AN ORGANISATIONAL STUDY AT

TV SUNDRAM IYENGAR & SONS PRIVATE LIMITED

Presented by

Amudha.S – MBA(2nd year)

Reg.No.212414631001

INTRODUCTION

TVS Group is an Indian diversified industrial conglomerate with its principal headquarters located in Chennai and Madurai. Almost all holdings of the group are private.

The largest and most visible subsidiary is TVS Motors, the third-largest two-wheeler manufacturers in India.

An organization study aims at gaining practical knowledge for the students which helps the students in equipping themselves to the dynamic world of business.

The TVS group, right from its inception, believed in its destiny of growth, success and longevity. The method and integrity of conducting business is what sets TVS apart from the rest

CHAPTER-I

TERMINOLOGY

APQP :( Advanced product quality planning) A framework of procedures used to develop products in the automotive industry.

BOM (Bill of materials):The list of parts or items that make up a product assembly.

CAR :( Corrective action request) A change request documenting a critical problem with a product.

DHF: (Design history file) A collection of records that describes the design history.

FFR :(Field failure request) A change request which details a problem with the product as observed in the field.

GMP :(Good manufacturing practice) A set of guidelines for how to manage each aspect of production and testing that can impact the quality of a product.

JIT :(Just in time) A strategy used to monitor inventory levels with the goal of reducing inventory and associated carrying costs.

MWI :(Manufacturing work instructions) Information and directions on how to perform a manufacturing task.

OEM :(Original equipment manufacturer) The original manufacturer of a product that may be sold or marketed by another company.

Product Record: A general term that describes all design, manufacturing, quality, sales and repair information about a product.

Redline: is the marking of an assembly drawing or bill of materials (BOM) to indicate a modification.

INDUSTRY BACKGROUND

Automotive industry, all those companies and activities involved in the manufacture of motor vehicles, including most components, such as engines and bodies, but excluding tires, batteries, and fuel. The industry’s principal products are passenger automobiles and light trucks, including pickups, vans, and sport utility vehicles

The development of the automobile is covered in transportation.

TVS Motor Company Ltd (TVS Motor), member of the TVS group, is the largest company of the group in terms of size and turnover.

A VEHICLE FOR EVERYONE

TVS Motor currently manufactures a wide range of two-wheelers. Take your pick from mopeds to racing inspired motorcycles.

Motorcycles (Apache Series RTR, Phoenix 125, StaR City+, Sport, Max4R) Scooters (Jupiter, Wego, Scooty Zest 110, Scooty Streak, Scooty Pep +) Mopeds (TVS XL Super, TVS XL Heavy Duty).

MANUFACTURING LOCATIONS

The Company has four manufacturing plants, (Hosur, Tamil Nadu and Mysore, Karnataka and Nalagarh, Himachal Pradesh) and one in Indonesia (Karawang).

RECENT TRENDS IN INDUSTRY

2W industry volume growth in 5m 2014-15 gears up to 14.8% YoY, the fastest pace of growth since 2010-11

 Volume growth of scooters at 30.7% in 5m 2014-15 stays robust; strong segment growth over the years induces proliferation of new model launches.

TVS, that had been steadily losing market share for three years till 2013-14, improved the same to 12.9% in 5m 2014-15 (11.8% in 2013-14) on the back of new model launches including Jupiter (110 cc scooter), Star City+ (110cc bike) and Scooty Zest (110cc scooter).

CHAPTER-IICOMPANY OVERVIEW

TVS Motor Company was incorporated in 1982. It is third largest two-wheeler manufacturer in India and one among the top ten in the world. TVS Motor is the flagship company of the $4 billion TVS Group.

NOTABLE COMPANIES IN THE GROUPTVS Srichakra

TVS MotorsZF Electronics TVS (India) Private LimitedSundram FastenersTVS Infotech (TVS)Sundaram FinanceSundaram InfotechDelphi TVSWheels IndiaBrakes India

VISION

The Industry LeaderTVS Motor will be one among the top two two-wheeler manufacturers in India and one among the top five two-wheeler manufacturers in Asia.

