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Villeroy & Boch AG - Tableware Division Presentation – 2010 02
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Villeroy & Boch. Villeroy & Boch. Bath and Welness DivisionBath and Welness Division
Prior consent required for publication of content or extracts of the presentationPrior consent required for publication of content or extracts of the presentation.. February 2010. 2009 Figures available end March 2010.February 2010. 2009 Figures available end March 2010.
Villeroy & Boch. Villeroy & Boch. Bath and Welness DivisionBath and Welness Division
Prior consent required for publication of content or extracts of the presentationPrior consent required for publication of content or extracts of the presentation.. February 2010. 2009 Figures available end March 2010.February 2010. 2009 Figures available end March 2010.
Villeroy & Boch AG - Tableware Division Presentation – 2010 02
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Villeroy & Boch...Villeroy & Boch...Villeroy & Boch...Villeroy & Boch...
• has been a family owned company for 260 years.
• was founded in 1748 by François Boch.
• is today an international and renowned lifestyle company offering solutions for private homes and project business.
• has been a public limited company since 1987 and has been listed on the stock exchange since 1990.
• is represented in more than 125 countries throughout the world.
Head office / Old Abbey in Mettlach
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260 Years Villeroy & Boch.260 Years Villeroy & Boch.260 Years Villeroy & Boch.260 Years Villeroy & Boch.
1748
The ceramic manufactory was founded in Lothringen.
1836Following amalgamation of the 2 rivals, the company Villeroy & Boch was born.
1852Beginning of tile produc-tion, followed by start-up of the mosaic production in Mettlach.
1899Start of the large scale produc-tion of sanitary goods in Merzig.
1982Villeroy & Boch is re-structured, decentralised basis; with 3 divisions: sanitary, tiles, tableware/crystal.
1990
Villeroy & Boch starts trading on the stock exchange.
1998250th jubilee. Evolution from ceramic producer into a lifestyle supplier with the vision of "My House of Villeroy & Boch".
2000Acquisition of a Swedish sanitary and fittings producer by the name of AB Gustavsberg; take-over of Svenska Badkar AB.
2004
2001Take-over of the Austrian bathroom furnishings manufacturer db, the Belgian company Acomo and the Italian company Itema. Lifestyle segmentation.
2005
German Business Innovation Award for NewWave Caffè
1766In Septfontaines, not far from the fortress of Luxemburg, the industrial production started.
2002
1999Take-over of the Dutch Co Ucosan Holding. Formation of a new "Wellness" division.
Acquisition of 3 sanitaryware production locations in Mexico
Consolidation of the “Bath” and “Wellness” divisions. Restructuring of the “Tiles” division into a GmbH.
Organisational restructuring: Integration of the two divisions “Bathroom & Kitchen” and “Tiles”; start-up of Project Business.
2007
2006
1809Beginning of ceramic production in Mettlach. Since 1842 headquarters of the international group.
Taking over of 80% of the Thai sanitary manufacturer Nahm Sanitaryware Co. Ltd.
Taking over of the German bath furniture manufacturer Sanipa
260th jubilee
Today
Reorganization of the Villeroy & Boch Fliesen GmbH. Increase in sales and EBIT. Rise of the foreign sales up to 79 %.
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Divisional Structure.Divisional Structure.Divisional Structure.Divisional Structure.
Villeroy & Boch
TilesV&B Fliesen GmbH
Division Tableware
100 %
Division Bath and Wellness
100 %
TilesV&B Fliesen GmbH
49 %
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Villeroy & Boch foundationsVilleroy & Boch foundationsVilleroy & Boch foundationsVilleroy & Boch foundations
319,8 Mio. € Turnover
2.894 employees
521,1 Mio. € Turnover
6.879 employees
Villeroy & Bochthe leading Home Interior & Lifestyle-Brand from
Europe840,9 Mio. € Turnover (2008 only continued opoerations)
10.193 employees (annual Ø)Tablewaresince 1748
Sanitary & Wellnesssince 1848
2009 figures will be released after Press conference March 31.
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Villeroy & Boch Group – Business segmentsVilleroy & Boch Group – Business segmentsTableware is a core segmentTableware is a core segmentVilleroy & Boch Group – Business segmentsVilleroy & Boch Group – Business segmentsTableware is a core segmentTableware is a core segment
0
100
200
300
400
500
600
700
800
900
1000
1980 2006 2008
Tiles Division
Tableware Division
Bathroom & Wellness Division
62%
14%
24%
15%
34%
51%
38%
52%
2007Spin-off tile business
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Introduction: Introduction: Strategy Architecture.Strategy Architecture. Introduction: Introduction: Strategy Architecture.Strategy Architecture.
