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Virtualização de Funções de Redes – Estratégias para Telco 2.0
Workshop 4a edição
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o Leading Provider of Telecom Operations
and Management Solutions
o Scale, Size, and Industry-Leading Growth
o Founded in 1993, profitably grew to the
leading global O/BSS solution provider
o Merged with NEC ($40B Technology
Powerhouse) in 2008, remained fully
autonomous
o Consolidated NEC’s telecom software assets
under Netcracker in 2010
o Acquired Subex’ Activation Business in 2011
and Convergys’ IM Business in 2012
o 2014 — NEC and Netcracker launch a joint
SDN/NFV Solutions brand
Netcracker. History in Brief
Market
Expertise
Cutting-Edge
Software
Network
Innovation
Professional
Services
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Gartner Magic Quadrant for
Integrated Revenue and Customer
Management for CSPs, 2016
Gartner Magic Quadrant for
Operations Support Systems, 2016
Recognized Leadership in BSS / OSS Solutions and E2E SO
Current Analysis Quadrant for
NFV MANO Competitive Dynamics
and Solution Assessments, 2016
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• Today’s consumers are digital
natives
• Expectations from CSPs are
higher than ever before:
• “Customers are empowered by
digital; they have new behavior
and new expectations that are
pushing us to evolve”
Trends and Drivers
Declining revenues Transition to
Virtualization
New generation of
digital consumers
New breed of
competitors
• Digital native players such as
Facebook, Microsoft, Amazon are
challenging CSP’s core business
• Skype’s users consumed 2 billion
minutes every day in 2015
• Moving quickly to fill key gaps in
core telecom services and
connectivity
• Voice and messaging revenues are
declining
• Data services are becoming
commoditized
• 13% - 36% ARPU decline globally
since 2012 (source: Accenture)
• CSPs continue upgrading networks
to cope with growing traffic
• $2 trillion network investments
over the next decade (source: Accenture)
• Enterprise workloads are shifting
to cloud
• 40% of all data stored or
processed in the cloud by 2020
(source: IDC)
• All sectors of the cloud market
(public, hybrid, private) are
growing
• Worldwide public cloud revenue
will increase from $80B in 2015 to
$167B in 2020 (source: TBR)
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NEC/Netcracker’s SDN NFV Vision
1st Wave
Foundation
2nd Wave
Scale
3rd Wave
Mainstream
Building Blocks (2014/2015) • Service Orchestration, MANO, etc
• Systems Integration to glue it all together
E2E Solutions (2016/2017) • Market Solutions: NaaS, Virtual Core Services, Transport on
Demand
• Theme 1: Operationalize and Commercialize at Scale
• Theme 2: Revenue growth with new services
SDN/NFV As a Service (2017/2018) • Cloud Marketplace
• E2E orchestration
• Theme: Speed to market?
PoCs to prove
technology
Helping early
market
adopters go
commercial
Helping
mainstream
market go
commercial
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Moving up the value chain with broad choice of targeted service offerings
IT Applications
Network connectivity services
Cloud Antivirus Cloud Web Services Cloud Office Smart City Health
IoT
Value added network applications
Antivirus, DPI
Bandwidth on demand Web-Filtering Firewall WAN Optimization
Smart Meters
Incre
ase s
cope o
f serv
ices
Increase choice of vendor VNFs/apps
Enterprise vCPE, Residential vCPE, SD-WAN,
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But current SDN/NFV IT limitations makes commercialization of SDN/NFV hard
VNF Onboarding &
License Management
• VNF onboarding process is manual and complex
• Each VNF vendor has its own approach to VNF licensing and delivery
Partner Management • Inability to support flexible relationship models
• Inability to support revenue sharing, and multiple settlement options
Centralized Catalog &
Cloud-ready Marketplace
• Inability to bundle telecom products with SaaS apps and VNFs
• No centralized marketplace to enable quick monetization of hybrid services
Hybrid Operations
Management
• Not designed to manage services over hybrid environment, which spans physical
networks, NFV domains, SDN-ready transport and environments
• No end-to-end SLA provisioning and monitoring
Real-time Transaction
Management
