The Art of Crisis Management
through PR & Social Media @ideasandrew
Personal Branding of CEOs
Personality =
Culture
Be a Rock Star during good 1mes
Be a Social Pastor during Crisis
Owns the Crisis
Crisis owns the Company
Manage Emo1ons
Delegate Processes
Hard Truths About Social Media For Crisis Management
Ego Visibility Headstart
Headache
Authority versus AuthenBcity
The New Press Kit
True Social Media Success = Customers become Ambassadors
Very Quickly
10 Big QuesBons to Answer Crisis Management Skills
Why Did It Happen?
Anyone Injured? How bad?
Has this ever happened before?
this from happening again?
What do you have To say to those affected?