Top 5 Reasons Why Your eBook Strategy is Failing
www.epubdirect.comeBook Sales Strategy
Break down goals and objectives by quarter. Measuring against the identified goals and objectives will tell you whether or not modifications and alternate strategies are required:
• What were your eBook sales last month?• Which markets are you performing best
in?• How are $ sales doing against £ sales? • How did you do against target?
Make sure you track your progress!
1. You Don’t Have a Strategy
Sales Strategy
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www.epubdirect.comFigures don’t lie
You‘ve heard the old saying “If you don’t know where you are going, how will you get there?” Too many publishers set out without a real strategy and this typically leads to disappointment in sales figures.
• Are your sales goals SMART? • Are your prices realistic? • Is your metadata all that it can me?• Are you optimizing your eBook marketing
2. Sales are awful!
Sales Figures
www.epubdirect.comLook at the long tail
Letting anything over 55-60% come from the top 2 sales channels is dangerous and can put your eBook strategy at risk.
If you are relying on a small number of channels then you are losing:
1) Margin2) Revenue 3) Opportunity
After all, we are all living in a world where ‘The Long Tail’ cannot be ignored and quite often those ‘Long Tail’ retailers are at much lower discounts than the big brand retailers.
3. You are only concerned with the big “elephant” accountsSales FiguresLong Tail
www.epubdirect.comeBook Sales Strategy
The publishing industry is witnessing a major transformation. Within a few years, the vast majority of all books sold will be sold online, either in print or digital.
New publishing models and workflows have developed characterised by supply chain integration, cross functional co-operation and a two-way flow of information, rather than the traditional ‘push’ method.
Embrace this change and allow it to help you build relationships with your readers and awareness of your publisher brand.
4. You’re still selling like its 1999
Sales Strategy
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www.epubdirect.comBe Sociable
So you’ve set up a Facebook page and are engaging with customers on other social media platforms? Good. That’s great. Getting yourself established on a social network is a great step for publishers – it might well end up being the best choice you’ve ever made. Is your goal to build brand awareness? To push a particular genre niche? To promote special offers?
Social media to produce word of mouth online and build a tribe of dedicated followers requires goal setting and time investment. The goodwill, consumer insight and feedback gained from being close to your customers also translate into financial rewards.
5. You Have a Social Presence… But You’re Doing Nothing With It
Real Relationships
ePubDirect gives you the maximum market reach. Your eBooks will appear for sale in hundreds of retail outlets and thousands of libraries worldwide. We have relationships with all market leading outlets as well as independent and smaller eBook stores. Because we are device agnostic, your readers will be able to read your titles wherever and however they like. Kindle, Nook, iPad, Sony, PC, Android – you’ll be there!
HUNDREDS OF OUTLETS, THOUSANDS OF LIBRARIES
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