Download - TEDxESPM - Claudio Pinhanez
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rastros digitais
e-mails
tweets
telefonemas
compras
buscas
blogs
GPSs
registrosmédicos
registrosbancários
documentos
pedágios
câmerasartigos
CVs
comentários
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modelos(probabilísticos)
humano-sociais
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Connectors
[IBM Research – Haifa]
Competitor's customer
(from real customer data)
Platinum Customer
Regular Customer
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[MIT Media Lab – Eagle & Pentland]
Com dados de meia-noite a meio-dia
previsão de meio-dia a meia-noite (79% correto)
Com dados de um indivíduo, previsão de qual
grupo ele pertence (96% correto)
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BIG(human-social)
DATA
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se é de graça, você não é o cliente
você é o produto à venda
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Inteligíveis?
Objetivos?
Corretos?
Representativos?
Simplistas?
Éticos?
Democráticos?
[Boyd &Crawford 11]
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Indivíduo Grupo População
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perigo ... ou necessidade?
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mão de obra por setor da economia nos EUA
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1800 1820 1840 1860 1880 1900 1920 1940 1960 1980 2000
IndustryAgriculture
Services
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Computação era feita por máquinas.
Computação é e será feita por
sistemas complexos compostos por
máquinas, gentes e processos.
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IBM Service Delivery Center, Hortolândia - SP
jamanta
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[IBM Research – Brasil]
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[IBM Research – Brasil]
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ciência deserviços
ECONOMIA
ENGENHARIA
ADMINISTRAÇÃO
CIÊNCIAS
SOCIAIS
DESIGN
ARTE
http://www.cienciadeservicos.com.br
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Sociologia Computacional
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BIG(human-social)
DATA
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