Download - Twitter hangout
Social media HangoutsSponsored by Captive Touch
Host: Sherry Nouraini, Founder/President of Captive Touch
Topic: How to be effective on Twitter
Please find a copy of this presentationOn SlideShare.
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About Captive Touch
Social media, e-newsletter marketing, and blogging
Start with your profile
• Complete your profile • Use keywords so people can find you•Share link to your other web properties
•Website•Facebook page•About me
Lists: Golden nugget of your profile
More on Lists
Where you’ve been listed
Lists you’ve madeOr lists you’ve subscribed to
Why are lists so powerful?
1. They allow you to organize your stream2. They help you to prioritize your interactions3. They are a great way to find your target audience
• Likeminded people for networking• Target customers
How do you use lists to find people? Next slide!
Using lists to find your target audience
At least two ways:
1. Search Listorious.com where people list their lists
2. Search Twitter itself, using the # Discover (I prefer)
Sample search on Listorious: Search term (long term care)
Sample search on Twitter: Search term (long term care)
Click
Type
Searchresults
Let’s choseThis one
Lists created and subscribe to by @WeKnowAPlace
Let’s check this out!
People on @Caregiving’s list, let’s find one
Let’s listAnd follow her
How to add people to lists
Click 1
Click 2
Check
Or
Make a List
Other ways to find people on Twitter
1. Search.twitter.com: Twitter’s advanced search2. Twellow: Twitter Yellow pages3. Search on Bing Social for keywords
However, as I said, Twitter’s #Discover searchIs my favorite way to go, it is more efficient, andmore relevant.
Twitter chats: The Golden Nugget of engagement
Twitter chats: A group of people having a chat on TwitterUsually centered around a topic.
Your mission: Find a chat relevant to your topic Or Start one!
Where to find list of chats
Wikki for Twitter chats:http://bit.ly/Twitterchatlist
Crowdsourced chats: Not all chats are created equal
http://bit.ly/Crowedsourcedchats
What to say when you are not participating in chats?
1. Join webinars related to your industry and post updates2. Share links to your blog posts3. Share links to articles (that you have read) related to your industry4. Read updates from people on your lists and retweet (RT) them. Include a comment with the RT if possible5. And most importantly, start a conversation6. Pay attention to your @Connect stream to see who is engaging with your updates
Keep an eye on your Interactions Stream
Some Twitter Dos and Don’ts
Don’t1. Direct message people thanking them for following you2. Constantly talk about yourself3. Be inconsistentDo1. Be yourself, and speak in first person2. Thank people for sharing your posts3. Recommend people if they make an impression on you4. Be generous
Let’s play a game
I show you a sample twitter post and you answer with either
1- Who cares?
Or
2- Interesting, I want to know more!
Sample post #1
I am at Starbucks
Who cares?
Sample post #2
Our CEO is going to be at the Whatever conference, Be sure to meet him
Who cares?
Sample post #3
My hands are in pain, a good pain from Signing 100 copies of my book
Interesting, I want to know more!
Sample post #4
I gave @JaneDoe +K for blogging on @Klout….
Who cares?
I gave @JaneDoe +K for blogging, Shehelped my blog rank first page on google!
Interesting, I want to know more!
Sample post #5
Tool recommendations
Plenty of tools out there, I am mentioning two
1. Hootsuite • Management of your streams• Analytics (if people clicked)
2. Crowdbooster • Best time to tweet• Your effectiveness• Your best followers
Before I conclude this presentation
Let me ask you, did you like what you heard?
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Last Words
1. Be Human2. Be generous3. Be thoughtful4. Be consistent5. Have a conversation6. Measure (another hangout)
Thanks for Listening
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