The Change in ElectronicsCross-boarder trade and investment in the Asia-Pacific region
October 26 , 2007 at Kyoto University (Katsura)
Hiroshi IWATSUBOHiroshi IWATSUBOGM , Corporate PlanningGM , Corporate Planning
2
Head Office:Head Office: KyotoEstablishment October 1994Establishment October 1994
Incorporation Incorporation December 23December 23,,19501950
Sales Amount: Sales Amount: 69,376 M JPY ((as of March 31, 2007)
*Overseas Sales Amount 73*Overseas Sales Amount 73%%
Affiliated Companies: Affiliated Companies: 56 ((as of March 31, 2007)
(23 in Japan and 33 overseas)
Employee: Employee: 27,45327,453 ((as of March 31, 2007)
(Japan 18,461(Japan 18,461、、Overseas 8,992)Overseas 8,992)
Corporate Profile
3
Network in JapanNetwork in Japan
Tokyo Branch International Sales Department, Tokyo Branch
Head office
Branch / Plant ( MMC )
Sales Office
Subsidiary
Yasu Plant
Yokaichi Plant
Okayama Murata Manufacturing Co., Ltd.
Izumo Murata Manufacturing Co., Ltd.
Iwami Murata Manufacturing Co., Ltd.
Azumi Murata Manufacturing Co., Ltd.
Tome Murata Manufacturing Co., Ltd.Fukui Murata
Manufacturing Co., Ltd.
Sabae Murata Manufacturing Co., Ltd.
Kanazu Murata Manufacturing Co., Ltd.
Komatsu Murata Manufacturing Co., Ltd.
Kanazawa Murata Manufacturing Co., Ltd.Toyama Murata Manufacturing Co., Ltd.
Hakui Murata Manufacturing Co., Ltd.
Wakura Murata Manufacturing Co., Ltd.
Yokohama Technical Center
Himi Murata Manufacturing Co., Ltd.
Ogaki Murata Manufacturing Co., Ltd
Murata Electronics Co., Ltd.
Sales Office of Subsidiary
Nagaoka Plant
Head office
Research Center for Next Generation Technology
Research Center
Asuwa Electronics Industries, Ltd.
Anamizu Electronics Industries, Ltd.
4
Global NetworkGlobal Network
MurataMurata Electronique S.A.
MuMurata Electronics North America, Inc.
Murata World Comercial Ltda.
MuraMurata Elettronica S.p.A
Murata Eletronica Do Brasil Ltda.
Murata ElectronicsMurata Electronics (UK) LtdMMurata Electrronics (Netherlands) B.V.Murata Europe Management B.V.
Murata Elektronik GmbH
Murata Electronics (Thaila(Thailand),Ltd.Ltd.
Murata Electronics (Malaysia) Sdn.Bhd.
Murata Trading (Malaysia) Sdn.Bhd.
Beijing Muratarata EElectronics Co., Ltdics Co., Ltd
Korea Murata Electronics Company,Murata Electronics Company, LimitedLimited
Murata Manufacturing Co., Ltd.
WuWuxi Murata Electronics Co., Ltd.
Murata Electronics North America,Inc.Murata Electronics North America,Inc.Taiwan BranchTaiwan Branch
Taiwan Murata Electronics Co., Ltd..Taiwan Murata Electronics Co., Ltd..
Hong Kong Murata Electronics Co., Ltd.
Murata Electronics Singapore (Pte.) Ltd..
Murata Amazonia Industria E Comercio Ltda.
Murata Electronics Philippines Inc.
Thai Murata Electronics TradiTrading, Ltd.Ltd.
Suzhou Murata Electronics Co., Ltd.
Murata Co., Ltd.
Murata Electronics Switzerland AG
Murata Electronics Trading Mexico, S. A. de C. V.
Murata Electroectronics Trading (Tianjin) Co., Ltds Trading (Tianjin) Co., Ltd
Murata Electronics Tradingg (Shanghai) Co., Ltd
Murata Amazonia Industria E Comercio Ltda.
Murata Electronics Tradingg (Shenzhen) Co., Ltd
Murata Europe Management B.V. Copenhagen OfficeMMurata Electrronics (Netherlands) B.V. Stockholm Office
MMurata Electrronics (Netherlands) B.V. Helsinki Office
MMurata Electrronics (Netherlands) B.V.Barcelona Office
Murata Elektronik GmbH Budapest Office
Head Office
Sales Office
Sales Office and Production Plant
Production Plant
SyChipSyChip, Inc.
Technology Developing Plant
SyChip ShanghaiSyChip Shanghai, Inc.
Murata (China) Investment Co., Ltd
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Production and Sales Offices in Greater China
Murata Electronics Trading (Shenzhen) Co., Ltd.
Murata Company Ltd (Hong Kong)
Beijing Murata Electronics Co., Ltd.
