Twitter for BusinessBuild relationships and grow your business with the world’s most popular microblog.
Presented by @Karen_C_Wilson
Beaverbrook LibraryApril 27, 2015
What is Twitter?
Social network
Microblog (140 characters)
Content curation platform
Communications tool
Broadcasting tool
Why should you use Twitter?
Personal Connections Information
Business 288 million active
montly users Customer service Reputation
management Promotion tool Information sharing
Getting Started
Pick a unique username. @larawellman @Karen_C_Wilson @fowekn2348
Choose a professional profile picture.
Twitter Settings
Account: Username Email Timezone Language Location
Password
Mobile: Receive tweets via text Send tweets via text
Notifications: Manage email settings
Twitter Settings
Profile: Name (not username) Web site Public location Bio
Design: Customize the look of your twitter page
(twitter.com/yourusername)
Apps: Manage (allow/revoke) access Review every 6 months
The Language of Twitter
Tweet
Mentions / @ Replies
Hashtags
DM/Direct Message
Lists
Twitter Search (search.twitter.com)
Follower/Following
Mentions / @Replies
This is content intended for you to see, or that mentions you as part of a statement.
Example of a reply from @littlerandy:
@Karen_C_Wilson @LisaAnnMillar make sure to tell them all to send lots o’ unsolicited DMs and never be interactive. Also, be fake.
Example of a mention from @WBN_Ottawa:
WBN VP @Karen_C_Wilson on WBN & Businesswoman of the Year Awards - #BYAGala investottawa.ca…
Hashtags
Search function for topics: #socialmedia #foodie #knitting
Isolate tweets for chats: #blogchat #moneychat #smallbizchat
Build community #zombiemoms #photooftheday #TBT / #throwbackthursday
Making a good hashtag
Unique and descriptive #BOLO vs #BOLOttawa
Always spell it out with capitals for each word and lowercase SusanAlbumParty Susanalbumparty
Short – 10-15 characters max. The fewer, the better.
DMs – Direct Messages
“Private” between two or more people.
Can be sent and received by anyone (if enabled) Default is DMs can
only be sent if a person is following you.
Lists
Isolate by topic Personal/professional interests Community groups
Follow without following You can list accounts you don’t follow.
Twitter Search
Search in any app or at search.twitter.com
Any word or phrase – with or without an @ symbol or hashtag:
Searching “@WellmanWilson” returns the user. Searching “wellmanwilson” returns any tweet that has
“wellmanwilson” in it – including tweets from @WellmanWilson, mentions to @WellmanWilson, and any tweet with a url that has wellmanwilson.com in it.
Searching “#WellmanWilson” would probably return nothing.
Follower/Following
When you follow someone, it means you can see their tweets in your main twitter timeline.
When someone follows you, they can see your tweets in their main twitter timeline.
Following someone does not have to be an endorsement.
Targeted Following
Follow local users (Ottawa, Gatineau, etc.)
Follow people with similar interests (social media, knitting, technology, etc.)
Refining Tools: TwopCharts (https://twitter.com/#!/otta_twopcharts &
http://twopcharts.com/)
50-100 per month!
Using Twitter
Networking event Radio Morning news shows Twitter in 10 minutes:
http://bit.ly/10minuteTwitter Respond to replies Follow back Follow 10 new people Retweet (at least) two tweets Read what others are saying Reply to (at least) two tweets Tweet something about what
you're doing
A Few Twitter Tips
Don’t be afraid.
Make tweets RT-able (120 char. or less).
Tweets that start with @____ are semi-private.
Auto-DMs are not considered a best practice and some will unfollow if you send one.
The “RT Reply” cuts off a conversation thread.
Discussion & Questions
Contact [email protected]
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