Download - Transforming Campus Recruitment In India
Campus Recruitment in IndiaCoCubes.com
How does campus recruitment work in India?Year round recruitment from 17000+ colleges
17000+ colleges (3000 engineering, 3000 MBA)
4 MM students graduate each year (0.5M engineers)
7 IIM’s, 7 IIT’s, 20 NIT’s are the premier colleges
Low public data beyond top 100 rankings (not comprehensive)
More than 1000 firms recruit from the top 100 colleges of India
The Big 5 cumulatively recruited >50,000 engineers last year
Mostly offline processes with low top management visibility
Single failed campus visit is a huge cost2 HR, 2 Interviewers. 3 days of effort
Manpower cost ~ INR 45k – 60kTravel cost ~ INR 20k – 40kAcco. ~ INR 20k – 40kMiscellaneous (dinner, test papers etc)
Decreased ability to differentiate firm
Restricted engagement with students resulting in significant inability to understand, engage and influence them
Insufficient data capture to drive ‘Smart Hiring’
Campus Lifecycle – Current problemsLong cycle, ineffective communication results in loss of candidates/high costs
About CoCubes.comLeverage technology to engage/recruit best people from campus at low cost
India’s only online end‐to‐end campus recruitment platform
Core IIT Alumni team: www.cocubes.com/aboutus.aspx
Online platform tested in over 250+ colleges, 35000+ students
Venture funded by www.ojasventures.com, fund by NS
Raghavan, co‐founder and former JMD of Infosys (2000)
CoCubes provides the right mix of offline and online services
Offline: bring college online, student helpline
Online: SMS enabled platform
Knowledge partnership
Engagement Pre Campus On Campus Post Campus
Lower internal costs for recruitment and attract better quality hires through early and consistent online engagement
24*7 campus presence to engage and identify top candidates across colleges at 1/20
thof regular cost
Start "on‐the ‐go" as and when hiring plans finalize
Efficient and centralized online process resulting in visibility and cost savings
Detailed Activity Chart
Zero Upfront Work: CoCubes brings colleges online (final/pre‐final year)
Tools to engagea. SMS/internet communicationb. "Launch‐a‐contest" projects etcc. Content sharing moduled. Detailed company profilee. "Expert Panel" for studentsf. Engagement tools: SMS Polling,
Gallery, Events, SMS Hotline
Proprietary tool for identifying right candidates
a. Shortlist from “students following"
b. Share "job profile" with ppt and video
c. Students apply from across India
d. Plan efficient travel based on actual numbers
Online assessment module with "Live View"Interview process mapped onlineAutomated report generationContingency planning
Detailed MIS to support strategyPre‐boarding processes onlineKeep hired candidates warm and aware
From (< 1 day) TO (> 1 year)Paradigm shift in campus engagement with GenY
Pre Hiring EngagementKeep students engaged and informed through internet and SMS, take feedback
Online Campus Recruitment: Pre‐campus See who/how many are interested in your firm, save travel/people costs
Post Hiring Engagement and On boardingKeep hired candidates warm and reduce manual on‐boarding effort
CoCubes is annual partner for pan – India colleges
Able to save on multiple campus visits due to upfront information
Branding campaign cleared doubts among students on the
difference between KPO and BPO resulting in more applications
Platform offers single point of communication with students and
colleges
Case Study I: Evalueserve (KPO with 2000+ people)
Improvement in interview process efficiency, student engagement
Able to benchmark actual interview time against internal training,
identify interview trends, automatic reports for individual
candidates captured, reduction in total effort by over 50%
Case Study II: Top 10 IT firm of India (15,000 + people)
Checking if MBA’s from Tier III institutions would opt for BPO
Less than 2 weeks of turnaround time with 10 MBA colleges in NCR
End‐to‐end process done, mismatch in required communication
skills, quality students (even after branding campaign, role clarity)
showed low interest due to lesser initial salary levels
Case Study III: IT Services firm with > € 1.5 billion revenues
Pilot run for cost saving measurement due to efficiency, centralized
place for hiring, capturing student feedback
Predicted student turnout within 20% : Challenge in the BPO
sector is low turnout of students. Our estimates beat TPO by over
300% resulting in high travel cost and people time saved
Created high brand awareness resulting in better prepared
candidates along with capturing feedbacks to improve process
Case Study IV: BPO firm with 20,000+ headcount
Going Forward
Harpreet S. GroverFounder & [email protected]+91‐9873158866
CoCubes.com3rd Floor, AIT, Sector 55, Gurgaon0124‐4234920