The future of building
Connecting Global Competence
BAU is ...
... business-focused and industry-wideBusiness, contacts and information platform for all professionals
involved in building design, construction and management . . . . . . . . . . . . . . . . . . . . . . . . 04
... innovative and solutions-orientedInnovations and new developments for residential and commercial construction
and interior fit-out—new-build and R&M . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 06
... global and localover 230,000 visitors meet 2,000 exhibitors:
At home in Germany, No . 1 in Europe, the benchmark worldwide . . . . . . . . . . . . . . . . . . . . 08
... inspiring and excitingTop source of information:
for 60,000 planners and trade representatives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 09
... visionary and sustainableReal solutions and forward-looking ideas for meeting
the global ecological and social challenges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
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Register now:
www .bau-muenchen .com/application
Superlative and unique: World’s Leading Trade Fair for Architecture, Materials and Systems
Experience the future of building: 17 halls, more than 180,000 square meters of exhibition
space, packed with solutions and innovations from over 2,000 exhibitors from 41 countries .
Not surprisingly, in 2013 this premier showcase attracted crowds of trade visitors—some
230,000 in total, who flocked to Munich from all parts of the globe .
This success was only possible because of you—the exhibitors at BAU . Because you, with your
ideas and solutions, are the ones who shape the future of building, and bring it alive for the trade
audience every two years at BAU .
Once again there are highly persuasive arguments why you should exhibit at BAU 2015 . Find out
just what they are in this brochure, and soon you and your business will be enjoying the benefits
of this unique, world-leading platform taking place in Munich from January 19 to 24, 2015 .
Yours sincerely,
Your BAU Team
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Business-focused and industry-wide:Business, contacts and information platform for all professionals involved in building design, construction and management
The sector meeting place ...BAU is a must for the entire international building
and construction industry . The exhibitors at this show,
from young start-ups to market leaders, all know that
here the trade audience is of the very highest quality:
from architects and planners, building tradesmen and
representatives to R&D and investors .
... with a clear orientation The success of BAU is the result of very careful plan-
ning and management . The structure of the exhibition
sections and the visitor groups targeted are precisely
aligned to suit the needs of both supply and demand .
That’s what makes this world-beating trade fair the
best place for you as an exhibitor to seek out new
business and conquer international markets .
Goal achievement*
Exhibitors
Preparing for follow-on business 86%
New business contacts 85%
Meeting existing business partners 83%
Visitors
Preparing for investment 94%
New business contacts 88%
Meeting existing business partners 96%
* Proportion of exhibitors/visitors at BAU 2013, who rated their goal achievement as “excellent to good .”
232,901 visitors from all over the world
attended BAU 2013 . Specifically:
from Germany 172,752 | 74%
from abroad 60,149 | 26%
Impressive visitor fi gures
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Trade visitors—Target groups
PlannersArchitects, interior designers, landscape designers, engineers, structural engineers,
local and central-government building authorities, energy consultants
InvestorsHousing associations, private and local-authority developers, real-estate managers,
fund managers, agents, retailers/retail chains, facility managers
Building tradesFloorers, roofers, screed layers, facade fitters, window/glass facade fitters, tilers, glaziers,
installation/heating engineers, plumbers, shopfitters, painters/varnishers, bricklayers/
concrete specialists, fitters, parquet-floorers, awnings/blinds fitters, carpenters, solar technology
specialists, plasterers/stuccoists, dry wallers, insulation fitters (thermal, sound), joiners
Building materials tradeBuilders merchants, DIY stores, other retail
Research, further educationResearch institutes, universities, master craftsmanship colleges, vocational/trade schools
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An extensive range of exhibits ...All the main trades and materials in one location:
Start-ups, SMEs and world market leaders alike all
come here to present their products and materials for
the future of the industry—and a host of practical
solutions designed to master the ever more complex
challenges of building .
... for new perspectivesThe fascination of BAU is not just because of the
products and services on show here . This event is and
continues to be the place to experience the future
of building every two years . You, too, can benefi t from
the new ideas and contacts found here, and tap into
exciting new potential and prospects for your business .
Innovative and solutions-oriented:Innovations and new developments for residential and commercial construction and interior fit-out—new-build and R&M
17 halls, providing 180,000 m2 of exhibition
space, were taken up by 2,060 exhibitors from
41 countries . Specifically:
from Germany 1,488 | 72%
from abroad 572 | 28%
Entire exhibition center taken up by BAU
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Exhibition sections All the main trades and materials gathered together in one place
Steel/Stainless steel/Zinc/Copper Profiles, systems, facades, sunshade systems, doors/gates/frames, machines/tools for steel processing
Locks/Fittings/Security Locks, cylinders, fittings, anti-intrusion systems, access-control systems
Stones/SoilsStones/soils, sand-lime brick, concrete, dry construction, pre-fabricated building, insulating materials, plasters, screeds
Gate/Parking systemsGate systems, parking systems, drive technology, doors/gates/frames
Doors and windows Wood, plastics, glass, aluminum, shutters, solar shading
Bricks/Roof constructionBricks, roof tiles, chimney-building materials, roof-building materials, dormer windows
Chemical building productsPlasters/varnishes/paints, adhesives, insulation materials, seals, building tools
AluminumProfiles, systems, facades, solar shading, windows, doors/gates/frames, machines/ tools for aluminum processing
Investing in the future Forums, associations, young companies
Stone/Cast stone
GlassGlass building materials, glass facades, glass structures, foils
Wood/Plastics Wood-based materials, plastics, interior work, timber construction
BAU IT Computer hardware and software for building
Floor coverings Elastic, textiles, rigid
Services
Building automation / control
Energy/Building systems HVAC technology, photovoltaics, solar thermal
Ceramics/Tiles
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Globally important ...Building professionals come to the World’s Leading
Trade Fair for Architecture, Materials and Systems
to seek out the latest solutions . This trade audience
comprises a high proportion of professionals from
the building trades—many from Germany—as well as
planners, architects and trade representatives from
all over the world .
