Download - U R BAN A M USE M ENT
URBAN AMUSEMENTAAA
URBANAMUSEMENT
Kyungjae MinYoojung Oh
Bumyoon JungHonggyu Yea
URBAN AMUSEMENTAAA
Table of Contents
Introduction
Needs Analysis
The Urban Amusement
Users
Can we do this?
URBAN AMUSEMENTAAA
Introduction
URBAN AMUSEMENTAAA
Concept -urban amusement-
Starting from Free Restaurant…..
We tried to create a place where we can provide
More Fun & Entertain-
mentA Place where
Customers can be Entertained& Firms can be Pleased
URBAN AMUSEMENT
URBAN AMUSEMENTAAA
Needs Analysis
URBAN AMUSEMENTAAA
En-ter-tainment / Fun46%
Re-lax-ation /
Rest23%
Education / Growth
15%
De-light / En-joyment
10%etc6%
What do you pursue in your free time?
Needs Analysis - Consumers
Food16%
Alchohol14%
Café15%
Clubs, Parties15%
Movies,
Thearters
, othe
r Arts15%
Hobbies 21%
Others4%
What do you do to make your self en-tertained?
(Answered by 100 university students who are in their early 20s)
People seek for entertainment and enjoyment..
URBAN AMUSEMENTAAA
Relavant25%
Expensive68%
I don't know7%
Are you satisfied with your spending?
Needs Analysis - Consumers
However, It costs too much for FUN!
I enjoy hanging out with my friends in Sinchon, Hong-dae, and Gangnam areas. However, things are very expensive…. I hope there is a place where I can en-joy at a low price. Jieun, Moon
Student
10,000 or lower
10,000 - 20,000
20,000 - 30,000
30, 000 - 40,000
40,000 or more
0%
5%
10%
15%
20%
25%
30%
35%
How much do you spend per hanging out?
URBAN AMUSEMENTAAA
Needs Analysis -Firms-
These days, firms thrive hard to interact with cus-tomers. By interacting with them firms both see their reactions and collect their needs. In other words, these days user experience is essential to firm’s marketing. Kyungwon, Park 30,
LG Electronics marketing division
User Expe-rience
Promote products Feedback from cus-tomers Aggregate needs
URBAN AMUSEMENTAAA
Needs Analysis -Firms-
Samsung UX building ‘d’light’ Apple Store
User Experience is one of the key success factors of many com-panies
such as Apple, Samsung, LG, Intel, MS etc. However… Not all firms can afford to build one & many centers are not attracting enough customers
In fact….
URBAN AMUSEMENTAAA
Our Business Model
Customer’s NeedsEntertainment at a low price
Firm’s NeedsUser Experience
URBAN AMUSEMENTAAA
The URBAN
AMUSEMENT
URBAN AMUSEMENTAAA
PART 1
Basic For-mat?
Needs?
Money?
As we discussed,,,,Matching the needs between Customer and Firm
Of course, an attractive spaceFor promotion, entertainment, and commu-nication
+ + +Entrance Fee Rent Fee Ad. Fee Biz analysis
URBAN AMUSEMENTAAA
PART 1
Urban Amusement is anIn-door entertainment facility,
Where people can enjoy, entertain at a low
price,While firms can interact with their customers and gain user expe-
rience
URBAN AMUSEMENTAAA
PART 2
Where?
Here
Hong-ik University AreaRegion with the
fastest fashion, big entertainment and large floating population
URBAN AMUSEMENTAAA
PART 2
5 Stories high Fancy and Attractive Ex-
terior
Exterior
URBAN AMUSEMENTAAA
PART 2
Circulation ArchitecturePrevent separation between floors
Facilitate movement
Interior
URBAN AMUSEMENTAAA
PART 3
Food
Virtual
Games
Product
experience
Data
collection
Advertisement
Bowling
&Billia
rd
Beverage
In our place…
URBAN AMUSEMENTAAA
PART 3
Floor plan
← Up hill….
Entertainment Zone
→ Up hill…. Lounge Area
Lounge AreaLounge Area
Firm-rental Section Firm-rental Section
Firm-rental SectionFirm-rental Section
Central Ad plaza
URBAN AMUSEMENTAAA
PART 4
How do we make money?
Admission
Tickets Section
Rentals Advertise-
ment
Plaza Market Data
& Consulting
Also, in terms of cost minimization…
We can win Sponsorships
URBAN AMUSEMENTAAA
Users
URBAN AMUSEMENTAAA
Users -Customers-
For just \10,000…a customer will be given
1 free meal 1 free drink 1 free set of bowling
+ Unlimited amount of everything elseAnd… We will be able to collect market
data
URBAN AMUSEMENTAAA
Users -Firms-
By renting Sections..Firms can gain User Experi-
enceAnd…
New product/ brand promotion
Market Data Research Expand customer service
Give out samples
Trials for new product
Service Experiment
URBAN AMUSEMENTAAA
Can we do this?
URBAN AMUSEMENTAAA
Profitability Analysis
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