© Space & Time Media Ltd 2014. All rights reserved WWW.SPACEANDTIME.CO.UK
Jon Clarke – Director of Innovation, spaceandtime.co.uk, @spacetimemedia
70:20:10
Test
Reward
Success!
Do you test?
Work to a goal!
Tracking: Pixels, Goal Tags, Cookies; it’s all
changing
Measurable data
ITV’s Ad Sync format engagement 38%
ITV / SHAZAM
CTR 9.75%
Engagement +38%
Creative
• Video
• Image
• Text
• Split test copy
Platform
• Offline
• Online
• Mobile
• Other
Adserving
• Behavioural
• Contextual
• Retargeting
• Keywords
• Dayparting
Audience
• Profile
• Customer DATA
• Lookalike
Split budget: 70:20:10
70% goes on what you know – keep going
20% into test - OnlineSplit audience: Age breaks, gender, location, device, dayparts, profiles
Split format: Desktop, Mobile, Image, Video, Text
Split copy: By gender, by product use, by offer, by language, telephone number, call to action
10% into new innovation - OfflineTurn 2D into a digital opportunity – AR, QR, Barcode
TV ad sync – adserve ads synced to your or your competitors TV ad schedule
TV show ad sync – adserve your sponsored tweets synced to TV shows and their hashtags
Twitter Lead gen Cards, Lead Gen Ad Networks, Native Advertising
Innovative Testing Approach
Testing: A bit of science & a lot of interpretation
© Space & Time Media Ltd 2014. All rights reserved WWW.SPACEANDTIME.CO.UK
Jon Clarke – Director of Innovation, spaceandtime.co.uk, @spacetimemedia
70:20:10
Test
Reward
Success!
