8/8/2019 Vancouver 2010 Winter Olympics Deputy CEO Dave Cobb
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11-01-08 10:ave Cobb - Dave Cobb : Vancouver 2010 Winter Olympics
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Dave Cobb
Executive Vice President & Deputy CEOAs a longtime athlete, Dave Cobb has always been aware of the merits of sport. But it wasn ʼt until he saw his young daughter
attempt a dolphin kick she had seen swimmers perform during the Athens 2004 Olympic Summer Games that he realized the
true potential of the Games. Says Cobb: “In an instant, I saw the opportunity we have to inspire children and impact their lives
in a positive way.”
While Cobb hopes the 2010 Winter Games will provide long lasting inspiration for
Canadaʼs youth, these days his primary preoccupation is ensuring that people from
all walks of life will be able to watch, enjoy and participate in the event. As VANOC ʼs
Executive Vice President, Revenue, Marketing and Communications, Cobb is
responsible for leading and managing a broad scope of functions that includessponsorship, television revenues, ticketing, licensing and merchandising, marketing,
brand management and creative services, communications and media and
community relations.
Cobb brings to VANOC an extensive background in business and sports: prior to
joining the organizationʼs senior management team, he spent 12 years with the
Vancouver Canucks hockey team and Orca Bay Sports and Entertainment. As Chief
Operating Officer, he led the overall strategic direction of the company as well as the
complex day-to-day business affairs of the Canucks and General Motors Place.
Previously, Cobb worked with the hockey team as its Senior Vice President of
Business Operations and Chief Financial Officer. He was also Alternate Governor of
the National Hockey League.
A member of the BC Institute of Chartered Accountants, Cobb honed his financial skills with the national accounting firm
KPMG, where for five years he worked in the audit practice division and managed a portfolio of public and private companies in
the retail, health care, entertainment and resource industries.
Cobb has been involved in sport on some level throughout his life. A talented soccer player, he jumped at an opportunity to
train and play in England, eventually returning home to join the Vancouver Whitecaps. His skill on the field landed him a soccerscholarship to Simon Fraser University in Burnaby, BC where he obtained a Bachelor of Business Administration. Upon
graduation, he was recruited by KPMG, one of whose clients was the Vancouver Canucks.
Thrilled to be a part of Canadaʼs Games in his hometown, Cobb resides in Vancouver with his wife, Marion and young
daughter, Gillian. He enjoys running but admits that his preferred leisure activity is joining his daughter to watch re-runs of “The
Brady Bunch,” a show he watched as a kid and now one of her favourites.
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