MISSION

We are committed to being a highly profitable, socially responsible, and leading manufacturer of high value for money, environmentally friendly, lifetime personal transportation products under the TVS brand, for customers predominantly in Asian markets and to provide fulfillment and prosperity for employees, dealers and suppliers.

QUALITY POLICY

•Deliver on-time & on-quality products, systems and services that meet or exceed our customers’ & users’ expectations.

•Identify and understand our customer's expectations, measure customer perceptions, and implement improvements to increase customer satisfaction & loyalty

CHAIRMAN

Director

HR MANAG

ER

HR EXECUTIV

E

FINANCE

MANAGER

FINANCE

ASSISTANT

S

PURCHASE

MANAGER

PURCHASE ASSISTANT

QUALITY

MANAGER

QUALITY

OFFICER

MARKETING

MANAGER

MARKETING

EXECUTIV

E

MAINTANANCE MANAG

ER

ASSISTANT

S

ORGANIZATIONAL HIERARCHY

PRODUCT & SERVICE MIX

Marketing mix of TVS

product priceplacepromotion

HISTORICAL MILESTONE

 1911  TVS & Sons established in Madurai, Tamil Nadu

1912  Starts first rural bus service in Southern Tamil Nadu {from Pudukottai to Thanjavur }

1945  Sundaram Motors formed

1996  Enters logistics business

2012  The All Car Services business of TVS Automobile Solutions Limited expanded its network into Kolkata & Gujarat through separate JV's

2012  Acquisition of Universal Component, United Kingdom.

CUSTOMER PROFILE DEALERSHIP BUSINESS

S.NO Customer Profile Logo

1 Ashok Leyland

2 Mahindra & Mahindra

3 Leyland Deere

4 Renault India

5 Off Highway Equipment

AWARDS & RECOGNITION DEMING QUALITY AWARDSundaram Clayton Sundaram Brake Linings Brakes India Lucas-TVS TVS Motor Company   JAPAN QUALITY MEDALSundaram Clayton   TPM EXCELLENCE AWARDSSundaram Fasteners TVS Rubber Brakes India TVS Tyres TVS Motor Company   GM NORTH AMERICA, BEST SUPPLIER AWARD Sundaram Fasteners (five consecutive years

CSR / COMMUNITY INITATIVES

TVS & Sons has been carrying out corporate social responsibility activities much before its due recognition and has recognized the responsibility to serve the community they operate in. TVS believes that all stakeholders must benefit, whether it is employee welfare or involvement of the employees in fulfilling the needs of the society.

The company had joined hands with the local administrative body and tested drinking water samples, recommended corrective measures along with educative handouts and distributed preventive medicine for affected people for eradication of malaria during last monsoon season.

The company has been conducting regular health check-ups, eye donations, blood donation camps, distribution of wheel-chairs, awareness camps, assistance to Salvation Army Leprosy hospital, distribution of uniforms and scholarship for education to the needy, were conducted in all outlets across the country.

CHAPTER-IIIDEPARTMENT SCENARIO

HUMAN RESOURCE DEPARTMENTHuman resource is the real asset of every organization. Human resource department in TVS is known as Personal Service Department.

Personal Service Department focuses on and influences the people who work in the organization. TVS has a good personal department which always looks forward to efficiency, welfare and security of the employees.

Responsibility of personal department is to ensure maximum utilization of human resource.

FUNCTIONS OF PERSONNEL DEPARTMENT

Framing personnel policiesImplementing programsSelection of personnelScientific placementInduction and orientationEstablishing good industrial relationsEffective communicationMotivating the personnel

FINANCE DEPARTMENT TVS GROUP has a combined turnover of more than US$ billion. The TVS GROUP employs a total of around 25000. Charting a steady growth path of expansion and diversification, it currently comprises of 30 companies. These operate in diverse field that range from two wheeler and automotive dealership, finance and electronics.

