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the art of storytelling
piotr bucki for strefa startup Gdynia
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co to jest storytelling?
piotr bucki for strefa startup Gdynia
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po co opowiadać historie?
piotr bucki for strefa startup Gdynia
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The Anatomy of a Story
The 4 Must Have’s
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po pierwsze główny bohater
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po drugie jego cel i jego motywacja
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po trzecie konflikt i oponent
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po czwarte zwycięstwo lub rozwiązanie
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porozmawiajmy o bohaterze
kim jest? jakie ma pochodzenie? Skąd się bierze jego motywacja
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porozmawiajmy o bohaterze
jaki jest proces decyzyjny, jakie są jego wartości?
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jego cel i jego motywacja
bo sama ambicja to za mało. motywacja pozwala nam się identyfikować.
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potęga pytania “dlaczego”
czyli dlaczego identyfikujemy się z dlaczego
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po co komu konflikty?
nadają dramatyzm i pozwalają jasno określić wartości
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zwycięstwo lub rozwiązanie
żeby nadać sens wszystkiemu. i żeby zamknąć rozdział.
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It’s not just about the story but also how the story is told that matters
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na przykład why so serious?
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bo w końcu chodzi o emocje. a nie muszę wam już chyba tłumaczyć dlaczego te są
najważniejsze.
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ikoniczne opowieści mają to
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how to start your story?
dobrze, a jak!
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Happy families are all alike; every unhappy family is unhappy in its own way.
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"It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us,
we were all going direct to Heaven, we were all going direct the other way."
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"If you really want to hear about it, the first thing you'll probably want to know is where I was born, and what my lousy childhood was like, and how my parents
were occupied and all before they had me, and all that David Copperfield kind of crap, but I don't feel like going into it, if you want to know the truth."
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a ty? Jaka jest twoja opowieść?
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czy zaczynasz jak wszyscy?
so we’ve made this app…
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frankly my dear, nobody gives a shit about your app.
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jesteś kochankiem, rycerzem, stwórcą, mędrcem, mavenem?
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może jesteś ojcem? i prawdziwym facetem? a może casanową? lub gandalfem?
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a twój startup? twoja firma? twój produkt? jaka to historia? Co będzie w
zakładce o nas?
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nawet cykl wdrożenia to historia
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chodzi o cele a nie o funkcjonalności
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tu się darealizować swoje pasje
Wydział Prawa ma swoje prawa
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“Design creates stories, and stories create memorable experiences, and great
experiences have this innate ability to change the way in which we view our world.”
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meta narracje vs. mikronarracje
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the great brand narrative is goneno more coca-cola, no more mad man, no more madonna.
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ale co się dzieje kiedy umierają wielkie
narracje?
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The customer is the hero of the story
learn to let go, like GoPRO did!
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It's not who's telling your story, but whose story you're telling that counts
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nieprzytomny kotek i przytomny strażaki jeszcze bardziej przytomne go pro
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calvin, why?
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1992 2015
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before after
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pora na emocje i relacje, a tych nie stworzysz monologiem.
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twórz platformę dla narracji ale nie zabieraj kredek
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klient nie jest celem twojej narracji, a współtwórcą.
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możesz monitorować i obserwować
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Biznes nie ma emocji. Ludzie je mają.
Ludzie chcą być częścią czegoś “dużego”.
Ludzie chcą coś czuć.
Ludzie nie chcą być wykluczeni.
Ludzie chcą rozumieć.
A co więcej ludzie popełniają błędy.
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i pamiętaj, że nie tracisz przez to tożsamościtylko zyskujesz przyjaciół
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bo ludzie lubią słuchać historii.