For cluster manufacturing companies Sharing Economy O2O Platform
Ki-Bum Kim
Parallel Session 3.3: Articulating Collaboration among Cluster Actors
For cluster manufacturing companies
Sharing Economy O2O Platform
Think us, Think Company
Korea Industrial Complex Shared Service
Kim, Ki-Bum (Executive director)
- 2015 October -
3
MAEKONE Introduc-tion
ㅇ Wang, Young-Ho (CEO)
ㅇ Members
MAEKONE People
• PhD in Management from Seogang University / CPA
• Present consulting executive director at Ksight (Pulbic consulting firm)
• Experienced as consultant in KPMG (VP), Anderson Consulting (Partner), BearingPoint (CEO) over 25 years
• Kim, Ki-Bum (Managing Di-rector)
Mr. Kim received his MBA from Yonsei Uni-versity and worked at LG and Samsung. He joined Anderson Consulting and consulted over 80 companies for 15 years as strategy and management consultant.
• Lee, Seung-Hee (COO) Mr. Lee received his MBA from Korea Uni-
versity and worked at Daewoo in Data Min-ing & Warehousing dept.. He consulted conglomerate and financial services as IT/CRM/SCM consultant at BearingPoint.
History Sharing Corporation certification
(First in Province)
Constructed and vitalized Korea Indus-trial Complex (Kicox) APP for registered companies (Idea storage APP)
4
Sharing Economy?
Before sharing (enterprises) Sharing Economy (a cluster)
Sharing Economy- Collaborative Consumption behavior; not willing to own goods, but rather borrow or lend them. - Collaborative Procurement behavior; lots of individual purchasing power become one strong purchasing
power Cluster Sharing Economy- Information sharing and collective intelligence among cluster companies bring Value
trade between members, collaborative sales, Crowd Sourcing ;henceforth cluster forms N/W and becomes socially-competitive.
Firm A
Firm B
Firm C
Firm A
Firm BFirm C
“Information Sharing”
Group intelligence and trust
- equipment/facilities, infrastructure, business & buyer info, collaborative consumption
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Platform for Sharing Economy
Firm A
Firm BFirm C
Cluster Sharing Economy
1st Cluster Platform(Online) = Platform for sharing service information
Need Platform….
MAKEONE Credit Card (Only For CEO/Employ in Industrial Complex, IBK)
6
Platform for Sharing Economy
Firm A
Firm BFirm C
Cluster Sharing Economy
1st Cluster Platform(Online) = Platform for sharing service information
Need Platform….?
7
Expectation of CEO about Cluster Sharing Economy
▣ Cluster Sharing Economy tour expansion Cluster members of Gyeonggi-do complex Banwoul/Shihwa ; Mechatronics (Aug 12th),
Electricity & Electronics(Aug 26th), Fine Chemicals(July 29th)
Busan : Busan Integrated cluster (Sep 12th) Seongnam complex (July 2nd). . . . .
Expectation of CEO about Cluster Sharing Economy
- CEO interview result -
① Timely, healthy fund supply② Convenient product sale & mar-
keting platform need ③ Appropriate human resource
sourcing
? +Platform(Onlline)
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O2O
Offline = O2O +B2B e-marketplace(Link Offline Business) + (Buyer)sales share (Link Offline) + purchase share(Link Offline) + Crowd funding(Link Offline) + subsidiary material Dutch auction(Link Offline)
+ Social/mobile network between firms and CEOs(Based on Offline Communities)
Platform (Onlline)
Link
9
O2O example in Korea – Kakao Taxi
- Succeeded in short-time- A platform for potential diversifica-tion
“Kakao Taxi” became trend- Mobilized the core features out of
existing off-line process (easy re-quest and taxi location)
- Secured system for both drivers and consumers (established trust)
Check taxi’s current location
Easy request
Store transaction history (prevent any lawsuit)
Fearless & Simple
10
New Platform for Sharing Economy
Firm A
Firm BFirm C
Cluster Sharing Economy
New O2O Cluster Platform(Online/Mobile/offline)
Category / search major enterprise by location
Direct contact to firmsRecommendation feature
= CEO/Share between firms/Social + (Buyer)sales share + purchase share + subsidiary material Dutch auction + Crowd funding
firm’s certification info
Producing power & performance
Buyer inquiry
Group platform(group commercial)
Individual platform(individual contacting)
New O2O Platform
Fearless & Simple
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Platform performance: 1. realization of information sharing
Subject: Member firm CEO 2,000 Utilized CEO email
Provided daily news for CEO
2014 second-half prepared/began
9%
2015 February 2015 April
21.8%
28.9%
positive response to “funding support” contentswhich are realistically helpful
focused on business policy & industrial trend
Added helpful videos for CEO, funding information, and member introduction
Response rates increased after adding introduction of member firms and government support business news
6 different industriesBig-data CEO news
13% 1st Reform 2nd ReformBeginning
(Average email response rates from other organization is be-low 5%)
2014 Oct Test
Present
CEO Notice : realization of information sharing
Currently 5,000 CEO nationally
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Platform performance: 2. Sales sharing = O2O Supplier Hub
Domestic / Foreign Buyer
Large corporation purchasing agent
Foreign corporation purchasing agent
Mid-small firm support gov. department ..
Buyer looking for suppliers
Overpassing offline’s region limitation Manufacturing complex sale sharing O2O platform- 60,000 Manufacturers in complex (supplier)
Gyeonggi cluster manufacturersBusan cluster manufacturers
Chungcheong cluster manufacturers...
Online Supplier Sharing Hub Offline
Manufacturingcomplex
National Industrial com-plex
Overseas Industrial complex
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performance: 3. Cover Complex life cycle Platform
[ OT to new members joining the complex] 1 – 2 times a month at Seongnam/Prep for Gyeonggi
- National Industrial complex : monthly 1,000 new members
[B2C/B2B Sharing Economy O2O platform] Dutch auction among cluster (purchase) Sale/Purchase guideline matching vendors B2B trade recommendation rule application (based on machine learning)
[ Sharing Economy service operation ] Services provided to complex member firms
- Finance, human resource, integrated parcels- Car sharing, IT, employee welfare, member card, etc
Sharing Economy Activities(2013~)
1Complex member firms
Life cycle
Application/contract(local industrial complex)
Factory permission(local industrial complex)
Production infra prep(IT, interior, equipment/facil-
ity)
Purchase-manufac-ture-sale
Complex community service
relocation/exit
1
2
3
4
2
[ CEO communication service] MAKEONE CEO Notice (twice a week) MAKEONE CEO Forum (quarterly)
3
4
MAKEONE card(member only: IBK)
Orientation
CEO forum
Sharing Economy O2O platform
Off Line
On Line / Mobile
Off Line
On Line / Mobile / Off line
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Future of Industrial Complex O2O platform
O2O Market-ing/Trad-
ing
Industrial Complex
social O2O plat-
form
Life Cycle
Industrial Complex in-
tegrated O2O plat-
form
Commercials for members Product trading platform
Cluster social network CEO communication/network Network between small to large firms and governmental organization
Smart factory linkSale/purchase/producing/logistics/accountingBig data analysis & factory automation link
Cloud service Online-focused banks network at Complex Human resource service
O2O mobile platform for mid-small size manufacturing mem-
bers( Funding/Marketing/Human Re-
source)