Uniting these multiple business is a common ethos of quality, customer service and social responsibility. In TVS the finance department is centralized. One executive controls the day to day financial activates of the organization.

FUNCTION

Analysis of financial position and performanceFinancial controlIdentification of financial sourcesInternal auditCredit administrationPayment collection of all departments

FINANCIAL TRANSACTION STRUCTURE

SALES DEPARTMENTThe sales department mainly concentrates on the sales activities in the organization. The sales manager controls and formulates all the sales promotional and other activities related to sales in the organization. Each product have separate department for sales, AL DEPARTMENT, M&M DEPARTMENT, SPARE PARTS DEPARTMENT.

SALES PROCESS

There are mainly three process:•Pre sales process•Sales•Post sales processAll these functions are inter related and inter depended.

PRE SALES PROCESS

INFORMATION TECHNOLOGY / NETWORK DEPARTMENT

 Businesses have used information technology for many years to automotive tasks-from automated book keeping to automated manufacturing.

More recently, business have used computer-based information system to support the analysis, interpretation, and presentation of data in business decision making.

E-business and E-commerce refers to all business transactions that depend on information technology.

IMPORTANCE OF INFORMATION TECHNOLOGY

It enables the coordination of activities of regional offices from the head office.

For the timely and correct decision making.

For the efficient and safe documentation.

To deploy the IT monitor power.

For the correct documentation.

ADMINISTRATION DEPARTMENT

Administration department in TVS is concerned with maintaining all general activities like construction, repairs, building, maintenance, dispatch, printing and stationary, reception, security, cleaning, canteen arrangement, statutory complaints etc these activities are maintained and finally it is reported to the General Manager.

LEGAL, ADMINISTRATION AND PUBLIC RELATION OFFICER RECEPTIONCANTEEN FACILITYSECURITYSAFETY

RESEARCH AND DEVELOPMENT 

FEEDBACK ON TECHNICAL ISSUES

PRODUCTION DEPARTMENTRaw materials as well as parts and components arrive at the manufacturing plant by truck or rail, typically on a daily basis. As part of the just-in-time delivery system on which many plants are scheduled, the materials and parts are delivered at the place where they are used or installed.

Manufacturing begins in the weld department with computer-controlled fabrication of the frame from high strength frame materials. Components are formed out of tubular metal and/or hollow metal shells fashioned from sheet metal. The various sections are welded together. This process involves manual, automatic, and robotic equipment.

PRODUCTION PROCESS

CHAPTER- IV

DAY-TO-DAY WORK ACTIVITES

HUMAN RESOURCE DEPARTMENT

SKILL DEVELOPED

•How to conduct interview for the new candidates?•How to behave in the company?•Learnt the process of Payroll.•Developing team work with other persons.•How to prepare the documents.•Learnt to Frame the Process Structure.•Communication and Body language analysis.•Motivational opportunities.

•Active Listening•Time Management•Co-Ordination•Monitoring•Reading comprehension•Quality Control Analysis•Instructing•Judgment and Decision Making

SKILL DEVELOPED

PRODUCTION DEPARTMENT

Communication SkillFinance Skill

Forecast Understand Finance statement

PresentationUnderstand Financial StrategyManaging BudgetControlling income, cash flow and expenditure.

SKILL DEVELOPED

FINANCE DEPARTMENT

•Good Business sense•The ability to motivate and lead a team.•Excellent communication and 'people skills'•Good planning and Organizational skills.•The ability to work calmly under pressure.•Coaching and Mentoring skills.

SALES DEPARTMENT

SKILL DEVELOPED

•Support Team •Understanding Social Network Styles•Good Planning

NETWORK / IT DEPARTMENT

SKILL DEVELOPED