Download - Usability Award Presentatie 15-5-2008
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© 2007 Ruben Timmerman / Usarchy.com
Hoe win ik een Usability Award?10 regels om het in 2009 te maken!
Ruben Timmerman: had online marketing bureau, 4 jaar ervaring gebruikersonderzoek, nu freelance usability, trainingen, werkt aan startup, leest/blogt zich dagelijks scheel.
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© 2007 Ruben Timmerman / Usarchy.com
What’s the point?
1. Het is niet zo moeilijk
2. Bijna genomineerd maar toch niet
3. Hoe werkt die jury eigenlijk?
4. Dus: 10 regels om te winnen
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Free publicity!
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Bureaus winnen!
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Kanshebber?
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Kanshebber?
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Kanshebber?
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DO!
Regel 1
Meld je aan!
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Usability gaat over mensen!
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Mensen zijn beperkt!
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Waar moet ik klikken?
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Maar we waren wel gecharmeerd!
“Idee is erg sterk, goede focus op mensen!” (Frank Janssen - Frankwatching)
“Design is simpel, concept direct duidelijk” (Alexander van Slooten - Wehkamp)
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DO!
Regel 2
Doe 1 ding en doe dat goed
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Winnaar 2001...
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Ook 1 simpel ding
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Maar we hadden 1 probeem...
“Dit is echt zo’n cool concept!” (Nils van den Broek - Vals Plat)
“Prima internet concept, werkt gemakkelijk en snel!”
(Ben Vroom - Usability held)
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Zoek naar vis...
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Zoek: “rekening”
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Zoek: “HSDPA”
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3 juryleden veranderden hun stem in “NEE”
“Als je zulke fouten maakt, kun je de enige echte usability award
gewoon niet winnen!”(Ben Vroom - Usability held)
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DO!
Regel 3
Zoek zoals Google of beter
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Niet slecht die video!
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Maar wat nu?
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Maar het was niet genoeg...
“Gewoon niet vanuit de bezoeker gedacht...” (Bastiaan Klooster - 2C)
“Eigenlijk een keurige site” (Jeroen Bruckwilder - Usability.startpagina.nl)
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Verdacht?
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DO!
Regel 4
Maak bezoekers-scenario’s
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Ik wil naar Drenthe!
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DO!
Regel 5
Geef antwoord op de vraag!
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DO!
Regel 5b
Paai de jury
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Innovatief?
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“Ik vind die boekingsengine wel spannend!” (Ruben Timmerman - Usarchy)
“Ik word helemaal gek van dat boekingsproces!”
(Nils van den Broek - Vals Plat)
“Hmm ja, ik ook...” (Bijna alle andere juryleden toen we samen iets wilden boeken)
Waren we het toch nog eens...
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Gelukkig, overzicht!
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DO!
Regel 6
Wees niet te innovatief
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Vergelijkingen?
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“Verschillende abstractieniveaus, onleesbaar zo...” (Lex van Velsen - Universiteit Twente)
“Al die productnamen zeggen me niks” (Ruben Timmerman - Usarchy)
We willen echt een telefoon
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Prive, zakelijk, Prive shop, Zakelijk Shop, My Vodafone (Zakelijk)...
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Mystery meat buttons
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DO!
Regel 7
Spreek de taal van je bezoeker
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Zoek huizen
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Zoek auto’s
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Zoek projecten
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“Beetje Funda-like, goed gejat is nooit verkeerd...” (Jeroen Bruckwilder - Usability.startpagina.nl)
“Coole Google Maps integratie!” “Coole Google Maps integratie!” “Coole Google Maps integratie!”
(Frank Janssen - Frankwatching)
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Ervaringen!
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Ik mis de beoordelingen!
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DO!
Regel 8
Beter goed gejat dan...
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Waarom zou ik?
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Waarom zou ik?
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DO!
Regel 9
Leg uit en overtuig
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Wat is dit eigenlijk?
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Wat moet ik doen?
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Nils’ auto is meer waard!
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“Mooie site, maar wat het doel is, is een raadsel.” (Lex van Velsen - Universiteit Twente)
“Als je er een tijdje mee werkt, wordt de werking iets duidelijker”
(Bastiaan Klooster - 2C)
Ik begrijp het gewoon niet...
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DO!
Regel 10
Maak een heldere
“Call to Action”
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Dus wat doen we volgend jaar?
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Startup:www.Eduhub.nlWeblog: www.Usarchy.comContact: [email protected]
Netwerk: Linkedin.com/in/rubentimmerman