... for your successAttracting over 60,000 international trade visitors,
BAU offers its exhibiting companies not only the op-
portunity to engage in dialog with top decision-makers
about the future of the industry—it also gives them
access to new international markets . Make sure you
make the most of the worldwide potential of BAU
to benefit your business .
High-quality contactsBAU is a real “Who’s Who” of the international building
industry:
83% of the exhibitors rate the international spread
among the visitors as “excellent to good”
80% of the visitors are decision-makers
95% of the exhibitors rate the quality of the
visitors as “excellent to good”Number of international visitors—a comparison
Global and local:Over 230,000 trade visitors meet 2,000 exhibitors: At home in Germany, No . 1 in Europe, the benchmark worldwide
Steady rise in international scope
25%
2011
59,94018%
2009
37,201
2013
60,149
26%
More interesting statistics about BAU 2013:
www .bau-muenchen .com/roundup
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New contacts ...Attracting over 60,000 professionals from architec-
tural and planning offices, BAU is not just the world’s
number one platform for architects and engineers . In
2013 around 75,000 representatives from the build-
ing trades attended the show, looking for inspiration,
information, products and new business partners .
... lead to new businessPreparing for new investment and placing orders:
these are core goals for visitors at BAU . And over
90 percent of them are satisfied that they achieved
just that . For you, as an exhibitor, this spells a golden
opportunity to meet a motivated trade audience,
ready and willing to invest .
* Trade visitors in employment
Trade visitors* acc. to segment (in percent)
Research,
education and training
Housing and real estate
Builders’ merchants/
other retail
36
3227
32
Building trades/Fitting-out/
other trades
Architects/
architectural practices/
construction engineers/
planning offices
Inspiring and exciting: Top source of information:for 60,000 planners and 75,000 trade representatives
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Looking ahead ...As an innovations and inspiration platform BAU
presents specifi c solutions and new ideas on how to
master the ecological and social challenges facing
our world . In short: It has its fi nger on the pulse of
the building industry .
... and exploring topical themesThe key themes affecting the future of the industry
are refl ected in all areas of BAU . They shape the content
of the supporting program, which features forums,
congresses and symposia . And they are covered in all
the sections of the exhibition . As an exhibitor at BAU
you have the opportunity of engaging with a top-class
trade audience and telling them how your company is
meeting the challenges of the future .
Visionary and sustainable:Real solutions and forward-looking ideas for meeting the global ecological and social challenges
Information and inspiration:
You can relive some of the highlights from the
forums program at BAU 2013 in online videos—
take a look for yourself:
www.bau-muenchen.com/academybau
Academy BAU
Media reporting on BAU:
1,362 journalists from 33 countriescame to BAU 2013 to report on the show .
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The “Long Night of Architecture”Since 2011, BAU has been delighting a wide audience
with its “Long Night of Architecture,” raising public
awareness of themes in architecture and building .
Impressively lit up against the night sky, Munich’s
architectural highlights have been opening their doors
and wowing visitors . Whet your appetite for the third
“Long Night of Architecture,” taking place during
BAU 2015, by taking a look at the most impressive
moments from 2013, in a three-minute video film at:
www.lange-nacht-der-architektur.de
That special BAU experience:Immerse yourself in the unique atmosphere of BAU
and discover the variety and diversity waiting for you
at the “World’s Leading Trade Fair for Architecture,
Materials and Systems .”
www.bau-muenchen.com/video
“Your key to trade fair success”Before, during and after the show, we will support you
and help you get the absolute maximum out of your
presentation here, e . g . by providing effective online
tools and targeted trade-fair training .
www.bau-muenchen.com/tradefairsuccess
BAU Info Talks:A unique opportunity to raise your public profile
ahead of the fair: Even before the show starts, we
give you the chance to come along and talk to
over 150 journalists from more than 20 countries .
www.bau-muenchen.com/informationtalks
Get in the mood for BAU 2015:
Full support for the exhibiting companies
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Published by Messe München GmbH, Munich . Printed in Germany . Ausstellerbroschüre E/04/2013
Key facts—At a glance
Dates: Monday–Saturday,
January 19–24, 2015
Opening hours: Monday–Friday: 9:30–18:00
Saturday: 9:30–17:00
Venue: Messe München
Organizer: Messe München GmbH
Messegelände
81823 München, Germany
Start of placement planning: September 6, 2013
Contact: Tel . +49 89 949-201 15 /16 /17
Fax +49 89 949-201 19
projektleitung@bau-muenchen .de
www .bau-muenchen .com/application