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Dave McQuaid VP Crea0ve & Digital VantagePoint Marke0ng
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B2B 20 years
na+onal global
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History.
Product benefits.
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STRATEGY
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Equa+on: Product benefits.
Math. Food.
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+ – x = < >
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“Where do we go from here?”
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• Con0nue the story. • Explore! • Think money.
• Deal with peer pressure. • Find your own.
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Failure!
136
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Success!
In 6 months:
• 5000+ unique microsite visitors
• 3.5+ minutes average 0me on site
• Nearly 2500 visits from ads
• Over 60% of ad readers said they would take ac0on
• Distributor appointments because of kit
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Success!
111%
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