Murata Electronics Trading (Tianjin) Co., Ltd.
Murata Electronics Trading (Shanghai) Co., Ltd.Wuxi Murata Electronics Co., Ltd.
Hong Kong Murata Electronics Co., Ltd
Murata (China) Investment Co., Ltd.
Taiwan Murata electronics Co., Ltd.Shenzhen Murata Technology Co., Ltd.
Regional Head Office
Sales Office
Sales Office and Production Plant
Production Plant
Murata Electronics Trading (Shenzhen) Co., Ltd. Xiamen Office
Murata Electronics Trading (Tianjin) Co., Ltd. Dalian Office
Murata Electronics Trading (Tianjin) Co., Ltd. Beijing Office
Murata Electronics Trading (Tianjin) Co., Ltd. Qingdao Office
Murata Electronics Trading (Shanghai) Co., Ltd. Suzhou Office Murata Electronics Trading (Shanghai) Co., Ltd. Hangzhou Office
Taiwan Murata electronics Co., Ltd. Taipei Office
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RFSub.Mod.
PLL module
SAW FILTER
Base-station DC-DC Converter
Major Products of Mobile CommunicationMajor Products of Mobile Communication
First Intermediate First Intermediate Frequency FilterFrequency Filter
Ceramic Filter
First Intermediate First Intermediate Frequency FilterFrequency Filter
2nd Local Synthesizer2nd Local Synthesizer
First Local SynthesizerFirst Local Synthesizer
Transmitter Circuit Interstage FilterTransmitter Circuit Interstage Filter
Local FilterLocal Filter
DividerDivider
Power AmpPower AmpCouplerCouplerIsolatorIsolator
ConnectorConnector
Antenna Communal AreaAntenna Communal AreaHigh Frequency Top FilterHigh Frequency Top Filter
Low Noise AmpLow Noise Amp Receiving Circuit Interstage FilterReceiving Circuit Interstage Filter
AntennaAntenna
Voltage-Controlled Oscillator (VCO)
PLL Module
Surface Acoustic Wave Filter
Voltage-Controlled Oscillator (VCO) PLL Module
Chip Multilayer 3dbHybrid Coupler
Dielectric FilterChip Multilayer LC FilterSurface Acoustic Wave Filter
GaAs MMICChip Multilayer Hybrid Coupler
isolator
Chip Multilayer LC Filter
GaAs MMICDielectric Filter
Chip Multilayer LC Filter
Surface Acoustic Wave Filter
Dielectric FilterSurface Acoustic Wave FilterRF Diode Switch
Micromini Coaxial Connector
Chip Dielectric AntennaChip Multilayer Antenna
VCO
Chip Dielectric Antenna
Bluetooth Module
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PHS Data Card
Major Products for Personal ComputerMajor Products for Personal Computer
Power Supply Circuit PartsPower Supply Circuit PartsSemi/High Voltage Chip Multilayer Ceramic Capacitor
High Volume Chip Multilayer Ceramic Capacitor
Heat Protection Chip PTC Thermistor
Rechargeable Battery Temperature ControlChip NTC Thermistor
DC/DC Converter
Chip EMI Suppression FiltersChip Coil
Switching Power Supplies
Input DeviceInput Device
Piezoelectric Vibrating Gyroscope
HDD/DVD/CDHDD/DVD/CD--ROM PartsROM PartsSensitive Chip Shock Sensor
Chip Ceramic Oscillator
LCD PartsLCD Parts
CPU/Memory Control PartsCPU/Memory Control Parts
Interface PartsInterface Parts
DC/DC converter
Piezoelectric Transformer
Chip Ferrite BeadSemi/High Voltage Chip Multilayer Ceramic Capacitor
Chip Ferrite BeadChip Multilayer Delay LineChip Ceramic Oscillator
Chip Ferrite Bead
Piezoelectric Sounder゙
USB Circuit Protective PTC ThermistorModem/Module
Semi/High Voltage Chip Multilayer Ceramic Capacitor
Bluetooth Module
8
Major Products for Car ElectronicsMajor Products for Car Electronics
Knocking Sensor
ITS (Information of Traffic System)ITS (Information of Traffic System)
Navigation SystemNavigation System
Keyless EntryKeyless Entry
Engine ControllerEngine Controller
ECU PartsECU Parts
Back SonarBack Sonar
Door Mirror/Door LockDoor Mirror/Door Lock
Burglar AlarmBurglar Alarm
NTC Thermistor
In-Car Chip Multilayer Ceramic CapacitorChip Ceramic Oscillator
Airborne Ultra Sensor
PTC Thermistor
Airborne Ultrasound Sensor
Piezoelectric Buzzer
Chip Dielectric Antenna
Dielectric Filter
Chip Multilayer LC Filter
Ceramic FilterVoltage Controlled Oscillator(VCO)/PLL Module
High Frequency Wave Coaxial Connector
Dielectric Filter
Piezoelectric Shock Gyro
