Download - Taj Hotels Mktg
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TAJ HOTELS V/S ITC HOTELS
ITC Limited entered the hotel business on
October 18, 1975, with the opening of a
hotel in Chennai.
ITC Maurya, ITC Maratha, ITC Grand, ITC
Sonar, ITC Windsor, ITC Kakatiya, ITC
Mughal, ITC Green Centre .
ITC Welcome group is India's second
largest hotel chain with over 100 hotels.
ITC-Welcome group has one of the most
extensive art collections in India
Established in Dec 16 1903
Resorts and places comprises 76 hotels
in 52 location.
International hotels in Malaysia,
Australia, UK, USA, Srilanka, Africa.
Recognized as Premier Hospitality
Provider.
Innovator in dining: Was first to introduce
Thai, Mexican and Italian into the
country.
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TAJ HOTELS V/S ITC HOTELS
VISION
Perfection at every moment.
A commitment beyond themarket.
Fulfillment of the society
needs.
MISSION Promote the nature.
To be a best brand in hotel
industries. No compromise with the
quality at any cost.
To provide the best servicesto customers.
VISION
Increase popularity in internationalmarket.
Commitment to the overall improvement ofthe ecological environment.
conserve , protect , renew and regenerateenvironment in which we live and operate.
MISSION Embrace talent and harness expertise to
leverage Standards of excellence in theart of hospitality to grow our international
presence.
Increase domestic dominance and createvalue for all stakeholders
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Segmentation:
TAJ LUXURY HOTELS:TAJ PALACE,TAJ MAHAL,TAJ
BENGAL,TAJ WEST ENDTAJ LEISURES HOTEL:TAJ BEACH RESORT,TAJ
CULTURAL CENTRE,TAJ GARDEN RETREATS
LOCATED AT BEACH RESORTS,PALACES, PILGRIM
CENTRES ETC.
Branding:
Rooms, Restaurants &
Bar, Meeting Room &
Banquet Facility,
Amenities, Services &
Safe Deposit Box, Barbershop, Boutiques,
Currency exchange, In
room telephone service,
Express check -in and
out, Florist, Front desk
24 hour, Gift shop,
Maid service.
TAJ HOTELSTAJ HOTELS
Future Strategies of Taj Hotels:
Appointed US based landor associate design consultancy
firm for Brand restructuring of the group
Planning a major presence in the budget hotel categoryalso trying for Separate brand identity.
Expansion plans: 12 hotels in next 3 years.
Presence in metros, minimetros & smaller towns(increase
in 50%)
100 crore investment in Kerala. Plans to have luxury hotels
at Munnar and Bekal.
Positioning:
Through Print Media,
Electronic Media,Magazines and Online
Advertising.
Pricing:
Based on basis of business, leisure & luxury class.e.g. Taj
Suite, Executive, Standard Sea view and Taj Lady.
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Strength: Brand loyalty
Huge reputation Patent protection
Weakness: High cost service.
Improper network in semi-urban. Lack of safety measure.
Opportunity: Rising income Globalization New geographical location
Threats: Fluctuation in the tourist
arrivals. Increasing competition.
TAJ HOTELS V/S ITC HOTELSStrength:
Brand management.
Sales and marketing. Group ranks no. 2.
Weakness: Nave exposure in global
arena
Opportunity: Increase in tourism.
Threats: Luxury hotels competing
on the home turf.
Economic downturn.
Terrorism.
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HOLISTIC APPROACH
1)DEVELOPMENT OF ENVIRONMENT: GANGOTRI CLEAN UP MEASURES
OPTIMUMUSE, RECYCLINING & RENEWAL OF
CERTAIN PRODUCTS
2) HERITAGE TOUCH PRESERVING REGAL LIFESTYLES
FOR GLOBAL GUEST AHEAD OF ITS TIME (INDIAN
DESTINATION FOR WORLDS BUSINESS ELITE)
3) BANARAS WEAVERS: BANARAS SAREES USED ASUNIFORMFOR EMPLOYEES.
4) JODHPUR RIFF: A STEP TOWARDS INDIAS HERITAGE
FESTIVAL PROMOTING RURAL ART & CURTISANS.
ADDING VALUE TO BRAND INDIA.
TAJ HOTELSTAJ HOTELS