tisak?
• unaprijeđenje kvalitete i dosega tiska
• novi načini oglašavanja– mobilnost
– geo-lokacijske dodane vrijednosti
– interaktivnost
– multimedia
• novi načini distribucije
• novi čitatelji
Kiosk App(Demo)