InternationalizationDistribution
Strategy
Strategic Goals Profitability (Net profit. ROCE)
Strategic Basis Core Competence
Vision, Mission, General Guidelines
Assortment Strategy
Bathroom & Wellness TablewareS
trate
gic
Corn
ers
ton
es
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Mission Statement of Villeroy & Boch AG. Mission Statement of Villeroy & Boch AG. What we aim to achieve.What we aim to achieve.Mission Statement of Villeroy & Boch AG. Mission Statement of Villeroy & Boch AG. What we aim to achieve.What we aim to achieve.
Steadfastly committed to meeting our customers’ needs,
we provide innovative solutions
with exceptional quality and service
to both end consumers and project partners
We turn your place into a captivating quality of live space
Vis
ion
Mis
sio
n
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EuropeanCultureco
nfide
ntinspiring
sustainable
passionate
artistic
innovative
sensual
empathic
high value
reasonablesolid
functional
classical/authentic
stylish
contemporary
cosmopolitan
Brand values and attributesBrand values and attributesall three values have to apply to ensure for a Villeroy & Boch identityall three values have to apply to ensure for a Villeroy & Boch identityBrand values and attributesBrand values and attributesall three values have to apply to ensure for a Villeroy & Boch identityall three values have to apply to ensure for a Villeroy & Boch identity
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Villeroy & Boch is the leading European premium brand in product areas concerning
tableware, kitchens, and bathrooms
With Villeroy & Boch products I can express myself and shape my very personal home;
for me, my family and my friends
As a part of the European culture, Villeroy & Boch, based on its family tradition, cultivates daily life with high quality products for more
than 260 years
Positioning
Benefit
Reason Why
Villeroy & Boch Brand Positioning.Villeroy & Boch Brand Positioning. How the Brand distinguishes itself. How the Brand distinguishes itself.
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Brand Philosophy.Brand Philosophy.Brand Philosophy.Brand Philosophy.
From a ceramic producer into a lifestyle supplier with the concept of „the single-source bathroom“ and „the completely laid table“
„the completely laid
table“
„the single source bath-
room“
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Assortment Strategy. Assortment Strategy. Ceramics is core.Ceramics is core.Assortment Strategy. Assortment Strategy. Ceramics is core.Ceramics is core.
Bathroom
Kitchen
• Cutlery
Table
NewBusiness Areas
• Glass• Taps
• Radiators
• China
• Wellness• Furniture
• Sinks
• Taps
• CSW
• Oven dishes
• Accessories
CeramicsAccessories •
• Sound-, lighting-systems
• Scent
• Scent
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POS WORLDWIDE 2009
EUROPE [5.487]
AMERICA TOTAL [1.221]
Middle East + Africa [38]362
APA [250]4 28 2561 112
38
225
C. AMERICA[27]
182300650
USA[970]
4663066
CANADA[166]
43996
[58]S. AMERICA & C.
2268330716
[1.136]N. AMERICA
2
INDIA[2]18
GCC[18]
3
CIS [3]
15
CHINA[6]
22238
JAPAN[44]
2657112
AUSTR. & NZ[177]
2120
[23]Far East Others
91
Mid East Others[10]
21
N. Africa[3]
2
S. Africa[2]
22 668 64
339722
61 49 36635 141 6
266 4.127 18527 224
Dpt. Stores: 984Franchise: 27
Others: 185Classical retail: 4.578Concession: 395
Garden Centers: 6AGENT SIS&Corners: 232Outlet: 43
Furniture stores: 366AGENT HVB: 93Creation: 87
LEGENDE/TOTAL
Dpt. Stores: 984Franchise: 27
Others: 185Classical retail: 4.578Concession: 395
Garden Centers: 6AGENT SIS&Corners: 232Outlet: 43
Furniture stores: 366AGENT HVB: 93Creation: 87
LEGENDE/TOTAL
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Villeroy & Boch lifestyles Villeroy & Boch lifestyles what styles does the brand stand for ? what styles does the brand stand for ? Villeroy & Boch lifestyles Villeroy & Boch lifestyles what styles does the brand stand for ? what styles does the brand stand for ?
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Lifestyles - CountryLifestyles - CountryLifestyles - CountryLifestyles - Country
Lifestyle Classic Lifestyle Classic Lifestyle Classic Lifestyle Classic
Lifestyle MetropolitanLifestyle MetropolitanLifestyle MetropolitanLifestyle Metropolitan
Lifestyle EasyLifestyle EasyLifestyle EasyLifestyle Easy
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Villeroy & Boch Lifestyles.Villeroy & Boch Lifestyles.Villeroy & Boch Lifestyles.Villeroy & Boch Lifestyles.tr
adit
ional
conte
mpora
ryin
novati
ve
traditio
nal
conte
mpora
ryin
novativ
e
Cla
ssic
Metropolitan
Country
Easy
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Brand wheelBrand wheelBrand wheelBrand wheel
The values and attributes of the Villeroy & Boch brand are summarized in the Brand wheel
Consistencyeverything we do has to follow the key brand values of the brand wheel. Product, Communication, Point of Sales …
These values characterize our Products whether for daily use or special moments
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