TODAY’S DISCUSSION
History / Philosophy
Market Trends and Growth
Business Models
ESP Approach
Case Studies
HISTORY
Founded 1996, St. Gallen, Switzerland
Educator meets CBT Technologist
Explosive Growth across Europe 7 Countries
1999 Open US Offices
We are in the Education Business...
..Changing the Way the World Learns!
EDUCATION FIRST PHILOSOPHY
Education Communication
Motivation
Self-Exploration
Simulation
Globalization
Customization
MARKET TRENDS
The Economy is Evolving to a Knowledge-Based Economy
Time-to-Market
Customer Priorities are Shifting
Consolidation and Merger Activities will Accelerate
Technological Barriers are Diminishing
It’s a Battle for Brand
WHERE’S THE GROWTH?
7.0
6.0
5,0
4.0
3.0
2.0
1.0
0.0
Reven
ue (
$ B
illion
)
Tools/Technology Services/Hosting Content
Source: International Data Corporation, 2000
1998
$0.1$0.1$0.4
1999
$0.2$0.2
$0.7
2000
$0.4$0.5
$1..3
2001
$0.6
$1.2
$2..3
2002
$0.8
$2.4
$3.9
$1.1
2003
$4.1
$6.2
WBE Forecasts: $11.4B By 2003
WHAT ARE YOUR REQUIREMENTS?
E-Learning Business Unit
Validating Results and Increasing Education’s ROI
NEW Business Model and Opportunity (Adding a Revenue Channel)
Aligning Business Objectives and Learning Outcomes
Channel Extension of Learning to Partners, Customers, etc.
Increased Productivity by having Education Available - 24 by 7
Increasing Demand for Certification and Skills Development
WHAT BUSINESS MODELS ARE THERE?
Portal Strategy (Offer everyone courses - take 20%)
Technology Strategy (Courseware and Tools to Build it yourself)
Horizontal Strategy (Targeting Sales & Marketing)
Vertical Strategy (K-12/Higher Education, Medical, etc.)
Consultant Strategy (Consulting Model - Pay for Expertise)
Full Service Strategy (Building True Business Partnerships)
Risk, Reward, Relationship...
ASPs Application Service Providers
EVOLUTION OF “SERVICES PROVIDERS”
ISPs (Hosting)
Time
ValueDocument Management
Knowledge Management Education and Training
HybridASPs
FULL SERVICE: EDUCATION SERVICE PROVIDER (ESP)
1. New Business Strategy to share the “Risks and Rewards”
2. Custom Design and Development of Dynamic Web-Based Education and e-Learning Solutions
3. Provide an Authoring and Delivery Platform for Education
4. Provide Additional Services: Site Hosting and Technical Support Content Expansion and Maintenance E-Commerce Services & Community Development Web & Traditional Marketing Services Tutoring Services
THINKTANX IS UNIQUE!
Supports “Education First” philosophy
Designed for rapid development and deployment of dynamic educational content and materials
Encompasses a set of tools and modules suitable for any educational scenario
Fully integrated authoring and delivery system
Open architecture approach to education supports the open standards of the Internet
Communications engine for interactive learning experience
ESP LIFECYCLE
PartnershipModel
ContentAnalysis
AudienceAnalysis
EducationalDesign
CourseDevelopment
Assessmentand
Analysis
CommunityDevelopment
Hosting and
Support Services
Deliveryand
Launch
Marketing
Learning is PROCESSnot an Event!
Business Opportunity:
To provide additional education to
the German speaking after school
market for students 11-17 years old.
Expanding Klett’s dominance for
education materials beyond German
text books for schools.
Solution:
Subscription based education, providing
over 400 learning modules, covering
Mathematics, English and German.
Successful completion of each unit
provides the student credits towards
the thought provoking gaming side of
the community - - rewards to learning.
Results:
Up to one registration per minute.
Klett Lerntraining Motto: “Better marks via Internet”
Business Opportunity:
To provide education and training for
their customers purchasing their
services off the web. Their goals were
to reduce the amount of customer
service calls and support needed.
Solution:
Web-Based Education for customers
providing implementation, support
and Q&A training.
Results:
To reduce their support call volume
and support costs.
Business Opportunity:
To provide the defacto standard of
Web-Based Education for Linux Users.
To augment Linuxcare’s Enterprise
Services by offering quality courses
for Linux education and training that
goes beyond ILT using the Web.
Solution:
To create the Linuxcare University
community that provides complete
suite of education and training courses.
Results:
Started with SAMBA course
Adding 6 additional courses
Additional 10 courses
CURRENT CUSTOMER LIST
PervasiveHigh Technology Linuxcare High Technology Stamps.com High
Technology httprint High Technology Citrix High
Technology Cephren Construction/PM IReturnIt.com High
Technology
IPS Project Management
3Com High Technology TrainingScape Soft Skills Carewide.com Healthcare Advanced Internet Internal Training Hycurve High Technology
Worldwide Clients• ABB Manufacturing• Volkswagen Manufacturing• Klett Publishing• Cornelsen Publishing• Spektrum - SAP Publishing/ERP• ZKB Banking
ELEVATOR PITCH
Viviance new education is the Global Online Education Service Provider (ESP) for Business, Consumer, and Student Markets serving the e-Learning industry. Delivering custom design and development of dynamic web-based education and learning solutions for unique companies seeking a competitive advantage and/or a new revenue channel.
We increase your Return On Education!
We help unique companies, associations or learning institutions bring their "key content" to the web with an “education first”
philosophy, experience-based learning environment and end-to-end services to create a new or additional revenue channel.