• Inability to support array of real-time charging scenarios
• Inability to support real-time charging on different levels (VIM, VNFM, NFVO)
Customer Experience • Limited Self-service capabilities
• No proactive QoE management
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Business Enablement Applications as Part of IT Ecosystem
VIM T-SDN Controller
Transport
SDN DomainsNFV Infrastructure DomainsTraditional Network Domains
VNF-M
VNFPNF
EMS EMS
Customer
Business Enablement Applications
Extended MANO & Service Orchestration
DC SDN
Controller
Application Cloud
Services Data Center
IT Apps
IaaS/SaaS Cloud Managers
DC SDN
Controller
CSRVendor Sales rep Reseller/Distributor
Virtu
aliz
atio
n D
eve
lop
me
nt &
Op
era
tio
ns C
en
ter
BS
S / O
SS
Billing & Settlements FE
RT Charging FE
Store
Catalog
Care
Subscription Management
Partner Management
BSS/OSS Connectors
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Example 1 - Traditional CPE Model
PoPTV Media
Center
(DLNA Client)
Notebook
Smartphone
Home
Complex and expensive multi-vendor CPE management
Truck rolls needed
Hard to scale HW-based BNGs with increase in bandwidth need
VAS Services
Slow introduction
of VAS services
No personalization
Customers need to install
and manage additional
devices and complex CPEs
DLNA
Media Server
L3CPE
Home LAN
not visible
BNG
STB
Access
PointSwitch Modem
Parental
Control
NAT
DHCP
QoS
UPnP
IPv6
Firewall/
DPI
InternetAccess/
Aggregation
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Example 1 - Virtual CPE Model
Child
Parents
PoP/Datacenter
No need to install additional devices,
Home LAN can be extended to CSP’s cloud
Plug and play CPE installation
TV Media
Center
(DLNA Client)
Notebook
Smartphone
Centralized and cost-efficient CPE management
Remote Troubleshooting
Dynamic vBNG scaling with increase in bandwidth demand
VAS Services
Fast introduction of VAS services
Ability to provide services on a SaaS model
Per device personalization
L2CPE
Home LAN
Visibility
Firewall/
DPI
Family
X86 Server
vCPE
Hypervisor
Access
Point
Switch
Modem
QoSNAT
DHCP IPv6
Diagnostics tool
Parental
Control
HomeInternetAccess/
Aggregation
STB
Extended Home LAN
DLNA
Media
ServerIPTVVoD
vBNG
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Example 2 - VAS Services Virtualization
· Centralized VAS ordering via unified Self-Service Portal
· Critical VAS services run as VNFs at Enterprise Data Center
· Other VAS services run as VNFs at CSP’s data center
· Centralized VAS services management
· Elimination of most truck rolls related to VAS services provisioning activities
· Dynamic VAS Service chaining both at Enterprise and CSP’s Data centers
· Short Time-to-market for VAS services introduction
· Ease of 3rd
party and OTT services integration
Enterprise ITNetwork Operations
Service Providers IT
B2B Business Units
Product Management
Service Provider Network
CE
CE
CE
PEPE
Internet
Headquarters
Branch 2
Branch 1
WLAN
Controller
FirewallHosted
PBX
Enterprise
Self-Service
Enterprise Users
WAN Optimization
VAS Services
Security
VAS Services
Enterprise Data Center
CSP’s Data Center
OTTsUnified
Communi-
cations
Office 365
Anti-virus
IDS/IPS
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Transforming to a Digital Service Provider
Technology Organization People Processes
CSP
to
DSP
Transform Products
and Services
• New commercial models
• On-demand real-time
provisioning
Change Internal
Processes, Operational
Model and Employee
Skills • Process automation
• DevOps/Agile operations
• Organizational evolution
Smart use of data
• Knowledge of customer
context and behavior
• Real-time decisions and
recommendations
Transform Networks
• Programmability
• Elastic scalability
• Self-healing • Truly Omnichannel experience
• Real-time and Self-management
Transform the way
CSPs engage with
Customers
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References
• ETSI - European Telecommunications Standards Institute - http://www.etsi.org/
• Current Analysys - http://www.currentanalysis.com/
• SDX Central - https://www.sdxcentral.com/
• Netcracker - https://www.netcracker.com/products/solutions/sdn-nfv/
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Thank you
Márcio Zara NFV/SDN Sales Director, LATAM
Netcracker Technology
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