NTC Thermistor
Surface Acoustic Wave OscillatorSurface Acoustic Wave Filter
Chip Multilayer LC Filter
Antenna Coil
76GHz Band Radar Module
Air Bag Sensor Shock SensorSafety Parts High Accuracy
Angular Rate Sensor for Car Navigation
PLL Module for ETC
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Contribution to Miniaturizationand
Low Profile Electronic Devices
10
Conversion of Mobile PhoneConversion of Mobile PhoneReference:DoCoMo
1979 1985 1987 1993 1999
ケータイTV電話
2001
おサイフ携帯
2004
3216 2012 1608 1005 0603 0402
<<Multilayer Ceramic Capacitor> - -MLCC
■Digital■Mobile Phone■Automobile Phone ■Shoulder Phone
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Vertical Integration of TechnologiesVertical Integration of Technologies
R&D Cost to Sales 7%New Product Sales 30% - - >40%
MATERIALS TECHNOLOGY
PROCESSING TECHNOLOGY
SOFTWAREDESIGN TECHNOLOGY
ANALYSIS AND EVALUATION
PRODUCTION TECHNOLOGY
MODULES
COMPONENTS AND ELEMENTS
MATERIALS
12
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
'01 '02 '03 '04 '05
0
1
2
3
4
5
6
7
8
9
R&D InvestmentsRatio vs. Net Sales
(%)
(Fiscal Year)
(Million of Yen)
R&D Investments/R&D Investments/Ratio of R&D Investments vs. Net SalesRatio of R&D Investments vs. Net Sales
13
Global Market ShareGlobal Market ShareMulti layer Ceramic
Chip Capacitor35%
Ceramic Filter/Oscillator65%~70%
SAWF
25%~30%
EMI Clearing Filter
35%
14
Products GroupProducts Group
Switching Power Supplies for Flat Panel DisplaysTerrestrial Digital Tuners for Mobile Phones
Gyro Sensors
Ceramic Resonators/Ceramic Filters
Capacitors
SAW Filters
EMI Filters
Functional Modules
Application Specific Components
Electronics Industry’s Infrastructure
Bluetooth® Module/Wi-Fi
15
0100,000200,000300,000400,000500,000600,000700,000800,000900,000
1,000,0001,100,000
2001 2002 2003 2004 2005 2006 2007expect
2015target
Parent Co. basis
Consolidated basis
(Fiscal Year)
(Million of Yen)
Net SalesNet Sales2006 Annual Consolidated basis : 566,8052006 Annual Parent Co. basis : 490,6422007 Annual Consolidated basis : 615,000(expect)2007 Annual Parent Co. basis : 525,000(expect)2015 Annual Consolidated basis : 1,000,000 (target)
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Overseas ProductionOverseas Production
0%
20%
40%
60%
80%
100%
96F 97F 98F 99F 00F 01F 02F 03F 04F 05F
海外生産 国内生産
Less than 20% of production out of JapanLess than 20% of production out of Japan
0%
20%
40%
60%
80%
100%
96F 97F 98F 99F 00F 01F 02F 03F 04F 05F
Overseas Production Domestic Production
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Change of Business Environment
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Market ChangeMarket Change::<1> Change of Leader<1> Change of Leader<2> Diversification and Complexity of Business<2> Diversification and Complexity of Business
~ ’90 : Japanese manufacturer was the world leader.
’90~’00 : World leader shifted to non-Japanese.’00~: Diversification and complexity of business model.
(EMS、ODM/OEM、Design House、IC、 etc.)
Change of Market and CustomerChange of Market and Customer
19
Main Electronic Device World ShareMain Electronic Device World Share
PCPCMobile Phone
※Mobile Phone→2005 third quarter world market share VS end-user salesPC→2005 World market shipment volume by vendor(provisional)
(Source)Gartner Data Quest
Fujitsu/Fujitsu Siemens
4%
Other53%
Acer5%
Lenovo゙
Hewlett Packard
DELL17%
14%
7%
LG6%
Siemens5%
Other18%
Sony Ericcson7% SamsungMotorola
Nokia33%
12%19%
20
Harvesting
Seed PlantingSeed Planting
Relation BetweenRelation Between““Seed PlantingSeed Planting””andand““HarvestingHarvesting””
SalesMarketing
SalesMarketing
Sales
Engineering SupportAndDevelopment
21
Future Structure Global Sales and MarketingMulti-National Production
- > More in overseas , More advanced products
Domestic R&D Activity- > More in overseas - > Basic research , not only in Japan - > Support local customers - > Use more engineering resource in overseas- > Some collaboration with start-up companies - > M&A