Download - Tourism goes Social & Mobile
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MIRKO LALLI - MARKETING COMUNICATIONS
DIGITAL P.R. & SOCIAL MEDIA
TOURISM GOES SOCIAL
Mobile!
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LE COSE CAMBIANO...
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LE COSE CAMBIANO...
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LE COSE CAMBIANO...
“Il marketing è morto in quanto sono esaurite le due condizioni che lo nutrivano: primo, che le persone non potessero parlare facilmente e direttamente tra loro, secondo, che il canale di trasmissione fosse concentrato, semplice e direttamente controllabile.”
Gianluca Diegoli[mini]marketing
www.minimarketing.it
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Only 18% of TV ! ! ! ! AD campaignsGenerate positive ROI
Erik Qualman. “Socialnomics”
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Non è la vostra promozione ma la loro conversazione a differenziare il vostro prodotto, e provocare un acquisto.
Gianluca Diegoli
[mini]marketing
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#villeggiatura
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LOW-COST NO-COST
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errore del titanic
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strategia
obiettivi
strumenti
contenuti
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mobile everything
Mobile platforms on tablets and smartphones will enable second screen media consumption and local services.
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#longtail
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Mercati di massa Massa di Mercati
Percezione del valore
#longtail
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ad esempio...
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Valo
re
Caratteristiche di Personalizzazione (Unicità)
Caratteristiche intensificate (+esperienza)
Caratteristiche ampliate (+servizio)
Caratteristiche differenziate (+specificità)
Caratteristiche indifferenziate (commodity)
IL VALORE DELL’ESPERIENZA
“UNICA”
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http://www.youtube.com/watch?v=pqHWAE8GDEk
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#storytelling
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#1 al mondo
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http://www.youtube.com/watch?v=VPBRiDhrRqA
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http://www.youtube.com/watch?v=uv3KqZUY_qc
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http://www.youtube.com/watch?v=R4vkVHijdQk
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#golfodellaesecuzione
“...che separa lo stadio delle intenzioni da quello delle azioni”
DONALD NORMAN, La Caffettiera del Masochista
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In the vast majority of website projects that I have managed during my ten years in the industry, content is often the last thing to be considered (and almost always the last thing to be delivered). We’ll spend hours, weeks, even months, doing user scenarios, site maps, wireframes, designs, schemas, and specifications—but content? (Pepi Ronalds)
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#contenuti
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#contenuti
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A LEZIONE DA CALVINO
• leggerezza
• rapidità
• esattezza
• visibilità
• molteplicità
• coerenza
usabilità + utilità + rilevanza
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http://www.youtube.com/watch?v=Hzgzim5m7oU
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IDEA vs. MONEY
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http://www.youtube.com/watch?v=e91c0mWP960
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http://www.youtube.com/watch?v=7FQDjRbThRg
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Non è la più forte delle specie che sopravvive, né la più intelligente, ma quella più reattiva ai cambiamenti.
Charles Darwin
Mirko Lalli
Marketing Comunications and Public Relations
Digital P.R. & Social Media
#grazie